Price County, Wisconsin Demographics 2026

Name: Price County, Wisconsin Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

Price County, Wisconsin has a population of 14,092, the 66th most populous county in Wisconsin. The median household income is $60,546 and the median home value is $162,500. The poverty rate is 11.9%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Price County Quick Facts

Population 14,092

Median Household Income $60,546

Median Home Value $162,500

Poverty Rate 11.9%

Unemployment Rate 2.9%

Median Age 52.6 years

Homeownership Rate 81.9%

Affordability Ratio 2.7x

Bachelor's Degree+ 17.9%

High School Graduation 93.9%

Cities/Places 6

Population 14,092 66th of 72

Median Income $60,546 22% lower than state

Poverty Rate 11.9%

Unemployment 2.9%

How Price County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	14,077	14,092	+0.1%
Median household income	$58,720	$60,546	+3.1%
Median home value	$146,000	$162,500	+11.3%

Median Household Income

Price

$60,546

$77,485

National

$80,734

Median Home Value

Price

$162,500

$266,500

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 16.1%

$25K-$50K 24.6%

$50K-$100K 35.9%

$100K+ 23.4%

Detailed income brackets

Under $10K

3.9%

$10K-$15K

4.0%

$15K-$20K

3.7%

$20K-$25K

4.5%

$25K-$30K

6.1%

$30K-$35K

5.7%

$35K-$40K

4.0%

$40K-$45K

4.7%

$45K-$50K

4.1%

$50K-$60K

8.7%

$60K-$75K

12.3%

$75K-$100K

14.9%

$100K-$125K

8.4%

$125K-$150K

6.4%

$150K-$200K

4.8%

$200K+

3.9%

Employment

2.9% Unemployment Rate State: 3.3%|National: 5.2%

52.4% Labor Force Participation

Housing Overview

Owner 81.9%

Renter 18.1%

Affordability Index Very Affordable

2.7x home value to income ratio

Median gross rent $786/mo 15.6% of median household income annually

People & Demographics

Age Distribution

Under 18

17.5%

18-34

13.5%

35-54

21.9%

55-74

36.2%

75+

10.9%

Race & Ethnicity

Diversity Index

Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Price County

City	Population	Median Income	Poverty	Home Value
Park Falls	2,318	$54,643	21.9%	$84,800
Phillips	1,602	$47,059	19.1%	$103,300
Prentice	521	$50,833	12.5%	$108,800
Ogema	293	$58,641	11.9%	$95,700
Catawba	170	$67,955	15.3%	$58,500
Kennan	112	$69,375	7.1%	$72,800

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Price County is located in Wisconsin with a total population of 14,092. It is the 66th most populous county out of 72 in Wisconsin. The county encompasses 6 Census-designated places.

Age Demographics

The median age in Price County is 52.6 years. This is 31% higher than the state median of 40.2 years. 10.9% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Price County is $60,546. This is 22% lower than the state median of $77,485. It is also 25% lower than the national median of $80,734. The poverty rate stands at 11.9%. This is 12% higher than the state poverty rate of 10.5%. The unemployment rate is 2.9%. This is 11% lower than the state rate of 3.3%. The median home value is $162,500. Housing costs are 39% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.7x, Price County is one of the most affordable housing markets in the area. 81.9% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 67.8%.

Race & Ethnicity

Price County has a predominantly White (non-Hispanic) population, comprising 93.1% of all residents. Hispanic or Latino residents account for 1.8%. The Black or African American population (0.1%) is well below the state average of 5.9%. The Hispanic or Latino population (1.8%) is well below the state average of 8.0%. The Asian population (0.5%) is well below the state average of 2.9%.

Education

17.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 46% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.9%.

Data Sources & Methodology

All figures for Price County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Price County, Wisconsin?

Price County has a population of 14,092, making it the 66th most populous county in Wisconsin.

What is the median income in Price County?

The median household income in Price County is $60,546 with a poverty rate of 11.9%.

How many cities are in Price County, Wisconsin?

Price County contains 6 Census-designated places.