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Rowlett, Texas Demographics & Population 2026

During the 2020–2024 ACS period, Rowlett, Texas had a total population of 65,463, the 64th largest city in Texas, with a median household income of $112,081, which is 43% higher than the state average. The poverty rate is 6.1%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Rowlett Quick Facts

Population 65,463
Median Household Income $112,081
Median Home Value $368,800
Poverty Rate 6.1%
Unemployment Rate 4.0%
Median Age 39.9 years
Homeownership Rate 75.2%
Affordability Ratio 3.3x
Bachelor's Degree or Higher 37.9%
High School Graduation Rate 93.2%
Diversity Index 68/100
Population 65,463 64th of 1,795
Median Income $112,081 top 20%
Poverty Rate 6.1% 51% lower than national
Median Home Value $368,800 top 20%

How Rowlett Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population64,13965,463+2.1%
Median household income$113,600$112,081-1.3%
Median home value$342,400$368,800+7.7%

How Rowlett Compares

Economy & Housing

Household Income Distribution

Under $25K 8.1%
$25K-$50K 10.1%
$50K-$100K 25.9%
$100K+ 55.9%
Detailed income brackets
Under $10K
3.4%
$10K-$15K
1.2%
$15K-$20K
1.2%
$20K-$25K
2.3%
$25K-$30K
1.6%
$30K-$35K
1.0%
$35K-$40K
2.2%
$40K-$45K
2.4%
$45K-$50K
2.9%
$50K-$60K
5.1%
$60K-$75K
9.0%
$75K-$100K
11.8%
$100K-$125K
12.6%
$125K-$150K
10.0%
$150K-$200K
18.0%
$200K+
15.2%

Employment

4.0% Unemployment Rate State: 5.3%|National: 5.2%
70.1% Labor Force Participation

Housing Overview

Owner 75.2%
Renter 24.8%
Affordability Index Affordable
3.3x home value to income ratio
Median gross rent $1,990/mo 21.3% of median household income annually

People & Demographics

Diversity Index

68out of 100
High Diversity

A diverse community with significant representation from multiple racial and ethnic groups.

State average: 67 | National average: 61

Education

Rowlett Rankings in Texas

#64 Population of 1,795
#196 Median Income of 1,546
#272 Education of 1,795
#203 Home Value of 1,542

Other Cities in Dallas County

CityPopulationMedian IncomePovertyHome Value
Dallas 1,307,930 $70,518 16.7% $320,700
Irving 256,492 $81,830 11.0% $315,600
Garland 246,844 $76,320 13.0% $270,800
Grand Prairie 201,883 $81,619 12.0% $295,500
Mesquite 149,299 $72,537 13.4% $245,700
Carrollton 133,740 $101,396 7.1% $381,000
Lewisville 131,080 $89,233 7.8% $378,500
Richardson 118,731 $98,111 9.7% $431,400
Wylie 60,334 $119,522 5.6% $387,000
DeSoto 56,211 $82,782 7.6% $319,400

Cities Similar to Rowlett

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Pflugerville65,971$117,799$402,40043.0%6.1%
Wylie60,334$119,522$387,00043.3%5.6%
North Richland Hills70,780$97,305$360,70037.3%7.2%
Spring68,580$88,997$231,50025.6%10.4%
Mansfield77,510$121,126$410,70042.5%5.8%

Population Overview

Rowlett is a mid-sized community located in Texas, within Dallas County. The total population is 65,463. It ranks as the 64th most populous out of 1,795 Census-designated places in Texas.

Age Demographics

The median age in Rowlett is 39.9 years. This is 12% higher than the state median of 35.6 years.

Economy, Income & Housing

The median household income in Rowlett is $112,081. This is 43% higher than the state median of $78,476. It is also 39% higher than the national median of $80,734. The poverty rate stands at 6.1%. This is 55% lower than the state poverty rate of 13.8%. The unemployment rate is 4.0%. This is 24% lower than the state rate of 5.3%. The median home value is $368,800. Housing costs are 30% higher than the state median of $283,800. The home-value-to-income ratio is 3.3x. 75.2% of occupied housing units are owner-occupied. This homeownership rate is 20% higher than the state average of 62.6%.

Race & Ethnicity

The largest racial or ethnic group in Rowlett is White (non-Hispanic), making up 47.3% of the population. Hispanic or Latino residents account for 21.7%. The Black or African American population is significantly higher than the state average (19.8% vs 11.9%).

Education

37.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 12% higher than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.2%.

Data Sources & Methodology

All demographic data for Rowlett, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Rowlett, Texas?

Rowlett, Texas has a population of 65,463 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Rowlett, TX?

The median household income in Rowlett is $112,081, which is 39% higher than the national median of $80,734.

What is the poverty rate in Rowlett, TX?

The poverty rate in Rowlett is 6.1%. This means approximately 4,001 residents live below the federal poverty line.

What is the racial makeup of Rowlett, Texas?

Rowlett's population is 47.3% White, 19.8% Black, 21.7% Hispanic/Latino, and 7.0% Asian.

What is the median home value in Rowlett, TX?

The median home value in Rowlett is $368,800. The home-value-to-income ratio is 3.3x.

How educated is Rowlett, Texas?

37.9% of adults (25+) in Rowlett hold a bachelor's degree or higher, and 11.1% hold a graduate or professional degree.