Ashland, Missouri Demographics & Population 2026

Name: Ashland, Missouri Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

During the 2020–2024 ACS period, Ashland, Missouri had a total population of 4,914, the 146th largest city in Missouri, with a median household income of $93,143, which is 32% higher than the state average. The poverty rate is 4.1%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Household income is 32% above the state average — one of the wealthiest communities in Missouri.
An exceptionally low poverty rate of 4.1% — among the lowest in Missouri.
45.3% of adults hold a bachelor's degree or higher — top 10% in Missouri.
Near full employment with an unemployment rate of just 1.8%.

Ashland Quick Facts

Population 4,914

Median Household Income $93,143

Median Home Value $258,500

Poverty Rate 4.1%

Unemployment Rate 1.8%

Median Age 39.6 years

Homeownership Rate 71.2%

Affordability Ratio 2.8x

Bachelor's Degree or Higher 45.3%

High School Graduation Rate 92.1%

Diversity Index 18/100

Population 4,914 146th of 1,062

Median Income $93,143 top 20%

Poverty Rate 4.1% 67% lower than national

Median Home Value $258,500 top 20%

How Ashland Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	4,811	4,914	+2.1%
Median household income	$90,628	$93,143	+2.8%
Median home value	$231,700	$258,500	+11.6%

How Ashland Compares

Median Household Income

Ashland

$93,143

$70,702

National

$80,734

Median Home Value

Ashland

$258,500

$230,300

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 3.5%

$25K-$50K 14.0%

$50K-$100K 40.7%

$100K+ 41.8%

Detailed income brackets

Under $10K

2.9%

$10K-$15K

0.0%

$15K-$20K

0.5%

$20K-$25K

0.0%

$25K-$30K

0.0%

$30K-$35K

3.1%

$35K-$40K

2.9%

$40K-$45K

2.8%

$45K-$50K

5.2%

$50K-$60K

5.1%

$60K-$75K

5.2%

$75K-$100K

30.5%

$100K-$125K

15.1%

$125K-$150K

4.5%

$150K-$200K

15.4%

$200K+

6.8%

Employment

1.8% Unemployment Rate State: 4.0%|National: 5.2%

73.6% Labor Force Participation

Housing Overview

Owner 71.2%

Renter 28.8%

Affordability Index Very Affordable

2.8x home value to income ratio

Median gross rent $1,206/mo 15.5% of median household income annually

People & Demographics

Age Distribution

Under 18

22.3%

18-34

22.5%

35-54

21.2%

55-74

27.8%

75+

6.2%

Race & Ethnicity

Diversity Index

Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 40 | National average: 61

Education

Educational Attainment (Adults 25+)

Ashland Rankings in Missouri

#146 Population of 1,062

#113 Median Income of 955

#79 Education of 1,062

#117 Home Value of 941

Explore Missouri Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Other Cities in Boone County

City	Population	Median Income	Poverty	Home Value
Columbia	128,548	$66,498	19.3%	$284,600
Centralia	4,690	$66,438	11.9%	$174,300
Hallsville	1,927	$71,000	11.9%	$214,800
Sturgeon	1,035	$76,250	4.1%	$146,500
Harrisburg	312	$68,906	11.0%	$206,700
Rocheport	231	$57,083	10.0%	$223,300
Clark	200	$71,250	21.0%	$131,300
Hartsburg	109	$46,250	10.1%	$168,800
Pierpont	64	$88,750	3.1%	$325,000
Huntsdale	11	N/A	9.1%	N/A

Cities Similar to Ashland

These cities in the same state have comparable population and economic profiles.

City	Population	Median Income	Home Value	Bachelor's+	Poverty
Herculaneum	5,071	$93,438	$234,300	23.0%	5.6%
Rock Hill	4,693	$95,372	$278,700	65.8%	5.2%
Higginsville	4,781	$81,033	$166,100	29.9%	6.8%
Holts Summit	4,609	$85,064	$191,900	26.7%	4.8%
Imperial	5,488	$90,028	$228,700	21.4%	11.1%

Population Overview

Ashland is a small community located in Missouri, within Boone County. The total population is 4,914. It ranks as the 146th most populous out of 1,062 Census-designated places in Missouri.

Age Demographics

The median age in Ashland is 39.6 years. This is 2% higher than the state median of 39.0 years.

Economy, Income & Housing

The median household income in Ashland is $93,143. This is 32% higher than the state median of $70,702. It is also 15% higher than the national median of $80,734. The poverty rate stands at 4.1%. This is 67% lower than the state poverty rate of 12.6%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 1.8%. This is 55% lower than the state rate of 4.0%. The median home value is $258,500. Housing costs are 12% higher than the state median of $230,300. With a home-value-to-income ratio of just 2.8x, Ashland is one of the most affordable housing markets in the area. 71.2% of occupied housing units are owner-occupied. This homeownership rate is 5% higher than the state average of 68.1%.

Race & Ethnicity

Ashland has a predominantly White (non-Hispanic) population, comprising 90.3% of all residents. Hispanic or Latino residents account for 3.3%. The Black or African American population (1.0%) is well below the state average of 10.9%. The Asian population (0.5%) is well below the state average of 2.1%.

Education

45.3% of residents aged 25 and older hold a bachelor's degree or higher. This places Ashland in the top 10% of all cities in the state for educational attainment. This is 40% higher than the state rate of 32.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.1%. Notably, 21.1% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Ashland, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all Missouri city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Ashland, Missouri?

Ashland, Missouri has a population of 4,914 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Ashland, MO?

The median household income in Ashland is $93,143, which is 15% higher than the national median of $80,734.

What is the poverty rate in Ashland, MO?

The poverty rate in Ashland is 4.1%. This means approximately 200 residents live below the federal poverty line.

What is the racial makeup of Ashland, Missouri?

Ashland's population is 90.3% White, 1.0% Black, 3.3% Hispanic/Latino, and 0.5% Asian.

What is the median home value in Ashland, MO?

The median home value in Ashland is $258,500. The home-value-to-income ratio is 2.8x.

How educated is Ashland, Missouri?

45.3% of adults (25+) in Ashland hold a bachelor's degree or higher, and 21.1% hold a graduate or professional degree.