Wise County, Texas Demographics 2026

Population Overview

Wise County is located in Texas with a total population of 72,359. It is the 51st most populous county out of 254 in Texas. The county encompasses 10 Census-designated places.

Age Demographics

The median age in Wise County is 40.0 years. This is 13% higher than the state median of 35.5 years.

Economy, Income & Housing

The median household income in Wise County is $89,897. This is 18% higher than the state median of $76,292. It is also 14% higher than the national median of $78,538. The poverty rate stands at 9.1%. This is 34% lower than the state poverty rate of 13.8%. The unemployment rate is 5.0%. This is 3% lower than the state rate of 5.1%. The median home value is $277,200. Housing costs are 6% higher than the state median of $260,400. The home-value-to-income ratio is 3.1x. 82.5% of occupied housing units are owner-occupied. This homeownership rate is 32% higher than the state average of 62.6%.

Race & Ethnicity

The largest racial or ethnic group in Wise County is White (non-Hispanic), making up 73.8% of the population. Hispanic or Latino residents account for 20.6%. The White (non-Hispanic) population is significantly higher than the state average (73.8% vs 39.9%). The Black or African American population (1.4%) is well below the state average of 11.9%. The Asian population (0.7%) is well below the state average of 5.3%.

Education

20.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 38% lower than the state rate of 33.1%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.6%.

Data Sources & Methodology

All figures for Wise County come from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023), with comparisons drawn against Texas and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.