Rowley, Massachusetts Demographics & Population 2026
During the 2020–2024 ACS period, Rowley, Massachusetts had a total population of 1,708, the 200th largest community in Massachusetts, with a median household income of $109,622, which is 5% higher than the state average. The poverty rate is 6.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Rowley Quick Facts
How Rowley Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,576 | 1,708 | +8.4% |
| Median household income | $106,250 | $109,622 | +3.2% |
| Median home value | $615,500 | $614,800 | -0.1% |
How Rowley Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 53 | National average: 61
Education
Educational Attainment (Adults 25+)
Rowley Rankings in Massachusetts
Explore Massachusetts Rankings
Other Cities in Essex County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Lynn | 101,709 | $75,043 | 13.8% | $510,100 |
| Lawrence | 88,736 | $60,433 | 17.6% | $415,200 |
| Haverhill | 67,698 | $88,326 | 11.3% | $453,900 |
| Peabody | 54,695 | $96,657 | 7.6% | $596,200 |
| Salem | 44,795 | $85,153 | 12.1% | $542,800 |
| Beverly | 42,665 | $106,044 | 9.4% | $650,300 |
| Gloucester | 30,075 | $83,883 | 9.6% | $600,600 |
| Saugus | 28,773 | $101,539 | 6.0% | $603,400 |
| Danvers | 28,098 | $125,395 | 4.8% | $644,200 |
| Marblehead | 20,413 | $182,132 | 4.4% | $943,900 |
Cities Similar to Rowley
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| White Island Shores | 1,620 | $106,667 | $407,900 | 27.5% | 2.4% |
| Bourne | 1,806 | $97,847 | $735,500 | 58.5% | 12.3% |
| South Deerfield | 1,882 | $103,056 | $452,900 | 35.6% | 5.3% |
| Teaticket | 1,759 | $84,837 | $535,800 | 42.8% | 6.5% |
| Hanson | 1,927 | $119,211 | $513,000 | 35.1% | 3.2% |
Population Overview
Rowley is a small community located in Massachusetts, within Essex County. The total population is 1,708. It ranks as the 200th most populous out of 248 Census-designated places in Massachusetts.
Age Demographics
The median age in Rowley is 46.3 years. This is 16% higher than the state median of 40.0 years. 12.4% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Rowley is $109,622. This is 5% higher than the state median of $103,960. It is also 36% higher than the national median of $80,734. The poverty rate stands at 6.2%. This is 39% lower than the state poverty rate of 10.0%. The survey records no unemployed residents in Rowley, which reflects the size of the sample rather than a labor market without joblessness. The median home value is $614,800. Housing costs are 9% higher than the state median of $562,100. The home-value-to-income ratio is 5.6x. 78.6% of occupied housing units are owner-occupied. This homeownership rate is 26% higher than the state average of 62.5%.
Race & Ethnicity
Rowley has a predominantly White (non-Hispanic) population, comprising 85.4% of all residents.
Education
57.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 21% higher than the state rate of 47.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. No surveyed resident aged 25 or older reported leaving school before earning a high school diploma, though a rate of exactly 100% reflects the limits of a small sample. Notably, 34.8% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Rowley, Massachusetts is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Massachusetts state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 248 Census-designated places in Massachusetts. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rowley, Massachusetts?
Rowley, Massachusetts has a population of 1,708 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rowley, MA?
The median household income in Rowley is $109,622, which is 36% higher than the national median of $80,734.
What is the poverty rate in Rowley, MA?
The poverty rate in Rowley is 6.2%. This means approximately 105 residents live below the federal poverty line.
What is the racial makeup of Rowley, Massachusetts?
Rowley's population is 85.4% White, 0.0% Black, 0.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Rowley, MA?
The median home value in Rowley is $614,800. The home-value-to-income ratio is 5.6x.
How educated is Rowley, Massachusetts?
57.3% of adults (25+) in Rowley hold a bachelor's degree or higher, and 34.8% hold a graduate or professional degree.