Maui County, Hawaii Demographics 2026
Maui County, Hawaii has a population of 164,522, the 3rd most populous county in Hawaii. The median household income is $97,161 and the median home value is $904,700. The poverty rate is 9.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Maui County Quick Facts
How Maui County Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 164,632 | 164,522 | -0.1% |
| Median household income | $95,076 | $97,161 | +2.2% |
| Median home value | $858,600 | $904,700 | +5.4% |
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
This community is exceptionally diverse, with no single racial or ethnic group dominating the population.
State average: 76 | National average: 61
Education
Educational Attainment (Adults 25+)
Cities & Places in Maui County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Kahului | 28,288 | $98,077 | 8.7% | $862,600 |
| Kihei | 21,567 | $87,772 | 7.4% | $919,900 |
| Wailuku | 16,926 | $102,942 | 4.6% | $855,700 |
| Waihee-Waiehu | 10,988 | $126,735 | 6.0% | $777,000 |
| Lahaina | 10,162 | $88,889 | 11.5% | $881,700 |
| Haiku-Pauwela | 9,178 | $101,396 | 8.3% | $1,093,800 |
| Pukalani | 8,679 | $102,976 | 10.6% | $973,700 |
| Makawao | 7,353 | $96,444 | 10.2% | $888,000 |
| Napili-Honokowai | 7,308 | $105,565 | 8.1% | $878,900 |
| Kula | 6,791 | $100,433 | 12.3% | $1,127,700 |
| Wailea | 6,352 | $90,000 | 14.0% | $1,534,800 |
| Kaunakakai | 4,360 | $76,131 | 13.7% | $368,100 |
| Waikapu | 3,591 | $122,917 | 4.8% | $884,400 |
| Lanai City | 3,393 | $92,167 | 6.7% | $630,000 |
| Keokea | 2,892 | $114,250 | 10.7% | $728,400 |
| Kualapuu | 2,535 | $62,917 | 19.8% | $318,400 |
| Paia | 2,512 | $100,559 | 17.1% | $1,003,400 |
| Kaanapali | 1,170 | $129,167 | 4.5% | $1,952,200 |
| Haliimaile | 1,105 | $88,259 | 7.9% | $874,000 |
| Mahinahina | 1,027 | $162,813 | 1.8% | $1,224,600 |
| Hana | 946 | $53,750 | 26.6% | $678,100 |
| Olinda | 873 | $98,235 | 7.2% | $1,197,900 |
| Launiupoko | 679 | $132,917 | 7.7% | $2,000,000+ |
| Kapalua | 469 | $154,375 | 2.8% | $1,604,200 |
| Ualapue | 440 | $63,750 | 4.5% | $427,700 |
| Maunaloa | 293 | $52,500 | 43.7% | $341,700 |
| Maalaea | 210 | $72,500 | 14.8% | $666,700 |
| Makena | 90 | $162,708 | 15.6% | $2,000,000+ |
| Olowalu | 70 | $111,250 | 0.0% | $1,166,700 |
| Manele | 50 | $190,938 | 0.0% | $2,000,000+ |
Explore Hawaii Rankings
Population Overview
Maui County is located in Hawaii with a total population of 164,522. It is the 3rd most populous county out of 5 in Hawaii. The county encompasses 30 Census-designated places.
Age Demographics
The median age in Maui County is 43.2 years. This is 6% higher than the state median of 40.9 years.
Economy, Income & Housing
The median household income in Maui County is $97,161. This is 3% lower than the state median of $100,389. It is also 20% higher than the national median of $80,734. The poverty rate stands at 9.2%. This is 9% lower than the state poverty rate of 10.0%. The unemployment rate is 5.5%. This is 12% higher than the state rate of 4.9%. The median home value is $904,700. Housing costs are 8% higher than the state median of $839,100. The home-value-to-income ratio of 9.3x suggests that housing affordability is a significant concern for many residents. 65.6% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 63.0%.
Race & Ethnicity
Maui County is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. Asian residents account for 27.7%. The Black or African American population (0.8%) is well below the state average of 1.8%.
Education
31.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 14% lower than the state rate of 36.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.2%.
Data Sources & Methodology
All figures for Maui County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Hawaii and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.
Frequently Asked Questions
What is the population of Maui County, Hawaii?
Maui County has a population of 164,522, making it the 3rd most populous county in Hawaii.
What is the median income in Maui County?
The median household income in Maui County is $97,161 with a poverty rate of 9.2%.
How many cities are in Maui County, Hawaii?
Maui County contains 30 Census-designated places.