Leola, South Dakota Demographics & Population 2026
During the 2020–2024 ACS period, Leola, South Dakota had a total population of 381, the 175th largest city in South Dakota, with a median household income of $71,250, which is 5% lower than the state average. The poverty rate is 6.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 0.9x.
Leola Quick Facts
How Leola Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 363 | 381 | +5.0% |
| Median household income | $76,458 | $71,250 | -6.8% |
| Median home value | $66,500 | $65,400 | -1.7% |
How Leola Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 35 | National average: 61
Education
Educational Attainment (Adults 25+)
Leola Rankings in South Dakota
Explore South Dakota Rankings
Other Cities in McPherson County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Eureka | 778 | $47,583 | 15.2% | $78,200 |
| Spring Creek Colony | 209 | N/A | 60.9% | N/A |
| Grassland Colony | 15 | N/A | 0.0% | N/A |
| Long Lake | 14 | $61,042 | 7.1% | $43,300 |
| Wetonka | 7 | N/A | 0.0% | N/A |
Cities Similar to Leola
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Hudson | 382 | $66,429 | $150,500 | 14.0% | 17.0% |
| Hurley | 394 | $73,750 | $111,200 | 25.7% | 10.7% |
| Bison | 406 | $71,607 | $82,000 | 22.6% | 4.9% |
| Wilmot | 381 | $59,583 | $78,300 | 27.4% | 12.5% |
| Newell | 378 | $84,792 | $141,300 | 29.4% | 6.6% |
A note before these figures: with a population of 381, Leola's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Leola is a small community located in South Dakota, within McPherson County. The total population is 381. It ranks as the 175th most populous out of 439 Census-designated places in South Dakota.
Age Demographics
The median age in Leola is 38.9 years. This is 2% higher than the state median of 38.0 years.
Economy, Income & Housing
The median household income in Leola is $71,250. This is 5% lower than the state median of $75,081. It is also 12% lower than the national median of $80,734. The poverty rate stands at 6.3%. This is 47% lower than the state poverty rate of 11.9%. The unemployment rate is 2.8%. This is 5% lower than the state rate of 2.9%. The median home value is $65,400. Housing costs are 75% lower than the state median of $257,400. With a home-value-to-income ratio of just 0.9x, Leola is one of the most affordable housing markets in the area. 80.7% of occupied housing units are owner-occupied. This homeownership rate is 18% higher than the state average of 68.6%.
Race & Ethnicity
Every resident counted in Leola was recorded as White (non-Hispanic). A figure of exactly 99.5% reflects a survey sample too small to capture the community's full composition rather than a precise measurement.
Education
31.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 2% lower than the state rate of 31.9%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 89.8%.
Data Sources & Methodology
All demographic data for Leola, South Dakota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against South Dakota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 439 Census-designated places in South Dakota. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Leola, South Dakota?
Leola, South Dakota has a population of 381 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Leola, SD?
The median household income in Leola is $71,250, which is 12% lower than the national median of $80,734.
What is the poverty rate in Leola, SD?
The poverty rate in Leola is 6.3%. This means approximately 24 residents live below the federal poverty line.
What is the racial makeup of Leola, South Dakota?
Leola's population is 99.5% White, 0.0% Black, 0.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Leola, SD?
The median home value in Leola is $65,400. The home-value-to-income ratio is 0.9x.
How educated is Leola, South Dakota?
31.4% of adults (25+) in Leola hold a bachelor's degree or higher, and 3.9% hold a graduate or professional degree.