Manitowoc County, Wisconsin Demographics 2026

Name: Manitowoc County, Wisconsin Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

Manitowoc County, Wisconsin has a population of 81,406, the 21st most populous county in Wisconsin. The median household income is $69,148 and the median home value is $186,900. The poverty rate is 9.6%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Manitowoc County Quick Facts

Population 81,406

Median Household Income $69,148

Median Home Value $186,900

Poverty Rate 9.6%

Unemployment Rate 2.6%

Median Age 45.1 years

Homeownership Rate 77.1%

Affordability Ratio 2.7x

Bachelor's Degree+ 22.6%

High School Graduation 92.3%

Cities/Places 14

Population 81,406 21st of 72

Median Income $69,148 11% lower than state

Poverty Rate 9.6%

Unemployment 2.6%

How Manitowoc County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	81,314	81,406	+0.1%
Median household income	$68,611	$69,148	+0.8%
Median home value	$172,900	$186,900	+8.1%

Median Household Income

Manitowoc

$69,148

$77,485

National

$80,734

Median Home Value

Manitowoc

$186,900

$266,500

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 13.1%

$25K-$50K 19.9%

$50K-$100K 35.9%

$100K+ 31.0%

Detailed income brackets

Under $10K

3.7%

$10K-$15K

3.4%

$15K-$20K

3.1%

$20K-$25K

2.9%

$25K-$30K

3.9%

$30K-$35K

3.7%

$35K-$40K

3.7%

$40K-$45K

4.3%

$45K-$50K

4.4%

$50K-$60K

9.2%

$60K-$75K

11.4%

$75K-$100K

15.3%

$100K-$125K

9.8%

$125K-$150K

8.1%

$150K-$200K

8.0%

$200K+

5.2%

Employment

2.6% Unemployment Rate State: 3.3%|National: 5.2%

61.9% Labor Force Participation

Housing Overview

Owner 77.1%

Renter 22.9%

Affordability Index Very Affordable

2.7x home value to income ratio

Median gross rent $797/mo 13.8% of median household income annually

People & Demographics

Age Distribution

Under 18

20.3%

18-34

17.8%

35-54

23.6%

55-74

29.3%

75+

9.0%

Race & Ethnicity

Diversity Index

Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Manitowoc County

City	Population	Median Income	Poverty	Home Value
Manitowoc	34,620	$63,757	12.6%	$160,700
Two Rivers	11,231	$57,222	11.8%	$140,300
Kiel	3,943	$75,953	8.6%	$191,500
Cleveland	1,676	$82,589	3.6%	$202,500
Mishicot	1,450	$64,554	7.2%	$143,800
Reedsville	1,099	$72,917	9.1%	$167,200
St. Nazianz	907	$57,895	5.9%	$139,200
Valders	873	$81,875	5.8%	$170,500
Whitelaw	862	$57,027	6.0%	$182,800
Francis Creek	627	$86,875	4.9%	$235,900
Maribel	370	$74,167	6.5%	$191,100
Kellnersville	254	$45,481	9.1%	$150,500
Collins	249	$70,000	12.6%	$175,000
Clarks Mills	87	$103,750	0.0%	$121,400

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Manitowoc County is located in Wisconsin with a total population of 81,406. It is the 21st most populous county out of 72 in Wisconsin. The county encompasses 14 Census-designated places.

Age Demographics

The median age in Manitowoc County is 45.1 years. This is 12% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Manitowoc County is $69,148. This is 11% lower than the state median of $77,485. It is also 14% lower than the national median of $80,734. The poverty rate stands at 9.6%. This is 9% lower than the state poverty rate of 10.5%. The unemployment rate is 2.6%. This is 20% lower than the state rate of 3.3%. The median home value is $186,900. Housing costs are 30% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.7x, Manitowoc County is one of the most affordable housing markets in the area. 77.1% of occupied housing units are owner-occupied. This homeownership rate is 14% higher than the state average of 67.8%.

Race & Ethnicity

Manitowoc County has a predominantly White (non-Hispanic) population, comprising 87.3% of all residents. Hispanic or Latino residents account for 5.5%. The Black or African American population (0.8%) is well below the state average of 5.9%.

Education

22.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 32% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.3%.

Data Sources & Methodology

All figures for Manitowoc County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Manitowoc County, Wisconsin?

Manitowoc County has a population of 81,406, making it the 21st most populous county in Wisconsin.

What is the median income in Manitowoc County?

The median household income in Manitowoc County is $69,148 with a poverty rate of 9.6%.

How many cities are in Manitowoc County, Wisconsin?

Manitowoc County contains 14 Census-designated places.