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Rapid City, South Dakota Demographics & Population 2026

2nd Largest2nd most populous city in South Dakota

During the 2020–2024 ACS period, Rapid City, South Dakota had a total population of 77,946, the 2nd largest city in South Dakota, with a median household income of $70,870, which is 6% lower than the state average. The poverty rate is 12.5%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Rapid City Quick Facts

Population 77,946
Median Household Income $70,870
Median Home Value $299,400
Poverty Rate 12.5%
Unemployment Rate 2.6%
Median Age 39.1 years
Homeownership Rate 62.9%
Affordability Ratio 4.2x
Bachelor's Degree or Higher 37.0%
High School Graduation Rate 94.5%
Diversity Index 40/100
Population 77,946 2nd of 439
Median Income $70,870 above average
Poverty Rate 12.5% about the same as national
Median Home Value $299,400 top 10%

How Rapid City Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population76,83677,946+1.4%
Median household income$65,712$70,870+7.8%
Median home value$270,000$299,400+10.9%

How Rapid City Compares

Economy & Housing

Household Income Distribution

Under $25K 15.6%
$25K-$50K 18.8%
$50K-$100K 33.1%
$100K+ 32.5%
Detailed income brackets
Under $10K
4.3%
$10K-$15K
4.2%
$15K-$20K
3.4%
$20K-$25K
3.7%
$25K-$30K
3.8%
$30K-$35K
3.8%
$35K-$40K
4.1%
$40K-$45K
3.5%
$45K-$50K
3.7%
$50K-$60K
9.0%
$60K-$75K
9.0%
$75K-$100K
15.1%
$100K-$125K
10.9%
$125K-$150K
6.3%
$150K-$200K
6.6%
$200K+
8.6%

Employment

2.6% Unemployment Rate State: 2.9%|National: 5.2%
63.9% Labor Force Participation

Housing Overview

Owner 62.9%
Renter 37.1%
Affordability Index Moderate
4.2x home value to income ratio
Median gross rent $1,109/mo 18.8% of median household income annually

People & Demographics

Diversity Index

40out of 100
Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 35 | National average: 61

Education

Rapid City Rankings in South Dakota

#2 Population of 439
#126 Median Income of 345
#62 Education of 438
#29 Home Value of 315

Other Cities in Pennington County

CityPopulationMedian IncomePovertyHome Value
Box Elder 12,902 $73,008 7.5% $302,100
Rapid Valley 6,975 $83,208 4.5% $255,500
Colonial Pine Hills 2,609 $98,696 0.2% $406,500
Green Valley 1,642 $81,582 1.0% $280,300
Ashland Heights 1,105 $57,353 30.7% $219,600
Hill City 834 $95,385 2.6% $286,200
Johnson Siding 704 $102,716 10.2% $471,700
Wall 622 $58,984 8.8% $164,800
New Underwood 509 $56,250 25.8% $193,800
Keystone 336 $64,702 6.9% $263,900

Cities Similar to Rapid City

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Sioux Falls201,469$75,970$292,40038.1%9.6%
Aberdeen28,189$64,405$217,30035.0%13.8%
Watertown23,044$69,600$229,40021.6%9.0%
Brookings23,948$63,493$265,50047.5%16.9%
Yankton15,540$67,804$222,70033.2%14.1%

Population Overview

Rapid City is a mid-sized community located in South Dakota, within Pennington County. The total population is 77,946. It ranks as the 2nd most populous out of 439 Census-designated places in South Dakota.

Age Demographics

The median age in Rapid City is 39.1 years. This is 3% higher than the state median of 38.0 years.

Economy, Income & Housing

The median household income in Rapid City is $70,870. This is 6% lower than the state median of $75,081. It is also 12% lower than the national median of $80,734. The poverty rate stands at 12.5%. This is 5% higher than the state poverty rate of 11.9%. The unemployment rate is 2.6%. This is 12% lower than the state rate of 2.9%. The median home value is $299,400. Housing costs are 16% higher than the state median of $257,400. The home-value-to-income ratio is 4.2x. 62.9% of occupied housing units are owner-occupied. This homeownership rate is 8% lower than the state average of 68.6%.

Race & Ethnicity

The largest racial or ethnic group in Rapid City is White (non-Hispanic), making up 76.3% of the population. Hispanic or Latino residents account for 6.1%.

Education

37.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 16% higher than the state rate of 31.9%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.5%.

Data Sources & Methodology

All demographic data for Rapid City, South Dakota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against South Dakota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 439 Census-designated places in South Dakota. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all South Dakota city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Rapid City, South Dakota?

Rapid City, South Dakota has a population of 77,946 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Rapid City, SD?

The median household income in Rapid City is $70,870, which is 12% lower than the national median of $80,734.

What is the poverty rate in Rapid City, SD?

The poverty rate in Rapid City is 12.5%. This means approximately 9,342 residents live below the federal poverty line.

What is the racial makeup of Rapid City, South Dakota?

Rapid City's population is 76.3% White, 1.2% Black, 6.1% Hispanic/Latino, and 1.3% Asian.

What is the median home value in Rapid City, SD?

The median home value in Rapid City is $299,400. The home-value-to-income ratio is 4.2x.

How educated is Rapid City, South Dakota?

37.0% of adults (25+) in Rapid City hold a bachelor's degree or higher, and 14.3% hold a graduate or professional degree.