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Maui County, Hawaii Demographics 2026

Maui County, Hawaii has a population of 164,522, the 3rd most populous county in Hawaii. The median household income is $97,161 and the median home value is $904,700. The poverty rate is 9.2%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Maui County Quick Facts

Population 164,522
Median Household Income $97,161
Median Home Value $904,700
Poverty Rate 9.2%
Unemployment Rate 5.5%
Median Age 43.2 years
Homeownership Rate 65.6%
Affordability Ratio 9.3x
Bachelor's Degree+ 31.0%
High School Graduation 93.2%
Cities/Places 30
Population 164,522 3rd of 5
Median Income $97,161 3% lower than state
Poverty Rate 9.2%
Unemployment 5.5%

How Maui County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population164,632164,522-0.1%
Median household income$95,076$97,161+2.2%
Median home value$858,600$904,700+5.4%

Economy & Housing

Household Income Distribution

Under $25K 11.0%
$25K-$50K 12.2%
$50K-$100K 28.2%
$100K+ 48.7%
Detailed income brackets
Under $10K
3.8%
$10K-$15K
2.5%
$15K-$20K
2.3%
$20K-$25K
2.5%
$25K-$30K
2.7%
$30K-$35K
2.1%
$35K-$40K
2.5%
$40K-$45K
2.5%
$45K-$50K
2.3%
$50K-$60K
5.9%
$60K-$75K
8.1%
$75K-$100K
14.1%
$100K-$125K
10.7%
$125K-$150K
8.7%
$150K-$200K
11.4%
$200K+
17.9%

Employment

5.5% Unemployment Rate State: 4.9%|National: 5.2%
63.8% Labor Force Participation

Housing Overview

Owner 65.6%
Renter 34.4%
Affordability Index Very Expensive
9.3x home value to income ratio
Median gross rent $1,916/mo 23.7% of median household income annually

People & Demographics

Diversity Index

77out of 100
Very High Diversity

This community is exceptionally diverse, with no single racial or ethnic group dominating the population.

State average: 76 | National average: 61

Education

Cities & Places in Maui County

CityPopulationMedian IncomePovertyHome Value
Kahului28,288$98,0778.7%$862,600
Kihei21,567$87,7727.4%$919,900
Wailuku16,926$102,9424.6%$855,700
Waihee-Waiehu10,988$126,7356.0%$777,000
Lahaina10,162$88,88911.5%$881,700
Haiku-Pauwela9,178$101,3968.3%$1,093,800
Pukalani8,679$102,97610.6%$973,700
Makawao7,353$96,44410.2%$888,000
Napili-Honokowai7,308$105,5658.1%$878,900
Kula6,791$100,43312.3%$1,127,700
Wailea6,352$90,00014.0%$1,534,800
Kaunakakai4,360$76,13113.7%$368,100
Waikapu3,591$122,9174.8%$884,400
Lanai City3,393$92,1676.7%$630,000
Keokea2,892$114,25010.7%$728,400
Kualapuu2,535$62,91719.8%$318,400
Paia2,512$100,55917.1%$1,003,400
Kaanapali1,170$129,1674.5%$1,952,200
Haliimaile1,105$88,2597.9%$874,000
Mahinahina1,027$162,8131.8%$1,224,600
Hana946$53,75026.6%$678,100
Olinda873$98,2357.2%$1,197,900
Launiupoko679$132,9177.7%$2,000,000+
Kapalua469$154,3752.8%$1,604,200
Ualapue440$63,7504.5%$427,700
Maunaloa293$52,50043.7%$341,700
Maalaea210$72,50014.8%$666,700
Makena90$162,70815.6%$2,000,000+
Olowalu70$111,2500.0%$1,166,700
Manele50$190,9380.0%$2,000,000+

Population Overview

Maui County is located in Hawaii with a total population of 164,522. It is the 3rd most populous county out of 5 in Hawaii. The county encompasses 30 Census-designated places.

Age Demographics

The median age in Maui County is 43.2 years. This is 6% higher than the state median of 40.9 years.

Economy, Income & Housing

The median household income in Maui County is $97,161. This is 3% lower than the state median of $100,389. It is also 20% higher than the national median of $80,734. The poverty rate stands at 9.2%. This is 9% lower than the state poverty rate of 10.0%. The unemployment rate is 5.5%. This is 12% higher than the state rate of 4.9%. The median home value is $904,700. Housing costs are 8% higher than the state median of $839,100. The home-value-to-income ratio of 9.3x suggests that housing affordability is a significant concern for many residents. 65.6% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 63.0%.

Race & Ethnicity

Maui County is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. Asian residents account for 27.7%. The Black or African American population (0.8%) is well below the state average of 1.8%.

Education

31.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 14% lower than the state rate of 36.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.2%.

Data Sources & Methodology

All figures for Maui County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Hawaii and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Maui County, Hawaii?

Maui County has a population of 164,522, making it the 3rd most populous county in Hawaii.

What is the median income in Maui County?

The median household income in Maui County is $97,161 with a poverty rate of 9.2%.

How many cities are in Maui County, Hawaii?

Maui County contains 30 Census-designated places.