Wichita Falls, Texas Demographics & Population 2026
During the 2020–2024 ACS period, Wichita Falls, Texas had a total population of 102,581, the 42nd largest city in Texas, with a median household income of $60,177, which is 23% lower than the state average. The poverty rate is 17.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Wichita Falls Quick Facts
How Wichita Falls Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 102,558 | 102,581 | +0.0% |
| Median household income | $58,568 | $60,177 | +2.7% |
| Median home value | $142,600 | $156,800 | +10.0% |
How Wichita Falls Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 67 | National average: 61
Education
Educational Attainment (Adults 25+)
Wichita Falls Rankings in Texas
Explore Texas Rankings
Other Cities in Wichita County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Burkburnett | 11,059 | $66,308 | 16.7% | $151,900 |
| Iowa Park | 6,578 | $66,622 | 9.7% | $132,800 |
| Electra | 2,351 | $69,167 | 19.7% | $59,300 |
| Pleasant Valley | 357 | $81,250 | 8.7% | $138,200 |
| Cashion Community | 309 | $80,000 | 1.6% | $245,800 |
Cities Similar to Wichita Falls
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Edinburg | 104,550 | $59,466 | $189,600 | 28.4% | 26.0% |
| San Angelo | 99,674 | $65,864 | $187,600 | 24.7% | 11.0% |
| Tyler | 109,215 | $67,486 | $235,300 | 31.4% | 12.5% |
| Conroe | 102,360 | $76,206 | $309,600 | 34.1% | 11.2% |
| Beaumont | 113,279 | $56,997 | $166,400 | 24.9% | 21.2% |
Population Overview
Wichita Falls is a major urban center located in Texas, within Wichita County. The total population is 102,581. It ranks as the 42nd most populous out of 1,795 Census-designated places in Texas.
Age Demographics
The median age in Wichita Falls is 33.8 years. This is 5% lower than the state median of 35.6 years.
Economy, Income & Housing
The median household income in Wichita Falls is $60,177. This is 23% lower than the state median of $78,476. It is also 25% lower than the national median of $80,734. The poverty rate stands at 17.7%. This is 29% higher than the state poverty rate of 13.8%. The unemployment rate is 3.8%. This is 28% lower than the state rate of 5.3%. The median home value is $156,800. Housing costs are 45% lower than the state median of $283,800. With a home-value-to-income ratio of just 2.6x, Wichita Falls is one of the most affordable housing markets in the area. 56.4% of occupied housing units are owner-occupied. This homeownership rate is 10% lower than the state average of 62.6%.
Race & Ethnicity
The largest racial or ethnic group in Wichita Falls is White (non-Hispanic), making up 57.1% of the population. Hispanic or Latino residents account for 23.2%. The Asian population (2.6%) is well below the state average of 5.5%.
Education
25.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 25% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.3%.
Data Sources & Methodology
All demographic data for Wichita Falls, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Wichita Falls, Texas?
Wichita Falls, Texas has a population of 102,581 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Wichita Falls, TX?
The median household income in Wichita Falls is $60,177, which is 25% lower than the national median of $80,734.
What is the poverty rate in Wichita Falls, TX?
The poverty rate in Wichita Falls is 17.7%. This means approximately 16,150 residents live below the federal poverty line.
What is the racial makeup of Wichita Falls, Texas?
Wichita Falls's population is 57.1% White, 12.6% Black, 23.2% Hispanic/Latino, and 2.6% Asian.
What is the median home value in Wichita Falls, TX?
The median home value in Wichita Falls is $156,800. The home-value-to-income ratio is 2.6x.
How educated is Wichita Falls, Texas?
25.4% of adults (25+) in Wichita Falls hold a bachelor's degree or higher, and 8.4% hold a graduate or professional degree.