Big Falls, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Big Falls, Wisconsin had a total population of 134, the 739th largest village in Wisconsin. The poverty rate is 3.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- An exceptionally low poverty rate of 3.7% — among the lowest in Wisconsin.
- Near full employment with an unemployment rate of just 2.0%.
Big Falls Quick Facts
How Big Falls Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 157 | 134 | -14.6% |
| Median home value | $73,300 | $76,000 | +3.7% |
How Big Falls Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Big Falls Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Waupaca County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Waupaca | 6,283 | $52,727 | 11.5% | $175,600 |
| Clintonville | 4,580 | $53,304 | 16.7% | $112,000 |
| Weyauwega | 1,789 | $66,625 | 10.6% | $152,100 |
| King | 1,399 | $84,183 | 7.7% | $145,900 |
| Manawa | 1,337 | $88,393 | 10.7% | $159,400 |
| Iola | 1,286 | $44,735 | 13.7% | $164,200 |
| Marion | 1,238 | $60,521 | 19.6% | $104,200 |
| Chain O' Lakes | 908 | $83,194 | 3.7% | $640,000 |
| Fremont | 650 | $68,750 | 13.1% | $235,300 |
| Scandinavia | 379 | $59,375 | 4.2% | $165,900 |
Cities Similar to Big Falls
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Bayfront | 135 | $99,213 | $343,300 | 31.2% | 3.0% |
| Elderon | 135 | $65,417 | $153,300 | 8.8% | 12.6% |
| Big Foot Prairie | 136 | N/A | N/A | 0.0% | 27.9% |
| Cataract | 138 | $51,964 | $212,500 | 32.4% | 9.2% |
| Grand View | 138 | $68,750 | $105,700 | 15.9% | 14.5% |
A note before these figures: with a population of 134, Big Falls's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Big Falls is a small community located in Wisconsin, within Waupaca County. The total population is 134. It ranks as the 739th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Big Falls is 53.9 years. This is 34% higher than the state median of 40.2 years. Only 7.5% of residents are under 18, indicating fewer families with children.
Economy, Income & Housing
The poverty rate stands at 3.7%. This is 65% lower than the state poverty rate of 10.5%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 2.0%. This is 40% lower than the state rate of 3.3%. The median home value is $76,000. Housing costs are 71% lower than the state median of $266,500. 87.9% of occupied housing units are owner-occupied. This homeownership rate is 30% higher than the state average of 67.8%.
Race & Ethnicity
Every resident counted in Big Falls was recorded as White (non-Hispanic). A figure of exactly 100.0% reflects a survey sample too small to capture the community's full composition rather than a precise measurement.
Education
39.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 18% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.3%. Notably, 38.5% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Big Falls, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Big Falls, Wisconsin?
Big Falls, Wisconsin has a population of 134 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Big Falls, WI?
The Census Bureau does not publish a reliable median household income estimate for Big Falls — the community is too small for the ACS sample. The national median is $80,734.
What is the poverty rate in Big Falls, WI?
The poverty rate in Big Falls is 3.7%. This means approximately 5 residents live below the federal poverty line.
What is the racial makeup of Big Falls, Wisconsin?
Big Falls's population is 100.0% White, 0.0% Black, 0.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Big Falls, WI?
The median home value in Big Falls is $76,000.
How educated is Big Falls, Wisconsin?
39.3% of adults (25+) in Big Falls hold a bachelor's degree or higher, and 38.5% hold a graduate or professional degree.