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Lahaina, Hawaii Demographics & Population 2026

Expensive MarketHome value to income ratio of 9.9x indicates a costly housing market
Highly DiverseNo single racial/ethnic group makes up a majority of the population

During the 2020–2024 ACS period, Lahaina, Hawaii had a total population of 10,162, the 33rd largest community in Hawaii, with a median household income of $88,889, which is 11% lower than the state average. The poverty rate is 11.5%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Lahaina Quick Facts

Population 10,162
Median Household Income $88,889
Median Home Value $881,700
Poverty Rate 11.5%
Unemployment Rate 5.8%
Median Age 40.5 years
Homeownership Rate 56.0%
Affordability Ratio 9.9x
Bachelor's Degree or Higher 26.4%
High School Graduation Rate 89.6%
Diversity Index 72/100
Population 10,162 33rd of 163
Median Income $88,889 average
Poverty Rate 11.5% 8% lower than national
Median Home Value $881,700 above average

How Lahaina Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population11,42310,162-11.0%
Median household income$85,988$88,889+3.4%
Median home value$841,400$881,700+4.8%

How Lahaina Compares

Economy & Housing

Household Income Distribution

Under $25K 7.1%
$25K-$50K 12.0%
$50K-$100K 39.4%
$100K+ 41.5%
Detailed income brackets
Under $10K
2.9%
$10K-$15K
0.2%
$15K-$20K
1.5%
$20K-$25K
2.5%
$25K-$30K
1.8%
$30K-$35K
3.3%
$35K-$40K
4.1%
$40K-$45K
0.3%
$45K-$50K
2.5%
$50K-$60K
5.6%
$60K-$75K
10.1%
$75K-$100K
23.7%
$100K-$125K
6.4%
$125K-$150K
7.7%
$150K-$200K
11.7%
$200K+
15.7%

Employment

5.8% Unemployment Rate State: 4.9%|National: 5.2%
71.8% Labor Force Participation

Housing Overview

Owner 56.0%
Renter 44.0%
Affordability Index Very Expensive
9.9x home value to income ratio
Median gross rent $1,997/mo 27.0% of median household income annually

People & Demographics

Diversity Index

72out of 100
Very High Diversity

This community is exceptionally diverse, with no single racial or ethnic group dominating the population.

State average: 76 | National average: 61

Education

Lahaina Rankings in Hawaii

#33 Population of 163
#94 Median Income of 159
#107 Education of 163
#58 Home Value of 153

Other Cities in Maui County

CityPopulationMedian IncomePovertyHome Value
Kahului 28,288 $98,077 8.7% $862,600
Kihei 21,567 $87,772 7.4% $919,900
Wailuku 16,926 $102,942 4.6% $855,700
Waihee-Waiehu 10,988 $126,735 6.0% $777,000
Haiku-Pauwela 9,178 $101,396 8.3% $1,093,800
Pukalani 8,679 $102,976 10.6% $973,700
Makawao 7,353 $96,444 10.2% $888,000
Napili-Honokowai 7,308 $105,565 8.1% $878,900
Kula 6,791 $100,433 12.3% $1,127,700
Wailea 6,352 $90,000 14.0% $1,534,800

Cities Similar to Lahaina

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Kapaa11,094$89,477$861,30029.7%7.5%
Waimea (Hawaii County)9,286$100,198$677,40041.6%12.3%
Makaha10,066$64,970$394,00019.7%25.0%
Haiku-Pauwela9,178$101,396$1,093,80033.7%8.3%
Waipio10,870$109,877$749,50029.3%5.7%

Population Overview

Lahaina is a small city located in Hawaii, within Maui County. The total population is 10,162. It ranks as the 33rd most populous out of 163 Census-designated places in Hawaii.

Age Demographics

The median age in Lahaina is 40.5 years. This is about the same as the state median of 40.9 years.

Economy, Income & Housing

The median household income in Lahaina is $88,889. This is 11% lower than the state median of $100,389. It is also 10% higher than the national median of $80,734. The poverty rate stands at 11.5%. This is 15% higher than the state poverty rate of 10.0%. The unemployment rate is 5.8%. This is 17% higher than the state rate of 4.9%. The median home value is $881,700. Housing costs are 5% higher than the state median of $839,100. The home-value-to-income ratio of 9.9x suggests that housing affordability is a significant concern for many residents. 56.0% of occupied housing units are owner-occupied. This homeownership rate is 11% lower than the state average of 63.0%.

Race & Ethnicity

Lahaina is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. White (non-Hispanic) residents account for 24.8%. The Black or African American population (0.4%) is well below the state average of 1.8%.

Education

26.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 27% lower than the state rate of 36.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 89.6%.

Data Sources & Methodology

All demographic data for Lahaina, Hawaii is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Hawaii state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 163 Census-designated places in Hawaii. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Lahaina, Hawaii?

Lahaina, Hawaii has a population of 10,162 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Lahaina, HI?

The median household income in Lahaina is $88,889, which is 10% higher than the national median of $80,734.

What is the poverty rate in Lahaina, HI?

The poverty rate in Lahaina is 11.5%. This means approximately 1,161 residents live below the federal poverty line.

What is the racial makeup of Lahaina, Hawaii?

Lahaina's population is 24.8% White, 0.4% Black, 9.5% Hispanic/Latino, and 40.1% Asian.

What is the median home value in Lahaina, HI?

The median home value in Lahaina is $881,700. The home-value-to-income ratio is 9.9x.

How educated is Lahaina, Hawaii?

26.4% of adults (25+) in Lahaina hold a bachelor's degree or higher, and 7.1% hold a graduate or professional degree.