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Willard, Utah Demographics & Population 2026

During the 2020–2024 ACS period, Willard, Utah had a total population of 2,212, the 124th largest city in Utah, with a median household income of $97,782, which is 3% higher than the state average. The poverty rate is 4.8%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Willard Quick Facts

Population 2,212
Median Household Income $97,782
Median Home Value $451,300
Poverty Rate 4.8%
Unemployment Rate 1.9%
Median Age 37.0 years
Homeownership Rate 83.8%
Affordability Ratio 4.6x
Bachelor's Degree or Higher 32.9%
High School Graduation Rate 92.7%
Diversity Index 15/100
Population 2,212 124th of 326
Median Income $97,782 above average
Poverty Rate 4.8% 62% lower than national
Median Home Value $451,300 average

How Willard Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population2,0082,212+10.2%
Median household income$91,875$97,782+6.4%
Median home value$389,600$451,300+15.8%

How Willard Compares

Economy & Housing

Household Income Distribution

Under $25K 4.2%
$25K-$50K 15.8%
$50K-$100K 33.7%
$100K+ 46.3%
Detailed income brackets
Under $10K
3.0%
$10K-$15K
0.0%
$15K-$20K
1.2%
$20K-$25K
0.0%
$25K-$30K
0.7%
$30K-$35K
0.0%
$35K-$40K
10.1%
$40K-$45K
1.4%
$45K-$50K
3.7%
$50K-$60K
3.1%
$60K-$75K
16.2%
$75K-$100K
14.4%
$100K-$125K
5.0%
$125K-$150K
10.2%
$150K-$200K
13.3%
$200K+
17.7%

Employment

1.9% Unemployment Rate State: 3.6%|National: 5.2%
66.1% Labor Force Participation

Housing Overview

Owner 83.8%
Renter 16.2%
Affordability Index Moderate
4.6x home value to income ratio
Median gross rent $1,648/mo 20.2% of median household income annually

People & Demographics

Diversity Index

15out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 41 | National average: 61

Education

Willard Rankings in Utah

#124 Population of 326
#112 Median Income of 295
#140 Education of 326
#139 Home Value of 306

Other Cities in Box Elder County

CityPopulationMedian IncomePovertyHome Value
Brigham City 19,992 $71,308 11.2% $369,300
Tremonton 11,477 $74,741 10.2% $364,900
Perry 5,843 $112,639 2.3% $465,100
Garland 2,660 $74,375 13.5% $360,400
Mantua 1,677 $142,188 2.4% $607,100
Elwood 1,547 $101,771 3.8% $516,400
South Willard 1,532 $119,327 4.5% $583,000
Honeyville 1,275 $87,083 3.5% $477,800
Thatcher 1,170 $100,750 7.5% $404,100
Riverside 1,135 $73,246 11.6% $438,900

Cities Similar to Willard

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Toquerville2,344$97,813$563,20035.3%3.5%
Kamas2,096$96,638$515,50030.2%2.3%
Lewiston2,408$98,583$390,50026.9%3.3%
River Heights2,282$117,708$464,40058.3%5.5%
Marriott-Slaterville1,979$101,786$593,10024.5%6.5%

Population Overview

Willard is a small community located in Utah, within Box Elder County. The total population is 2,212. It ranks as the 124th most populous out of 326 Census-designated places in Utah.

Age Demographics

The median age in Willard is 37.0 years. This is 16% higher than the state median of 32.0 years.

Economy, Income & Housing

The median household income in Willard is $97,782. This is 3% higher than the state median of $95,166. It is also 21% higher than the national median of $80,734. The poverty rate stands at 4.8%. This is 44% lower than the state poverty rate of 8.5%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 1.9%. This is 45% lower than the state rate of 3.6%. The median home value is $451,300. Housing costs are 8% lower than the state median of $489,400. The home-value-to-income ratio is 4.6x. 83.8% of occupied housing units are owner-occupied. This homeownership rate is 19% higher than the state average of 70.3%.

Race & Ethnicity

Willard has a predominantly White (non-Hispanic) population, comprising 92.0% of all residents. Hispanic or Latino residents account for 5.0%. The Black or African American population (0.2%) is well below the state average of 1.1%. The Hispanic or Latino population (5.0%) is well below the state average of 15.9%.

Education

32.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 13% lower than the state rate of 37.7%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.7%.

Data Sources & Methodology

All demographic data for Willard, Utah is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Utah state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 326 Census-designated places in Utah. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Willard, Utah?

Willard, Utah has a population of 2,212 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Willard, UT?

The median household income in Willard is $97,782, which is 21% higher than the national median of $80,734.

What is the poverty rate in Willard, UT?

The poverty rate in Willard is 4.8%. This means approximately 105 residents live below the federal poverty line.

What is the racial makeup of Willard, Utah?

Willard's population is 92.0% White, 0.2% Black, 5.0% Hispanic/Latino, and 1.3% Asian.

What is the median home value in Willard, UT?

The median home value in Willard is $451,300. The home-value-to-income ratio is 4.6x.

How educated is Willard, Utah?

32.9% of adults (25+) in Willard hold a bachelor's degree or higher, and 10.4% hold a graduate or professional degree.