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Salem, Oregon Demographics & Population 2026

3rd Largest3rd most populous city in Oregon

During the 2020–2024 ACS period, Salem, Oregon had a total population of 178,865, the 3rd largest city in Oregon, with a median household income of $75,487, which is 9% lower than the state average. The poverty rate is 14.4%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Salem Quick Facts

Population 178,865
Median Household Income $75,487
Median Home Value $416,900
Poverty Rate 14.4%
Unemployment Rate 5.8%
Median Age 36.0 years
Homeownership Rate 55.9%
Affordability Ratio 5.5x
Bachelor's Degree or Higher 31.5%
High School Graduation Rate 88.3%
Diversity Index 56/100
Population 178,865 3rd of 420
Median Income $75,487 average
Poverty Rate 14.4% 15% higher than national
Median Home Value $416,900 above average

How Salem Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population176,666178,865+1.2%
Median household income$71,900$75,487+5.0%
Median home value$382,400$416,900+9.0%

How Salem Compares

Economy & Housing

Household Income Distribution

Under $25K 14.6%
$25K-$50K 16.8%
$50K-$100K 31.4%
$100K+ 37.1%
Detailed income brackets
Under $10K
4.8%
$10K-$15K
3.6%
$15K-$20K
2.7%
$20K-$25K
3.5%
$25K-$30K
3.4%
$30K-$35K
3.6%
$35K-$40K
3.7%
$40K-$45K
3.2%
$45K-$50K
2.9%
$50K-$60K
7.3%
$60K-$75K
10.9%
$75K-$100K
13.2%
$100K-$125K
11.0%
$125K-$150K
8.7%
$150K-$200K
8.0%
$200K+
9.4%

Employment

5.8% Unemployment Rate State: 5.4%|National: 5.2%
61.8% Labor Force Participation

Housing Overview

Owner 55.9%
Renter 44.1%
Affordability Index Expensive
5.5x home value to income ratio
Median gross rent $1,400/mo 22.3% of median household income annually

People & Demographics

Diversity Index

56out of 100
High Diversity

A diverse community with significant representation from multiple racial and ethnic groups.

State average: 46 | National average: 61

Education

Salem Rankings in Oregon

#3 Population of 420
#178 Median Income of 379
#120 Education of 420
#147 Home Value of 381

Other Cities in Marion County

CityPopulationMedian IncomePovertyHome Value
Keizer 39,082 $84,813 8.1% $434,100
Woodburn 27,875 $67,347 16.3% $331,800
Hayesville 21,246 $58,624 23.7% $365,400
Four Corners 16,275 $69,669 13.9% $340,200
Silverton 10,456 $79,960 10.7% $484,800
Stayton 8,292 $78,268 10.5% $409,700
Aumsville 4,230 $90,987 13.5% $296,400
Hubbard 3,406 $101,771 3.5% $436,800
Mount Angel 3,393 $62,232 14.0% $430,600
Jefferson 3,301 $102,159 9.2% $373,000

Cities Similar to Salem

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Eugene179,591$66,562$460,40045.1%19.0%
Gresham112,378$77,795$458,70023.3%13.0%
Bend103,390$96,394$718,40052.9%8.8%
Hillsboro108,231$106,409$521,10042.3%8.5%
Beaverton97,812$98,622$569,80050.1%10.1%

Population Overview

Salem is a major urban center located in Oregon, within Marion County. The total population is 178,865. It ranks as the 3rd most populous out of 420 Census-designated places in Oregon.

Age Demographics

The median age in Salem is 36.0 years. This is 11% lower than the state median of 40.4 years.

Economy, Income & Housing

The median household income in Salem is $75,487. This is 9% lower than the state median of $83,011. It is also 6% lower than the national median of $80,734. The poverty rate stands at 14.4%. This is 20% higher than the state poverty rate of 11.9%. The unemployment rate is 5.8%. This is 9% higher than the state rate of 5.4%. The median home value is $416,900. Housing costs are 13% lower than the state median of $477,600. The home-value-to-income ratio is 5.5x. 55.9% of occupied housing units are owner-occupied. This homeownership rate is 12% lower than the state average of 63.3%.

Race & Ethnicity

The largest racial or ethnic group in Salem is White (non-Hispanic), making up 61.3% of the population. Hispanic or Latino residents account for 25.4%. The Hispanic or Latino population is significantly higher than the state average (25.4% vs 14.7%).

Education

31.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 15% lower than the state rate of 36.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 88.3%.

Data Sources & Methodology

All demographic data for Salem, Oregon is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Oregon state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 420 Census-designated places in Oregon. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all Oregon city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Salem, Oregon?

Salem, Oregon has a population of 178,865 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Salem, OR?

The median household income in Salem is $75,487, which is 6% lower than the national median of $80,734.

What is the poverty rate in Salem, OR?

The poverty rate in Salem is 14.4%. This means approximately 24,536 residents live below the federal poverty line.

What is the racial makeup of Salem, Oregon?

Salem's population is 61.3% White, 1.6% Black, 25.4% Hispanic/Latino, and 3.6% Asian.

What is the median home value in Salem, OR?

The median home value in Salem is $416,900. The home-value-to-income ratio is 5.5x.

How educated is Salem, Oregon?

31.5% of adults (25+) in Salem hold a bachelor's degree or higher, and 12.5% hold a graduate or professional degree.