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Opelika, Alabama Demographics & Population 2026

Demographic data: ACS 2020–2024 five-year estimates. Sources and methodology

During the 2020–2024 ACS period, Opelika, Alabama had a total population of 32,820, the 17th largest city in Alabama, with a median household income of $65,004, which is 2% higher than the state average. The poverty rate is 16.0%.

Key Takeaways

Opelika Quick Facts

Population 32,82090% MOE ±41
Median Household Income $65,00490% MOE ±$6,526
Median Home Value $241,80090% MOE ±$11,078
Poverty Rate 16.0%90% MOE ±3.4 pts
Unemployment Rate 5.6%90% MOE ±2.4 pts
Median Age 39.9 years90% MOE ±1.2 years
Homeownership Rate 69.1%90% MOE ±2.9 pts
Affordability Ratio 3.7x
Bachelor's Degree or Higher 36.4%90% MOE ±3.7 pts
Adults 25+ with high school education or higher 89.2%
Diversity Index 59/100
Population 32,820 17th of 592
Median Income $65,004 above average
Poverty Rate 16.0% 29% higher than national
Median Home Value $241,800 top 20%

How Opelika Changed

Change from the non-overlapping 2015–2019 ACS period to 2020–2024. Earlier dollar figures are adjusted to 2024 dollars; changes marked “no clear change” are within the combined 90% margins of error.

Metric2015–20192020–2024Change
Population30,23232,820+8.6%
Median household income$59,639$65,004No clear change (+9.0%)
Median home value¹$186,206$241,800+29.9%
Median gross rent$927$950No clear change (+2.5%)
¹ The Census Bureau changed its home-value inflation adjustment beginning with the 2022 ACS; interpret that comparison with additional caution.

How Opelika Compares

Median Household Income

Opelika
$65,004
AL
$63,999
National
$80,734

Median Home Value

Opelika
$241,800
AL
$209,900
National
$332,700

Economy & Housing

Household Income Distribution

Under $25K 20.6%
$25K-$50K 21.2%
$50K-$100K 27.2%
$100K+ 31.0%
Detailed income brackets
Under $10K
6.7%
$10K-$15K
6.4%
$15K-$20K
3.8%
$20K-$25K
3.6%
$25K-$30K
4.6%
$30K-$35K
3.3%
$35K-$40K
5.2%
$40K-$45K
3.8%
$45K-$50K
4.3%
$50K-$60K
6.2%
$60K-$75K
8.8%
$75K-$100K
12.2%
$100K-$125K
9.8%
$125K-$150K
6.5%
$150K-$200K
8.5%
$200K+
6.2%

Employment

5.6% Unemployment Rate State: 4.7%|National: 5.2%
60.5% Labor Force Participation

Housing Overview

Owner 69.1%
Renter 30.9%
Affordability Index Affordable
3.7x home value to income ratio
Median gross rent $950/mo 17.5% of median household income annually

People & Demographics

Age Distribution

Under 18
23.9%
18-34
19.6%
35-54
25.0%
55-74
24.5%
75+
7.0%

Race & Ethnicity

  • White: 51.3%
  • Black: 37.7%
  • Hispanic: 7.2%
  • Asian: 1.8%
  • Other: 0.3%

Diversity Index

59out of 100
High Diversity

A diverse community with significant representation from multiple racial and ethnic groups.

State average: 53 | National average: 61

Education

Educational Attainment (Adults 25+)

  • < High School: 10.8%
  • HS Diploma: 23.5%
  • Some College: 20.1%
  • Associate's: 9.3%
  • Bachelor's: 22.2%
  • Graduate+: 14.2%

Opelika Rankings in Alabama

#17 Population of 592
#184 Median Income of 537
#61 Education of 592
#77 Home Value of 529

Other Cities in Lee County

CityPopulationMedian IncomePovertyHome Value
Auburn 80,594 $63,668 25.4% $364,800
Phenix City 38,499 $50,053 24.5% $170,300
Smiths Station 5,496 $64,669 14.1% $203,300
Notasulga 1,050 $42,411 37.3% $137,500
Waverly 315 $81,953 0.6% $377,800
Loachapoka 223 $41,985 21.5% $220,200

Cities Similar to Opelika

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Northport31,218$80,913$282,60038.2%12.3%
Athens29,002$69,922$270,00031.4%12.2%
Enterprise29,505$73,125$202,90025.1%16.5%
Alabaster33,917$91,357$261,70041.1%7.1%
Gadsden33,374$40,345$116,80015.5%28.1%

Population Overview

Opelika is a mid-sized community located in Alabama, within Lee County. The total population is 32,820. It ranks as the 17th most populous out of 592 Census-designated places in Alabama.

Age Demographics

The median age in Opelika is 39.9 years. This is 2% higher than the state median of 39.3 years.

Economy, Income & Housing

The median household income in Opelika is $65,004. This is 2% higher than the state median of $63,999. It is also 19% lower than the national median of $80,734. The poverty rate stands at 16.0%. This is 3% higher than the state poverty rate of 15.6%. The unemployment rate is 5.6%. This is 19% higher than the state rate of 4.7%. The median home value is $241,800. Housing costs are 15% higher than the state median of $209,900. The home-value-to-income ratio is 3.7x. 69.1% of occupied housing units are owner-occupied. This homeownership rate is 2% lower than the state average of 70.2%.

Race & Ethnicity

The largest racial or ethnic group in Opelika is White (non-Hispanic), making up 51.3% of the population. Black or African American residents account for 37.7%.

Education

36.4% of residents aged 25 and older hold a bachelor's degree or higher. This places Opelika in the top 10% of all cities in the state for educational attainment. This is 28% higher than the state rate of 28.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 89.2%.

Data Sources & Methodology

All demographic data for Opelika, Alabama is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Alabama state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 592 Census-designated places in Alabama. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all Alabama city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Opelika, Alabama?

Opelika, Alabama has a population of 32,820 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Opelika, AL?

The median household income in Opelika is $65,004, which is 19% lower than the national median of $80,734.

What is the poverty rate in Opelika, AL?

The poverty rate in Opelika is 16.0%. This means approximately 5,169 residents live below the federal poverty line.

What is the racial makeup of Opelika, Alabama?

Opelika's population is 51.3% White, 37.7% Black, 7.2% Hispanic/Latino, and 1.8% Asian.

What is the median home value in Opelika, AL?

The median home value in Opelika is $241,800. The home-value-to-income ratio is 3.7x.

How educated is Opelika, Alabama?

36.4% of adults (25+) in Opelika hold a bachelor's degree or higher, and 14.2% hold a graduate or professional degree.