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Lincoln County, Wisconsin Demographics 2026

Lincoln County, Wisconsin has a population of 28,426, the 45th most populous county in Wisconsin. The median household income is $68,164 and the median home value is $192,700. The poverty rate is 10.6%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Lincoln County Quick Facts

Population 28,426
Median Household Income $68,164
Median Home Value $192,700
Poverty Rate 10.6%
Unemployment Rate 3.2%
Median Age 49.3 years
Homeownership Rate 79.5%
Affordability Ratio 2.8x
Bachelor's Degree+ 19.6%
High School Graduation 92.4%
Cities/Places 2
Population 28,426 45th of 72
Median Income $68,164 12% lower than state
Poverty Rate 10.6%
Unemployment 3.2%

How Lincoln County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population28,40328,426+0.1%
Median household income$67,726$68,164+0.6%
Median home value$177,700$192,700+8.4%

Economy & Housing

Household Income Distribution

Under $25K 17.7%
$25K-$50K 17.5%
$50K-$100K 32.7%
$100K+ 32.0%
Detailed income brackets
Under $10K
4.9%
$10K-$15K
5.1%
$15K-$20K
3.4%
$20K-$25K
4.3%
$25K-$30K
3.2%
$30K-$35K
3.5%
$35K-$40K
4.1%
$40K-$45K
3.0%
$45K-$50K
3.7%
$50K-$60K
7.7%
$60K-$75K
10.5%
$75K-$100K
14.5%
$100K-$125K
10.7%
$125K-$150K
7.4%
$150K-$200K
8.5%
$200K+
5.4%

Employment

3.2% Unemployment Rate State: 3.3%|National: 5.2%
58.5% Labor Force Participation

Housing Overview

Owner 79.5%
Renter 20.5%
Affordability Index Very Affordable
2.8x home value to income ratio
Median gross rent $755/mo 13.3% of median household income annually

People & Demographics

Diversity Index

13out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Cities & Places in Lincoln County

CityPopulationMedian IncomePovertyHome Value
Merrill9,356$53,14817.4%$123,800
Tomahawk3,395$60,22312.5%$173,300

Population Overview

Lincoln County is located in Wisconsin with a total population of 28,426. It is the 45th most populous county out of 72 in Wisconsin. The county encompasses 2 Census-designated places.

Age Demographics

The median age in Lincoln County is 49.3 years. This is 23% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Lincoln County is $68,164. This is 12% lower than the state median of $77,485. It is also 16% lower than the national median of $80,734. The poverty rate stands at 10.6%. This is about the same as the state poverty rate of 10.5%. The unemployment rate is 3.2%. This is 3% lower than the state rate of 3.3%. The median home value is $192,700. Housing costs are 28% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.8x, Lincoln County is one of the most affordable housing markets in the area. 79.5% of occupied housing units are owner-occupied. This homeownership rate is 17% higher than the state average of 67.8%.

Race & Ethnicity

Lincoln County has a predominantly White (non-Hispanic) population, comprising 93.0% of all residents. Hispanic or Latino residents account for 2.3%. The Black or African American population (0.5%) is well below the state average of 5.9%. The Hispanic or Latino population (2.3%) is well below the state average of 8.0%. The Asian population (0.4%) is well below the state average of 2.9%.

Education

19.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 41% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.4%.

Data Sources & Methodology

All figures for Lincoln County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Lincoln County, Wisconsin?

Lincoln County has a population of 28,426, making it the 45th most populous county in Wisconsin.

What is the median income in Lincoln County?

The median household income in Lincoln County is $68,164 with a poverty rate of 10.6%.

How many cities are in Lincoln County, Wisconsin?

Lincoln County contains 2 Census-designated places.