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Wisconsin Demographics & Population 2026

During the 2020–2024 ACS period, Wisconsin had a total population of 5,914,872, with a median household income of $77,485, which is 4% lower than the national average. The poverty rate is 10.5%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Wisconsin Quick Facts

Population 5,914,872
Median Household Income $77,485
Median Home Value $266,500
Poverty Rate 10.5%
Unemployment Rate 3.3%
Median Age 40.2 years
Homeownership Rate 67.8%
Affordability Ratio 3.4x
Bachelor's Degree+ 33.4%
High School Graduation 93.6%
Counties 72
Cities/Places 808
Population 5,914,872
Median Income $77,485 4% lower than national
Poverty Rate 10.5%
Unemployment 3.3%

How Wisconsin Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population5,892,0235,914,872+0.4%
Median household income$75,670$77,485+2.4%
Median home value$247,400$266,500+7.7%

Economy & Housing

Household Income Distribution

Under $25K 13.1%
$25K-$50K 17.9%
$50K-$100K 31.3%
$100K+ 37.7%
Detailed income brackets
Under $10K
4.2%
$10K-$15K
3.0%
$15K-$20K
2.8%
$20K-$25K
3.1%
$25K-$30K
3.5%
$30K-$35K
3.6%
$35K-$40K
3.4%
$40K-$45K
3.7%
$45K-$50K
3.7%
$50K-$60K
7.3%
$60K-$75K
10.2%
$75K-$100K
13.8%
$100K-$125K
11.2%
$125K-$150K
7.8%
$150K-$200K
9.4%
$200K+
9.2%

Employment

3.3% Unemployment Rate National: 5.2%
65.3% Labor Force Participation

Housing Overview

Owner 67.8%
Renter 32.1%
Affordability Index Affordable
3.4x home value to income ratio
Median gross rent $1,087/mo 16.8% of median household income annually

People & Demographics

Diversity Index

37out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Largest Cities in Wisconsin

#CityPopulationMedian IncomePoverty
1Milwaukee566,973$54,23422.8%
2Madison278,001$78,05016.4%
3Green Bay106,253$66,20614.7%
4Kenosha99,372$71,23913.7%
5Racine77,633$57,74018.2%
6Appleton75,023$80,4838.3%
7Waukesha71,233$83,8379.8%
8Eau Claire70,322$67,39514.3%
9Oshkosh66,729$62,18817.5%
10Janesville66,030$73,4469.0%

Richest Cities in Wisconsin

#CityMedian IncomeHome ValueBachelor's+
1River Hills$204,427$699,60078.9%
2Maple Bluff$198,750$882,70085.0%
3Merton$173,913$575,80063.0%
4Bayside$160,096$431,90071.1%
5Elm Grove$158,016$510,40074.6%
6Whitefish Bay$157,109$533,80081.8%
7Shorewood Hills$153,542$939,90092.3%
8North Prairie$152,798$424,10043.7%
9Nashotah$148,403$483,30061.6%
10Mequon$144,051$501,60069.7%

Most Affordable Cities in Wisconsin

By home-value-to-income ratio (lower = more affordable). Min. population 1,000.

#CityRatioHome ValueIncome
1Park Falls1.6x$84,800$54,643
2Legend Lake1.6x$129,600$80,184
3Redgranite1.6x$104,100$64,345
4Plainfield1.7x$102,300$60,375
5Niagara1.7x$103,800$60,994
6Marion1.7x$104,200$60,521
7King1.7x$145,900$84,183
8New Lisbon1.8x$124,400$70,855
9Manawa1.8x$159,400$88,393
10Loyal1.8x$119,700$65,284

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

All Counties in Wisconsin (72)

72 results
Milwaukee County926,331$64,43517.2%$230,700
Dane County572,674$89,97510.6%$394,800
Waukesha County411,762$106,0765.2%$398,200
Brown County270,892$79,6499.1%$266,000
Racine County197,532$78,09610.3%$251,400
Outagamie County192,826$85,0696.3%$267,300
Winnebago County171,769$74,92511.3%$225,800
Kenosha County168,438$81,23910.5%$265,500
Rock County164,350$75,6739.3%$231,600
Marathon County138,403$77,8848.7%$219,600
Washington County137,879$96,3595.8%$344,800
La Crosse County120,488$73,01312.4%$257,000
Sheboygan County117,991$73,0948.5%$232,700
Eau Claire County107,116$74,54611.8%$261,000
Walworth County105,657$80,5209.4%$302,700
Fond du Lac County104,137$74,2759.2%$222,800
St. Croix County96,033$103,0466.6%$377,700
Ozaukee County92,966$96,9965.0%$390,200
Dodge County88,742$75,9298.5%$231,900
Jefferson County86,003$83,7508.1%$274,100
Manitowoc County81,406$69,1489.6%$186,900
Wood County74,004$67,98910.8%$175,600
Portage County70,832$76,07010.1%$243,100
Chippewa County66,799$74,68010.2%$257,900
Sauk County66,009$79,5418.1%$258,600
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All Cities & Places in Wisconsin (808)

808 results
Milwaukee566,973$54,23422.8%$184,000
Madison278,001$78,05016.4%$372,900
Green Bay106,253$66,20614.7%$207,200
Kenosha99,372$71,23913.7%$225,200
Racine77,633$57,74018.2%$166,500
Appleton75,023$80,4838.3%$231,400
Waukesha71,233$83,8379.8%$315,500
Eau Claire70,322$67,39514.3%$247,600
Oshkosh66,729$62,18817.5%$177,700
Janesville66,030$73,4469.0%$223,400
West Allis59,612$67,61111.5%$203,800
La Crosse51,356$55,86621.4%$210,100
Sheboygan49,645$62,92712.3%$174,200
Wauwatosa48,529$101,1385.8%$339,000
Fond du Lac44,494$62,26012.4%$173,700
Brookfield41,273$129,5483.2%$443,900
New Berlin40,270$101,0914.1%$365,700
Wausau39,996$64,38914.6%$167,900
Menomonee Falls39,539$100,2385.2%$368,000
Sun Prairie37,570$90,9426.2%$365,700
Greenfield37,345$70,4598.6%$261,100
Oak Creek37,325$96,5554.9%$331,700
Beloit36,534$62,66315.0%$156,500
Franklin35,886$106,8946.7%$364,200
Manitowoc34,620$63,75712.6%$160,700
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Download Wisconsin Data

Free CSV downloads of Wisconsin demographic data — no account or payment required. Files use official Census place names (e.g. "Springfield city", "Oakdale CDP"), so they match Census Bureau sources exactly.

📊
Cities Data (CSV) All cities: population, income, housing, race, education
📋
Counties Data (CSV) All counties: population, income, housing, race, education

Population Overview

Wisconsin has a total population of 5,914,872, making it a mid-sized state in the nation. The median age is 40.2 years, 3% higher than the national median of 38.9 years.

Age Demographics

The median age in Wisconsin is 40.2 years. This is 3% higher than the national median of 38.9 years.

Economy, Income & Housing

The median household income in Wisconsin is $77,485. This is 4% lower than the national median of $80,734. The poverty rate stands at 10.5%. This is 15% lower than the national poverty rate of 12.4%. The unemployment rate is 3.3%. This is 38% lower than the national rate of 5.2%. The median home value is $266,500. Housing costs are 20% lower than the national median of $332,700. The home-value-to-income ratio is 3.4x. 67.8% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the national average of 65.2%.

Race & Ethnicity

The largest racial or ethnic group in Wisconsin is White (non-Hispanic), making up 78.6% of the population. Hispanic or Latino residents account for 8.0%. The Black or African American population (5.9%) is well below the national average of 11.9%. The Hispanic or Latino population (8.0%) is well below the national average of 19.3%.

Education

33.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 6% lower than the national rate of 35.7%. The high school graduation rate (or equivalent) is 93.6%.

Data Sources & Methodology

All figures for Wisconsin come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Wisconsin?

Wisconsin has a total population of 5,914,872 according to the U.S. Census ACS 5-Year Estimates.

What is the median income in Wisconsin?

The median household income in Wisconsin is $77,485, which is 4% lower than the national median of $80,734.

How many cities are in Wisconsin?

Wisconsin has 808 Census-designated places (cities, towns, and CDPs) and 72 counties.

What is the poverty rate in Wisconsin?

The poverty rate in Wisconsin is 10.5%, compared to the national average of 12.4%.

What is the largest city in Wisconsin?

The largest city in Wisconsin is Milwaukee with a population of 566,973.