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Rapid Valley, South Dakota Demographics & Population 2026

During the 2020–2024 ACS period, Rapid Valley, South Dakota had a total population of 6,975, the 16th largest community in South Dakota, with a median household income of $83,208, which is 11% higher than the state average. The poverty rate is 4.5%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Rapid Valley Quick Facts

Population 6,975
Median Household Income $83,208
Median Home Value $255,500
Poverty Rate 4.5%
Unemployment Rate 4.3%
Median Age 43.2 years
Homeownership Rate 92.3%
Affordability Ratio 3.1x
Bachelor's Degree or Higher 19.8%
High School Graduation Rate 92.6%
Diversity Index 41/100
Population 6,975 16th of 439
Median Income $83,208 top 20%
Poverty Rate 4.5% 64% lower than national
Median Home Value $255,500 top 20%

How Rapid Valley Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population7,1536,975-2.5%
Median household income$85,217$83,208-2.4%
Median home value$226,300$255,500+12.9%

How Rapid Valley Compares

Economy & Housing

Household Income Distribution

Under $25K 5.0%
$25K-$50K 13.2%
$50K-$100K 46.4%
$100K+ 35.5%
Detailed income brackets
Under $10K
1.5%
$10K-$15K
1.1%
$15K-$20K
0.3%
$20K-$25K
2.1%
$25K-$30K
0.8%
$30K-$35K
2.5%
$35K-$40K
4.3%
$40K-$45K
4.5%
$45K-$50K
1.1%
$50K-$60K
13.4%
$60K-$75K
12.9%
$75K-$100K
20.1%
$100K-$125K
17.8%
$125K-$150K
9.0%
$150K-$200K
4.4%
$200K+
4.2%

Employment

4.3% Unemployment Rate State: 2.9%|National: 5.2%
71.2% Labor Force Participation

Housing Overview

Owner 92.3%
Renter 7.7%
Affordability Index Affordable
3.1x home value to income ratio
Median gross rent $1,174/mo 16.9% of median household income annually

People & Demographics

Diversity Index

41out of 100
Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 35 | National average: 61

Education

Rapid Valley Rankings in South Dakota

#16 Population of 439
#67 Median Income of 345
#215 Education of 438
#45 Home Value of 315

Other Cities in Pennington County

CityPopulationMedian IncomePovertyHome Value
Rapid City 77,946 $70,870 12.5% $299,400
Box Elder 12,902 $73,008 7.5% $302,100
Colonial Pine Hills 2,609 $98,696 0.2% $406,500
Green Valley 1,642 $81,582 1.0% $280,300
Ashland Heights 1,105 $57,353 30.7% $219,600
Hill City 834 $95,385 2.6% $286,200
Johnson Siding 704 $102,716 10.2% $471,700
Wall 622 $58,984 8.8% $164,800
New Underwood 509 $56,250 25.8% $193,800
Keystone 336 $64,702 6.9% $263,900

Cities Similar to Rapid Valley

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Tea6,786$120,139$351,10047.1%4.7%
Sturgis7,086$54,404$271,20024.4%9.2%
Madison6,094$65,593$193,10034.4%9.5%
Belle Fourche5,804$65,071$222,50017.1%10.6%
Harrisburg8,519$108,724$312,20043.8%0.5%

Population Overview

Rapid Valley is a small city located in South Dakota, within Pennington County. The total population is 6,975. It ranks as the 16th most populous out of 439 Census-designated places in South Dakota.

Age Demographics

The median age in Rapid Valley is 43.2 years. This is 14% higher than the state median of 38.0 years.

Economy, Income & Housing

The median household income in Rapid Valley is $83,208. This is 11% higher than the state median of $75,081. It is also 3% higher than the national median of $80,734. The poverty rate stands at 4.5%. This is 63% lower than the state poverty rate of 11.9%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 4.3%. This is 46% higher than the state rate of 2.9%. The median home value is $255,500. Housing costs are about the same as the state median of $257,400. The home-value-to-income ratio is 3.1x. 92.3% of occupied housing units are owner-occupied. This homeownership rate is 35% higher than the state average of 68.6%.

Race & Ethnicity

The largest racial or ethnic group in Rapid Valley is White (non-Hispanic), making up 75.8% of the population. Asian residents account for 3.6%. The Asian population is significantly higher than the state average (3.6% vs 1.4%).

Education

19.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 38% lower than the state rate of 31.9%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.6%.

Data Sources & Methodology

All demographic data for Rapid Valley, South Dakota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against South Dakota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 439 Census-designated places in South Dakota. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all South Dakota city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Rapid Valley, South Dakota?

Rapid Valley, South Dakota has a population of 6,975 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Rapid Valley, SD?

The median household income in Rapid Valley is $83,208, which is 3% higher than the national median of $80,734.

What is the poverty rate in Rapid Valley, SD?

The poverty rate in Rapid Valley is 4.5%. This means approximately 309 residents live below the federal poverty line.

What is the racial makeup of Rapid Valley, South Dakota?

Rapid Valley's population is 75.8% White, 1.2% Black, 3.5% Hispanic/Latino, and 3.6% Asian.

What is the median home value in Rapid Valley, SD?

The median home value in Rapid Valley is $255,500. The home-value-to-income ratio is 3.1x.

How educated is Rapid Valley, South Dakota?

19.8% of adults (25+) in Rapid Valley hold a bachelor's degree or higher, and 6.3% hold a graduate or professional degree.