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Primera, Texas Demographics & Population 2026

Very AffordableHome value to income ratio of 2.0x is exceptionally low

During the 2020–2024 ACS period, Primera, Texas had a total population of 5,344, the 415th largest town in Texas, with a median household income of $80,116, which is 2% higher than the state average. The poverty rate is 13.1%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Primera Quick Facts

Population 5,344
Median Household Income $80,116
Median Home Value $160,900
Poverty Rate 13.1%
Unemployment Rate 2.9%
Median Age 30.9 years
Homeownership Rate 75.5%
Affordability Ratio 2.0x
Bachelor's Degree or Higher 22.9%
High School Graduation Rate 73.6%
Diversity Index 21/100
Population 5,344 415th of 1,795
Median Income $80,116 above average
Poverty Rate 13.1% 5% higher than national
Median Home Value $160,900 average

How Primera Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population5,2825,344+1.2%
Median household income$77,500$80,116+3.4%
Median home value$147,200$160,900+9.3%

How Primera Compares

Economy & Housing

Household Income Distribution

Under $25K 10.1%
$25K-$50K 18.4%
$50K-$100K 41.5%
$100K+ 30.1%
Detailed income brackets
Under $10K
1.8%
$10K-$15K
5.9%
$15K-$20K
0.9%
$20K-$25K
1.5%
$25K-$30K
2.2%
$30K-$35K
4.2%
$35K-$40K
2.1%
$40K-$45K
2.8%
$45K-$50K
7.1%
$50K-$60K
6.3%
$60K-$75K
11.7%
$75K-$100K
23.5%
$100K-$125K
5.5%
$125K-$150K
10.1%
$150K-$200K
8.6%
$200K+
5.9%

Employment

2.9% Unemployment Rate State: 5.3%|National: 5.2%
74.8% Labor Force Participation

Housing Overview

Owner 75.5%
Renter 24.5%
Affordability Index Very Affordable
2.0x home value to income ratio
Median gross rent $1,293/mo 19.4% of median household income annually

People & Demographics

Diversity Index

21out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 67 | National average: 61

Education

Primera Rankings in Texas

#415 Population of 1,795
#483 Median Income of 1,546
#614 Education of 1,795
#855 Home Value of 1,542

Other Cities in Cameron County

CityPopulationMedian IncomePovertyHome Value
Brownsville 189,177 $52,130 23.7% $139,900
Harlingen 72,087 $53,645 25.1% $140,600
San Benito 24,709 $43,639 29.7% $85,300
Los Fresnos 8,291 $61,938 34.7% $152,200
La Feria 6,891 $45,081 25.0% $106,900
Cameron Park 5,955 $36,089 44.6% $74,800
Port Isabel 5,111 $32,222 34.2% $182,600
Laureles 4,224 $34,771 35.4% $152,400
Laguna Vista 3,673 $63,632 21.8% $255,900
Santa Rosa 3,215 $36,780 39.4% $67,400

Cities Similar to Primera

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Granite Shoals5,328$78,042$259,80020.8%2.4%
Kermit5,689$81,170$151,6008.0%16.9%
Nassau Bay5,230$71,696$374,60043.6%11.5%
Giddings5,151$72,913$252,30014.1%14.4%
Pilot Point5,332$97,933$292,50024.3%8.5%

Population Overview

Primera is a small city located in Texas, within Cameron County. The total population is 5,344. It ranks as the 415th most populous out of 1,795 Census-designated places in Texas.

Age Demographics

The median age in Primera is 30.9 years. This is 13% lower than the state median of 35.6 years. With 34.9% of the population under 18, Primera has a notably young demographic profile, suggesting a family-oriented community.

Economy, Income & Housing

The median household income in Primera is $80,116. This is 2% higher than the state median of $78,476. It is also about the same as the national median of $80,734. The poverty rate stands at 13.1%. This is 5% lower than the state poverty rate of 13.8%. The unemployment rate is 2.9%. This is 45% lower than the state rate of 5.3%. The median home value is $160,900. Housing costs are 43% lower than the state median of $283,800. With a home-value-to-income ratio of just 2.0x, Primera is one of the most affordable housing markets in the area. 75.5% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 62.6%.

Race & Ethnicity

Primera has a predominantly Hispanic or Latino population, comprising 88.3% of all residents. White (non-Hispanic) residents account for 11.7%. The White (non-Hispanic) population (11.7%) is well below the state average of 39.1%. The Hispanic or Latino population is significantly higher than the state average (88.3% vs 39.7%).

Education

22.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 32% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 73.6%.

Data Sources & Methodology

All demographic data for Primera, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Primera, Texas?

Primera, Texas has a population of 5,344 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Primera, TX?

The median household income in Primera is $80,116, which is about the same as the national median of $80,734.

What is the poverty rate in Primera, TX?

The poverty rate in Primera is 13.1%. This means approximately 698 residents live below the federal poverty line.

What is the racial makeup of Primera, Texas?

Primera's population is 11.7% White, 0.0% Black, 88.3% Hispanic/Latino, and 0.0% Asian.

What is the median home value in Primera, TX?

The median home value in Primera is $160,900. The home-value-to-income ratio is 2.0x.

How educated is Primera, Texas?

22.9% of adults (25+) in Primera hold a bachelor's degree or higher, and 4.6% hold a graduate or professional degree.