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Nassau County, Florida Demographics 2026

Nassau County, Florida has a population of 97,859, the 37th most populous county in Florida. The median household income is $89,804 and the median home value is $382,800. The poverty rate is 9.7%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Nassau County Quick Facts

Population 97,859
Median Household Income $89,804
Median Home Value $382,800
Poverty Rate 9.7%
Unemployment Rate 4.5%
Median Age 46.5 years
Homeownership Rate 82.7%
Affordability Ratio 4.3x
Bachelor's Degree+ 35.6%
High School Graduation 92.9%
Cities/Places 5
Population 97,859 37th of 67
Median Income $89,804 20% higher than state
Poverty Rate 9.7%
Unemployment 4.5%

How Nassau County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population94,65397,859+3.4%
Median household income$88,900$89,804+1.0%
Median home value$351,100$382,800+9.0%

Economy & Housing

Household Income Distribution

Under $25K 12.2%
$25K-$50K 15.3%
$50K-$100K 28.5%
$100K+ 44.0%
Detailed income brackets
Under $10K
4.5%
$10K-$15K
2.8%
$15K-$20K
2.3%
$20K-$25K
2.6%
$25K-$30K
2.2%
$30K-$35K
3.6%
$35K-$40K
2.6%
$40K-$45K
2.8%
$45K-$50K
4.1%
$50K-$60K
5.1%
$60K-$75K
8.0%
$75K-$100K
15.4%
$100K-$125K
11.8%
$125K-$150K
8.5%
$150K-$200K
10.0%
$200K+
13.8%

Employment

4.5% Unemployment Rate State: 4.8%|National: 5.2%
58.1% Labor Force Participation

Housing Overview

Owner 82.7%
Renter 17.3%
Affordability Index Moderate
4.3x home value to income ratio
Median gross rent $1,526/mo 20.4% of median household income annually

People & Demographics

Diversity Index

30out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 65 | National average: 61

Education

Cities & Places in Nassau County

CityPopulationMedian IncomePovertyHome Value
Yulee16,648$85,24710.4%$302,500
Fernandina Beach13,420$97,90311.3%$555,400
Nassau Village-Ratliff4,737$62,41716.2%$253,000
Hilliard3,034$65,09625.2%$239,500
Callahan1,514$57,00614.7%$281,900

Population Overview

Nassau County is located in Florida with a total population of 97,859. It is the 37th most populous county out of 67 in Florida. The county encompasses 5 Census-designated places.

Age Demographics

The median age in Nassau County is 46.5 years. This is 9% higher than the state median of 42.6 years.

Economy, Income & Housing

The median household income in Nassau County is $89,804. This is 20% higher than the state median of $74,568. It is also 11% higher than the national median of $80,734. The poverty rate stands at 9.7%. This is 23% lower than the state poverty rate of 12.6%. The unemployment rate is 4.5%. This is 7% lower than the state rate of 4.8%. The median home value is $382,800. Housing costs are 7% higher than the state median of $359,000. The home-value-to-income ratio is 4.3x. 82.7% of occupied housing units are owner-occupied. This homeownership rate is 22% higher than the state average of 67.6%.

Race & Ethnicity

The largest racial or ethnic group in Nassau County is White (non-Hispanic), making up 83.4% of the population. Hispanic or Latino residents account for 5.7%. The White (non-Hispanic) population is significantly higher than the state average (83.4% vs 50.4%). The Black or African American population (5.5%) is well below the state average of 14.6%. The Hispanic or Latino population (5.7%) is well below the state average of 27.4%. The Asian population (1.3%) is well below the state average of 2.9%.

Education

35.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 4% higher than the state rate of 34.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.9%.

Data Sources & Methodology

All figures for Nassau County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Florida and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Nassau County, Florida?

Nassau County has a population of 97,859, making it the 37th most populous county in Florida.

What is the median income in Nassau County?

The median household income in Nassau County is $89,804 with a poverty rate of 9.7%.

How many cities are in Nassau County, Florida?

Nassau County contains 5 Census-designated places.