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Rand, West Virginia Demographics & Population 2026

Very AffordableHome value to income ratio of 1.5x is exceptionally low

During the 2020–2024 ACS period, Rand, West Virginia had a total population of 1,064, the 142nd largest community in West Virginia, with a median household income of $61,047, which is 2% higher than the state average. The poverty rate is 8.6%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Rand Quick Facts

Population 1,064
Median Household Income $61,047
Median Home Value $89,900
Poverty Rate 8.6%
Unemployment Rate 5.4%
Median Age 48.2 years
Homeownership Rate 56.0%
Affordability Ratio 1.5x
Bachelor's Degree or Higher 25.3%
High School Graduation Rate 80.9%
Diversity Index 63/100
Population 1,064 142nd of 429
Median Income $61,047 above average
Poverty Rate 8.6% 31% lower than national
Median Home Value $89,900 bottom 30%

How Rand Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population9151,064+16.3%
Median household income$36,964$61,047+65.2%
Median home value$84,900$89,900+5.9%

How Rand Compares

Economy & Housing

Household Income Distribution

Under $25K 21.0%
$25K-$50K 19.1%
$50K-$100K 44.4%
$100K+ 15.4%
Detailed income brackets
Under $10K
3.0%
$10K-$15K
2.4%
$15K-$20K
7.3%
$20K-$25K
8.4%
$25K-$30K
6.2%
$30K-$35K
7.1%
$35K-$40K
2.6%
$40K-$45K
0.0%
$45K-$50K
3.2%
$50K-$60K
6.0%
$60K-$75K
11.6%
$75K-$100K
26.8%
$100K-$125K
15.4%
$125K-$150K
0.0%
$150K-$200K
0.0%
$200K+
0.0%

Employment

5.4% Unemployment Rate State: 5.4%|National: 5.2%
66.3% Labor Force Participation

Housing Overview

Owner 56.0%
Renter 44.0%
Affordability Index Very Affordable
1.5x home value to income ratio
Median gross rent $953/mo 18.7% of median household income annually

People & Demographics

Diversity Index

63out of 100
High Diversity

A diverse community with significant representation from multiple racial and ethnic groups.

State average: 19 | National average: 61

Education

Rand Rankings in West Virginia

#142 Population of 429
#115 Median Income of 337
#108 Education of 429
#245 Home Value of 331

Other Cities in Kanawha County

CityPopulationMedian IncomePovertyHome Value
Charleston 47,421 $65,812 15.8% $203,300
South Charleston 13,457 $63,884 16.9% $155,400
St. Albans 10,522 $53,972 14.1% $140,800
Cross Lanes 9,671 $63,537 5.1% $153,800
Dunbar 7,254 $58,379 14.9% $119,600
Nitro 6,853 $53,848 20.2% $128,900
Pinch 4,037 $76,741 5.1% $221,500
Sissonville 3,593 $66,944 23.4% $180,800
Alum Creek 1,749 $74,231 11.0% $159,300
Chesapeake 1,702 $60,927 21.5% $84,500

Cities Similar to Rand

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Hamlin1,068$61,429$95,50016.2%21.7%
Man1,049$60,000$154,20024.1%12.5%
West Union1,039$60,417$98,60015.4%18.9%
Bethany1,039$60,313$110,60050.2%8.1%
Enterprise1,087$63,636$131,3006.3%4.6%

Population Overview

Rand is a small community located in West Virginia, within Kanawha County. The total population is 1,064. It ranks as the 142nd most populous out of 429 Census-designated places in West Virginia.

Age Demographics

The median age in Rand is 48.2 years. This is 13% higher than the state median of 42.7 years.

Economy, Income & Housing

The median household income in Rand is $61,047. This is 2% higher than the state median of $59,608. It is also 24% lower than the national median of $80,734. The poverty rate stands at 8.6%. This is 49% lower than the state poverty rate of 16.7%. The unemployment rate is 5.4%. The median home value is $89,900. Housing costs are 45% lower than the state median of $162,600. With a home-value-to-income ratio of just 1.5x, Rand is one of the most affordable housing markets in the area. 56.0% of occupied housing units are owner-occupied. This homeownership rate is 25% lower than the state average of 74.9%.

Race & Ethnicity

The largest racial or ethnic group in Rand is White (non-Hispanic), making up 45.0% of the population. Black or African American residents account for 36.6%. The Black or African American population is significantly higher than the state average (36.6% vs 3.1%). The Hispanic or Latino population (0.3%) is well below the state average of 2.1%.

Education

25.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 5% higher than the state rate of 24.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 80.9%.

Data Sources & Methodology

All demographic data for Rand, West Virginia is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against West Virginia state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 429 Census-designated places in West Virginia. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all West Virginia city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Rand, West Virginia?

Rand, West Virginia has a population of 1,064 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Rand, WV?

The median household income in Rand is $61,047, which is 24% lower than the national median of $80,734.

What is the poverty rate in Rand, WV?

The poverty rate in Rand is 8.6%. This means approximately 91 residents live below the federal poverty line.

What is the racial makeup of Rand, West Virginia?

Rand's population is 45.0% White, 36.6% Black, 0.3% Hispanic/Latino, and 0.0% Asian.

What is the median home value in Rand, WV?

The median home value in Rand is $89,900. The home-value-to-income ratio is 1.5x.

How educated is Rand, West Virginia?

25.3% of adults (25+) in Rand hold a bachelor's degree or higher, and 5.5% hold a graduate or professional degree.