Willards, Maryland Demographics & Population 2026
During the 2020–2024 ACS period, Willards, Maryland had a total population of 1,280, the 310th largest town in Maryland, with a median household income of $75,333, which is 27% lower than the state average. The poverty rate is 22.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Unemployment rate of 11.0% is notably above the national average.
Willards Quick Facts
How Willards Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,273 | 1,280 | +0.5% |
| Median household income | $72,614 | $75,333 | +3.7% |
| Median home value | $196,800 | $216,100 | +9.8% |
How Willards Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 68 | National average: 61
Education
Educational Attainment (Adults 25+)
Willards Rankings in Maryland
Explore Maryland Rankings
Other Cities in Wicomico County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Salisbury | 33,285 | $58,576 | 24.3% | $227,300 |
| Fruitland | 5,801 | $64,004 | 19.9% | $227,200 |
| Delmar | 4,261 | $85,174 | 10.0% | $226,500 |
| Pittsville | 1,950 | $73,682 | 14.3% | $208,900 |
| Hebron | 1,566 | $97,841 | 23.8% | $235,300 |
| Sharptown | 874 | $85,938 | 5.6% | $192,500 |
| Mardela Springs | 493 | $64,432 | 10.1% | $247,200 |
| Nanticoke | 434 | $94,189 | 0.0% | N/A |
| Powellville | 230 | $119,531 | 5.2% | $229,300 |
| Bivalve | 175 | N/A | 25.7% | N/A |
Cities Similar to Willards
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Edmonston | 1,307 | $78,333 | $404,600 | 21.5% | 7.8% |
| St. Michaels | 1,240 | $78,265 | $565,600 | 49.7% | 5.8% |
| Rock Hall | 1,215 | $74,597 | $262,000 | 31.2% | 7.6% |
| Potomac Heights | 1,351 | $71,786 | $115,800 | 24.2% | 9.6% |
| Fairmount Heights | 1,416 | $78,516 | $396,800 | 22.8% | 24.4% |
Population Overview
Willards is a small community located in Maryland, within Wicomico County. The total population is 1,280. It ranks as the 310th most populous out of 527 Census-designated places in Maryland.
Age Demographics
The median age in Willards is 40.3 years. This is 2% higher than the state median of 39.4 years.
Economy, Income & Housing
The median household income in Willards is $75,333. This is 27% lower than the state median of $103,678. It is also 7% lower than the national median of $80,734. The poverty rate stands at 22.1%. This is 134% higher than the state poverty rate of 9.4%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 11.0%. This is 125% higher than the state rate of 4.9%. The median home value is $216,100. Housing costs are 49% lower than the state median of $419,900. With a home-value-to-income ratio of just 2.9x, Willards is one of the most affordable housing markets in the area. 76.3% of occupied housing units are owner-occupied. This homeownership rate is 13% higher than the state average of 67.6%.
Race & Ethnicity
The largest racial or ethnic group in Willards is White (non-Hispanic), making up 80.9% of the population. Hispanic or Latino residents account for 8.0%. The White (non-Hispanic) population is significantly higher than the state average (80.9% vs 46.6%). The Black or African American population (3.3%) is well below the state average of 28.9%.
Education
16.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 61% lower than the state rate of 43.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.0%.
Data Sources & Methodology
All demographic data for Willards, Maryland is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Maryland state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 527 Census-designated places in Maryland. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Willards, Maryland?
Willards, Maryland has a population of 1,280 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Willards, MD?
The median household income in Willards is $75,333, which is 7% lower than the national median of $80,734.
What is the poverty rate in Willards, MD?
The poverty rate in Willards is 22.1%. This means approximately 283 residents live below the federal poverty line.
What is the racial makeup of Willards, Maryland?
Willards's population is 80.9% White, 3.3% Black, 8.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Willards, MD?
The median home value in Willards is $216,100. The home-value-to-income ratio is 2.9x.
How educated is Willards, Maryland?
16.8% of adults (25+) in Willards hold a bachelor's degree or higher, and 4.9% hold a graduate or professional degree.