Denison, Texas Demographics & Population 2026
Demographic data: ACS 2020–2024 five-year estimates. Sources and methodology
During the 2020–2024 ACS period, Denison, Texas had a total population of 25,778, the 128th largest city in Texas, with a median household income of $67,365, which is 14% lower than the state average. The poverty rate is 15.0%.
Denison Quick Facts
How Denison Changed
Change from the non-overlapping 2015–2019 ACS period to 2020–2024. Earlier dollar figures are adjusted to 2024 dollars; changes marked “no clear change” are within the combined 90% margins of error.
| Metric | 2015–2019 | 2020–2024 | Change |
|---|---|---|---|
| Population | 24,340 | 25,778 | +5.9% |
| Median household income | $53,642 | $67,365 | +25.6% |
| Median home value¹ | $120,979 | $180,900 | +49.5% |
| Median gross rent | $997 | $1,309 | +31.3% |
How Denison Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
- White: 66.5%
- Black: 6.8%
- Hispanic: 16.2%
- Asian: 1.2%
- Other: 0.1%
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 67 | National average: 61
Education
Educational Attainment (Adults 25+)
- < High School: 10.8%
- HS Diploma: 33.9%
- Some College: 24.7%
- Associate's: 12.0%
- Bachelor's: 13.0%
- Graduate+: 5.7%
Denison Rankings in Texas
Explore Texas Rankings
Other Cities in Grayson County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Sherman | 46,397 | $58,859 | 12.7% | $243,500 |
| Whitesboro | 4,173 | $70,134 | 16.5% | $249,800 |
| Howe | 3,689 | $51,108 | 24.3% | $201,300 |
| Pottsboro | 2,691 | $69,439 | 10.4% | $280,000 |
| Bells | 2,497 | $92,075 | 11.8% | $232,400 |
| Gunter | 2,398 | $120,000 | 2.5% | $547,600 |
| Collinsville | 2,060 | $60,417 | 11.5% | $241,700 |
| Preston | 1,747 | $65,069 | 6.7% | $184,000 |
| Whitewright | 1,659 | $57,692 | 16.8% | $242,000 |
| Southmayd | 1,413 | $86,250 | 16.8% | $164,000 |
Cities Similar to Denison
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Balch Springs | 27,255 | $66,942 | $224,400 | 9.1% | 7.1% |
| Big Spring | 23,975 | $67,581 | $140,200 | 12.8% | 17.1% |
| Fort Hood | 26,814 | $62,835 | N/A | 27.8% | 13.3% |
| Kerrville | 24,755 | $62,102 | $303,400 | 34.4% | 11.6% |
| Corsicana | 25,511 | $57,212 | $168,900 | 15.9% | 18.1% |
Population Overview
Denison is a mid-sized community located in Texas, within Grayson County. The total population is 25,778. It ranks as the 128th most populous out of 1,795 Census-designated places in Texas.
Age Demographics
The median age in Denison is 40.4 years. This is 13% higher than the state median of 35.6 years.
Economy, Income & Housing
The median household income in Denison is $67,365. This is 14% lower than the state median of $78,476. It is also 17% lower than the national median of $80,734. The poverty rate stands at 15.0%. This is 8% higher than the state poverty rate of 13.8%. The unemployment rate is 4.6%. This is 13% lower than the state rate of 5.3%. The median home value is $180,900. Housing costs are 36% lower than the state median of $283,800. With a home-value-to-income ratio of just 2.7x, Denison is one of the most affordable housing markets in the area. 58.6% of occupied housing units are owner-occupied. This homeownership rate is 6% lower than the state average of 62.6%.
Race & Ethnicity
The largest racial or ethnic group in Denison is White (non-Hispanic), making up 66.5% of the population. Hispanic or Latino residents account for 16.2%. The White (non-Hispanic) population is significantly higher than the state average (66.5% vs 39.1%). The Hispanic or Latino population (16.2%) is well below the state average of 39.7%. The Asian population (1.2%) is well below the state average of 5.5%.
Education
18.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 45% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 89.3%.
Data Sources & Methodology
All demographic data for Denison, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Denison, Texas?
Denison, Texas has a population of 25,778 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Denison, TX?
The median household income in Denison is $67,365, which is 17% lower than the national median of $80,734.
What is the poverty rate in Denison, TX?
The poverty rate in Denison is 15.0%. This means approximately 3,779 residents live below the federal poverty line.
What is the racial makeup of Denison, Texas?
Denison's population is 66.5% White, 6.8% Black, 16.2% Hispanic/Latino, and 1.2% Asian.
What is the median home value in Denison, TX?
The median home value in Denison is $180,900. The home-value-to-income ratio is 2.7x.
How educated is Denison, Texas?
18.7% of adults (25+) in Denison hold a bachelor's degree or higher, and 5.7% hold a graduate or professional degree.