Wise County, Texas Demographics 2026

Demographic data: ACS 2020–2024 five-year estimates. Sources and methodology

Wise County, Texas has a population of 75,005, the 51st most populous county in Texas. The median household income is $93,421 and the median home value is $304,900. The poverty rate is 8.9%.

Wise County Quick Facts

Population 75,005

Median Household Income $93,42190% MOE ±$4,689

Median Home Value $304,90090% MOE ±$12,837

Poverty Rate 8.9%90% MOE ±1.6 pts

Unemployment Rate 5.3%90% MOE ±1.0 pts

Median Age 39.5 years90% MOE ±0.5 years

Homeownership Rate 81.4%90% MOE ±1.6 pts

Affordability Ratio 3.3x

Bachelor's Degree+ 22.1%90% MOE ±1.6 pts

Adults 25+ with high school education or higher 87.0%

Cities/Places 10

Population 75,005 51st of 254

Median Income $93,421 19% higher than state

Poverty Rate 8.9%

Unemployment 5.3%

How Wise County Changed

Change from the non-overlapping 2015–2019 ACS period to 2020–2024. Earlier dollar figures are adjusted to 2024 dollars; changes marked “no clear change” are within the combined 90% margins of error.

Metric	2015–2019	2020–2024	Change
Population	66,290	75,005	+13.1%
Median household income	$79,425	$93,421	+17.6%
Median home value¹	$209,590	$304,900	+45.5%
Median gross rent	$1,189	$1,299	+9.3%

¹ The Census Bureau changed its home-value inflation adjustment beginning with the 2022 ACS; interpret that comparison with additional caution.

Median Household Income

Wise

$93,421

$78,476

National

$80,734

Median Home Value

Wise

$304,900

$283,800

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 10.4%

$25K-$50K 15.1%

$50K-$100K 28.8%

$100K+ 45.6%

Detailed income brackets

Under $10K

2.4%

$10K-$15K

2.8%

$15K-$20K

1.9%

$20K-$25K

3.3%

$25K-$30K

2.1%

$30K-$35K

2.8%

$35K-$40K

4.0%

$40K-$45K

3.7%

$45K-$50K

2.6%

$50K-$60K

5.1%

$60K-$75K

8.7%

$75K-$100K

15.0%

$100K-$125K

12.8%

$125K-$150K

7.8%

$150K-$200K

12.6%

$200K+

12.5%

Employment

5.3% Unemployment Rate State: 5.3%|National: 5.2%

64.2% Labor Force Participation

Housing Overview

Owner 81.4%

Renter 18.6%

Affordability Index Affordable

3.3x home value to income ratio

Median gross rent $1,299/mo 16.7% of median household income annually

People & Demographics

Age Distribution

Under 18

24.5%

18-34

19.8%

35-54

26.2%

55-74

23.5%

75+

5.9%

Race & Ethnicity

Diversity Index

Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 67 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Wise County

City	Population	Median Income	Poverty	Home Value
Decatur	7,426	$73,179	8.0%	$284,500
Bridgeport	6,331	$96,037	2.1%	$253,500
Aurora	1,760	$105,962	4.9%	$341,800
Runaway Bay	1,717	$96,875	2.1%	$307,600
Rhome	1,699	$101,167	4.3%	$260,100
Chico	1,512	$75,739	10.5%	$170,300
Boyd	1,351	$68,958	10.4%	$264,900
Alvord	1,294	$68,674	8.0%	$212,500
Paradise	627	$82,619	8.8%	$319,600
Lake Bridgeport	358	$73,194	7.8%	$203,600

Explore Texas Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Wise County is located in Texas with a total population of 75,005. It is the 51st most populous county out of 254 in Texas. The county encompasses 10 Census-designated places.

Age Demographics

The median age in Wise County is 39.5 years. This is 11% higher than the state median of 35.6 years.

Economy, Income & Housing

The median household income in Wise County is $93,421. This is 19% higher than the state median of $78,476. It is also 16% higher than the national median of $80,734. The poverty rate stands at 8.9%. This is 36% lower than the state poverty rate of 13.8%. The unemployment rate is 5.3%. The median home value is $304,900. Housing costs are 7% higher than the state median of $283,800. The home-value-to-income ratio is 3.3x. 81.4% of occupied housing units are owner-occupied. This homeownership rate is 30% higher than the state average of 62.6%.

Race & Ethnicity

The largest racial or ethnic group in Wise County is White (non-Hispanic), making up 72.9% of the population. Hispanic or Latino residents account for 21.1%. The White (non-Hispanic) population is significantly higher than the state average (72.9% vs 39.1%). The Black or African American population (1.6%) is well below the state average of 11.9%. The Asian population (0.7%) is well below the state average of 5.5%.

Education

22.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 35% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 87.0%.

Data Sources & Methodology

All figures for Wise County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Texas and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Wise County, Texas?

Wise County has a population of 75,005, making it the 51st most populous county in Texas.

What is the median income in Wise County?

The median household income in Wise County is $93,421 with a poverty rate of 8.9%.

How many cities are in Wise County, Texas?

Wise County contains 10 Census-designated places.