Rowena, Texas Demographics & Population 2026

A note before these figures: with a population of 199, Rowena's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Rowena is a small community located in Texas, within Runnels County. The total population is 199. It ranks as the 1556th most populous out of 1,795 Census-designated places in Texas.

Age Demographics

The median age in Rowena is 62.6 years. This is 76% higher than the state median of 35.6 years. Only 11.1% of residents are under 18, indicating fewer families with children. 36.7% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Rowena is $59,632. This is 24% lower than the state median of $78,476. It is also 26% lower than the national median of $80,734. The poverty rate stands at 8.5%. This is 38% lower than the state poverty rate of 13.8%. The survey records no unemployed residents in Rowena, which reflects the size of the sample rather than a labor market without joblessness. The median home value is $158,100. Housing costs are 44% lower than the state median of $283,800. With a home-value-to-income ratio of just 2.7x, Rowena is one of the most affordable housing markets in the area. 96.7% of occupied housing units are owner-occupied. This homeownership rate is 55% higher than the state average of 62.6%.

Race & Ethnicity

The largest racial or ethnic group in Rowena is White (non-Hispanic), making up 72.4% of the population. Hispanic or Latino residents account for 16.1%. The White (non-Hispanic) population is significantly higher than the state average (72.4% vs 39.1%). The Hispanic or Latino population (16.1%) is well below the state average of 39.7%.

Education

3.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 91% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 88.8%.

Data Sources & Methodology

All demographic data for Rowena, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.