Florence, Oregon Demographics & Population 2026
During the 2020–2024 ACS period, Florence, Oregon had a total population of 9,482, the 73rd largest city in Oregon, with a median household income of $53,333, which is 36% lower than the state average. The poverty rate is 10.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 36% below the state average, indicating significant economic challenges.
Florence Quick Facts
How Florence Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 9,483 | 9,482 | -0.0% |
| Median household income | $52,049 | $53,333 | +2.5% |
| Median home value | $331,100 | $358,300 | +8.2% |
How Florence Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 46 | National average: 61
Education
Educational Attainment (Adults 25+)
Florence Rankings in Oregon
Explore Oregon Rankings
Other Cities in Lane County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Eugene | 179,591 | $66,562 | 19.0% | $460,400 |
| Springfield | 61,499 | $68,761 | 14.9% | $358,700 |
| Cottage Grove | 10,698 | $80,875 | 10.7% | $346,600 |
| Santa Clara | 10,551 | $88,344 | 8.9% | $415,100 |
| River Road | 8,862 | $81,589 | 14.5% | $397,800 |
| Junction City | 6,947 | $85,595 | 9.5% | $421,900 |
| Creswell | 5,621 | $100,385 | 4.3% | $435,500 |
| Veneta | 5,200 | $66,890 | 8.6% | $385,200 |
| Oakridge | 3,184 | $40,297 | 23.9% | $240,200 |
| Heceta Beach | 2,651 | $79,938 | 12.9% | $533,500 |
Cities Similar to Florence
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Lincoln City | 9,968 | $56,635 | $412,700 | 26.1% | 14.1% |
| Sweet Home | 10,078 | $56,927 | $273,300 | 11.3% | 19.4% |
| Sutherlin | 8,599 | $51,250 | $273,600 | 17.0% | 12.6% |
| Baker City | 10,210 | $61,580 | $271,400 | 26.9% | 14.0% |
| Newport | 10,583 | $60,568 | $441,400 | 31.3% | 16.2% |
Population Overview
Florence is a small city located in Oregon, within Lane County. The total population is 9,482. It ranks as the 73rd most populous out of 420 Census-designated places in Oregon.
Age Demographics
The median age in Florence is 60.8 years. This is 50% higher than the state median of 40.4 years. 21.1% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Florence is $53,333. This is 36% lower than the state median of $83,011. It is also 34% lower than the national median of $80,734. The poverty rate stands at 10.3%. This is 14% lower than the state poverty rate of 11.9%. The unemployment rate is 6.6%. This is 24% higher than the state rate of 5.4%. The median home value is $358,300. Housing costs are 25% lower than the state median of $477,600. The home-value-to-income ratio of 6.7x suggests that housing affordability is a significant concern for many residents. 64.0% of occupied housing units are owner-occupied. This homeownership rate is 1% higher than the state average of 63.3%.
Race & Ethnicity
Florence has a predominantly White (non-Hispanic) population, comprising 87.9% of all residents. Hispanic or Latino residents account for 5.1%. The Black or African American population is significantly higher than the state average (2.9% vs 1.8%). The Hispanic or Latino population (5.1%) is well below the state average of 14.7%. The Asian population (1.7%) is well below the state average of 4.4%.
Education
25.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 32% lower than the state rate of 36.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.1%.
Data Sources & Methodology
All demographic data for Florence, Oregon is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Oregon state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 420 Census-designated places in Oregon. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Florence, Oregon?
Florence, Oregon has a population of 9,482 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Florence, OR?
The median household income in Florence is $53,333, which is 34% lower than the national median of $80,734.
What is the poverty rate in Florence, OR?
The poverty rate in Florence is 10.3%. This means approximately 971 residents live below the federal poverty line.
What is the racial makeup of Florence, Oregon?
Florence's population is 87.9% White, 2.9% Black, 5.1% Hispanic/Latino, and 1.7% Asian.
What is the median home value in Florence, OR?
The median home value in Florence is $358,300. The home-value-to-income ratio is 6.7x.
How educated is Florence, Oregon?
25.0% of adults (25+) in Florence hold a bachelor's degree or higher, and 8.2% hold a graduate or professional degree.