Brandon, Florida Demographics & Population 2026
During the 2020–2024 ACS period, Brandon, Florida had a total population of 119,767, the 21st largest community in Florida, with a median household income of $79,685, which is 7% higher than the state average. The poverty rate is 11.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- One of the most racially diverse communities in Florida (diversity index: 70/100).
Brandon Quick Facts
How Brandon Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 116,365 | 119,767 | +2.9% |
| Median household income | $77,068 | $79,685 | +3.4% |
| Median home value | $293,800 | $339,000 | +15.4% |
How Brandon Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
This community is exceptionally diverse, with no single racial or ethnic group dominating the population.
State average: 65 | National average: 61
Education
Educational Attainment (Adults 25+)
Brandon Rankings in Florida
Explore Florida Rankings
Other Cities in Hillsborough County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Tampa | 401,618 | $75,475 | 15.4% | $420,400 |
| Riverview | 113,697 | $100,438 | 7.5% | $384,200 |
| Town 'n' Country | 85,928 | $73,538 | 11.3% | $337,100 |
| University (Hillsborough County) | 48,127 | $37,207 | 37.0% | $164,900 |
| Plant City | 40,887 | $67,439 | 15.0% | $291,800 |
| Valrico | 40,239 | $104,839 | 9.9% | $393,700 |
| Carrollwood | 36,725 | $81,959 | 8.4% | $384,600 |
| Egypt Lake-Leto | 35,873 | $54,032 | 16.8% | $315,100 |
| Sun City Center | 33,548 | $73,528 | 8.3% | $317,000 |
| Apollo Beach | 33,355 | $127,617 | 4.6% | $472,700 |
Cities Similar to Brandon
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| West Palm Beach | 122,290 | $73,446 | $414,200 | 39.2% | 14.1% |
| Spring Hill | 119,983 | $68,432 | $288,500 | 19.9% | 11.8% |
| Lakeland | 119,961 | $64,185 | $249,400 | 29.4% | 13.2% |
| Clearwater | 117,247 | $66,381 | $361,300 | 32.6% | 14.8% |
| Palm Bay | 130,132 | $72,614 | $283,200 | 24.0% | 11.7% |
Population Overview
Brandon is a major urban center located in Florida, within Hillsborough County. The total population is 119,767. It ranks as the 21st most populous out of 955 Census-designated places in Florida.
Age Demographics
The median age in Brandon is 37.3 years. This is 12% lower than the state median of 42.6 years.
Economy, Income & Housing
The median household income in Brandon is $79,685. This is 7% higher than the state median of $74,568. It is also 1% lower than the national median of $80,734. The poverty rate stands at 11.4%. This is 9% lower than the state poverty rate of 12.6%. The unemployment rate is 4.6%. This is 6% lower than the state rate of 4.8%. The median home value is $339,000. Housing costs are 6% lower than the state median of $359,000. The home-value-to-income ratio is 4.3x. 56.2% of occupied housing units are owner-occupied. This homeownership rate is 17% lower than the state average of 67.6%.
Race & Ethnicity
Brandon is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. Hispanic or Latino residents account for 30.9%. The Asian population is significantly higher than the state average (4.3% vs 2.9%).
Education
33.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 1% lower than the state rate of 34.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.1%.
Data Sources & Methodology
All demographic data for Brandon, Florida is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Florida state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 955 Census-designated places in Florida. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Brandon, Florida?
Brandon, Florida has a population of 119,767 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Brandon, FL?
The median household income in Brandon is $79,685, which is 1% lower than the national median of $80,734.
What is the poverty rate in Brandon, FL?
The poverty rate in Brandon is 11.4%. This means approximately 13,337 residents live below the federal poverty line.
What is the racial makeup of Brandon, Florida?
Brandon's population is 42.1% White, 16.7% Black, 30.9% Hispanic/Latino, and 4.3% Asian.
What is the median home value in Brandon, FL?
The median home value in Brandon is $339,000. The home-value-to-income ratio is 4.3x.
How educated is Brandon, Florida?
33.8% of adults (25+) in Brandon hold a bachelor's degree or higher, and 11.1% hold a graduate or professional degree.