Rexburg, Idaho Demographics & Population 2026
During the 2020–2024 ACS period, Rexburg, Idaho had a total population of 40,543, the 10th largest city in Idaho, with a median household income of $50,617, which is 35% lower than the state average. The poverty rate is 32.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 35% below the state average, indicating significant economic challenges.
- More than 1 in 4 residents live below the poverty line (32.5%), well above the national average of 12.4%.
- Housing affordability is a challenge — homes cost 7.8x the median household income.
- Unemployment rate of 8.8% is notably above the national average.
Rexburg Quick Facts
How Rexburg Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 39,589 | 40,543 | +2.4% |
| Median household income | $50,359 | $50,617 | +0.5% |
| Median home value | $384,000 | $395,100 | +2.9% |
How Rexburg Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 36 | National average: 61
Education
Educational Attainment (Adults 25+)
Rexburg Rankings in Idaho
Explore Idaho Rankings
Other Cities in Madison County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Sugar City | 2,122 | $66,953 | 8.7% | $350,000 |
Cities Similar to Rexburg
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Post Falls | 43,391 | $82,183 | $477,400 | 25.3% | 11.1% |
| Lewiston | 34,651 | $72,197 | $333,700 | 27.5% | 12.5% |
| Twin Falls | 54,164 | $61,205 | $321,300 | 24.5% | 11.4% |
| Pocatello | 57,635 | $60,418 | $271,000 | 32.6% | 14.8% |
| Moscow | 26,286 | $57,022 | $376,400 | 50.0% | 25.1% |
Population Overview
Rexburg is a mid-sized community located in Idaho, within Madison County. The total population is 40,543. It ranks as the 10th most populous out of 232 Census-designated places in Idaho.
Age Demographics
The median age in Rexburg is 21.0 years. This is 44% lower than the state median of 37.3 years.
Economy, Income & Housing
The median household income in Rexburg is $50,617. This is 35% lower than the state median of $77,800. It is also 37% lower than the national median of $80,734. The poverty rate stands at 32.5%. This is 207% higher than the state poverty rate of 10.6%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 8.8%. This is 136% higher than the state rate of 3.7%. The median home value is $395,100. Housing costs are 6% lower than the state median of $418,600. The home-value-to-income ratio of 7.8x suggests that housing affordability is a significant concern for many residents. 22.9% of occupied housing units are owner-occupied. This homeownership rate is 68% lower than the state average of 72.1%.
Race & Ethnicity
The largest racial or ethnic group in Rexburg is White (non-Hispanic), making up 81.2% of the population. Hispanic or Latino residents account for 11.2%. The Black or African American population is significantly higher than the state average (1.2% vs 0.7%).
Education
42.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 32% higher than the state rate of 31.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.4%.
Data Sources & Methodology
All demographic data for Rexburg, Idaho is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Idaho state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 232 Census-designated places in Idaho. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rexburg, Idaho?
Rexburg, Idaho has a population of 40,543 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rexburg, ID?
The median household income in Rexburg is $50,617, which is 37% lower than the national median of $80,734.
What is the poverty rate in Rexburg, ID?
The poverty rate in Rexburg is 32.5%. This means approximately 9,444 residents live below the federal poverty line.
What is the racial makeup of Rexburg, Idaho?
Rexburg's population is 81.2% White, 1.2% Black, 11.2% Hispanic/Latino, and 1.7% Asian.
What is the median home value in Rexburg, ID?
The median home value in Rexburg is $395,100. The home-value-to-income ratio is 7.8x.
How educated is Rexburg, Idaho?
42.0% of adults (25+) in Rexburg hold a bachelor's degree or higher, and 11.3% hold a graduate or professional degree.