Willoughby, Ohio Demographics & Population 2026
During the 2020–2024 ACS period, Willoughby, Ohio had a total population of 24,046, the 70th largest city in Ohio, with a median household income of $71,309, which is about the same as the state average. The poverty rate is 9.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Willoughby Quick Facts
How Willoughby Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 23,934 | 24,046 | +0.5% |
| Median household income | $70,884 | $71,309 | +0.6% |
| Median home value | $206,200 | $216,900 | +5.2% |
How Willoughby Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 41 | National average: 61
Education
Educational Attainment (Adults 25+)
Willoughby Rankings in Ohio
Explore Ohio Rankings
Other Cities in Lake County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Mentor | 47,171 | $88,949 | 5.2% | $247,700 |
| Painesville | 20,548 | $51,516 | 25.6% | $158,800 |
| Eastlake | 17,493 | $62,072 | 8.4% | $172,100 |
| Willowick | 14,162 | $77,228 | 5.7% | $166,000 |
| Wickliffe | 12,659 | $81,750 | 6.6% | $166,900 |
| Willoughby Hills | 9,975 | $67,214 | 5.6% | $328,600 |
| North Madison | 8,594 | $67,711 | 10.0% | $157,300 |
| Mentor-on-the-Lake | 7,111 | $67,188 | 8.5% | $188,500 |
| Kirtland | 6,911 | $110,455 | 4.7% | $391,300 |
| Madison | 3,417 | $94,928 | 4.1% | $207,100 |
Cities Similar to Willoughby
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Wadsworth | 24,492 | $79,490 | $247,900 | 41.1% | 8.1% |
| Riverside | 24,435 | $61,352 | $147,800 | 22.5% | 15.3% |
| Medina | 25,950 | $77,385 | $243,600 | 35.6% | 8.3% |
| Troy | 26,842 | $68,830 | $217,400 | 33.2% | 12.6% |
| Centerville | 25,205 | $85,492 | $287,200 | 47.3% | 8.6% |
Population Overview
Willoughby is a small city located in Ohio, within Lake County. The total population is 24,046. It ranks as the 70th most populous out of 1,264 Census-designated places in Ohio.
Age Demographics
The median age in Willoughby is 45.6 years. This is 15% higher than the state median of 39.7 years. 11.2% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Willoughby is $71,309. This is about the same as the state median of $71,389. It is also 12% lower than the national median of $80,734. The poverty rate stands at 9.5%. This is 29% lower than the state poverty rate of 13.3%. The unemployment rate is 4.1%. This is 15% lower than the state rate of 4.8%. The median home value is $216,900. Housing costs are about the same as the state median of $214,800. The home-value-to-income ratio is 3.0x. 63.4% of occupied housing units are owner-occupied. This homeownership rate is 6% lower than the state average of 67.2%.
Race & Ethnicity
Willoughby has a predominantly White (non-Hispanic) population, comprising 86.0% of all residents. Black or African American residents account for 7.4%. The Hispanic or Latino population (1.8%) is well below the state average of 4.8%. The Asian population (0.8%) is well below the state average of 2.5%.
Education
36.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 16% higher than the state rate of 31.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.2%.
Data Sources & Methodology
All demographic data for Willoughby, Ohio is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Ohio state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,264 Census-designated places in Ohio. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Willoughby, Ohio?
Willoughby, Ohio has a population of 24,046 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Willoughby, OH?
The median household income in Willoughby is $71,309, which is 12% lower than the national median of $80,734.
What is the poverty rate in Willoughby, OH?
The poverty rate in Willoughby is 9.5%. This means approximately 2,250 residents live below the federal poverty line.
What is the racial makeup of Willoughby, Ohio?
Willoughby's population is 86.0% White, 7.4% Black, 1.8% Hispanic/Latino, and 0.8% Asian.
What is the median home value in Willoughby, OH?
The median home value in Willoughby is $216,900. The home-value-to-income ratio is 3.0x.
How educated is Willoughby, Ohio?
36.6% of adults (25+) in Willoughby hold a bachelor's degree or higher, and 10.9% hold a graduate or professional degree.