Skip to main content

New Era, Michigan Demographics & Population 2026

During the 2020–2024 ACS period, New Era, Michigan had a total population of 433, the 570th largest village in Michigan, with a median household income of $77,125, which is 6% higher than the state average. The poverty rate is 7.6%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

New Era Quick Facts

Population 433
Median Household Income $77,125
Median Home Value $180,800
Poverty Rate 7.6%
Unemployment Rate 2.9%
Median Age 52.6 years
Homeownership Rate 96.2%
Affordability Ratio 2.3x
Bachelor's Degree or Higher 35.0%
High School Graduation Rate 93.7%
Diversity Index 24/100
Population 433 570th of 745
Median Income $77,125 top 30%
Poverty Rate 7.6% 39% lower than national
Median Home Value $180,800 average

How New Era Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population453433-4.4%
Median household income$81,500$77,125-5.4%
Median home value$172,200$180,800+5.0%

How New Era Compares

Economy & Housing

Household Income Distribution

Under $25K 7.6%
$25K-$50K 21.9%
$50K-$100K 32.8%
$100K+ 37.7%
Detailed income brackets
Under $10K
1.6%
$10K-$15K
3.8%
$15K-$20K
0.5%
$20K-$25K
1.6%
$25K-$30K
8.7%
$30K-$35K
3.3%
$35K-$40K
4.9%
$40K-$45K
1.6%
$45K-$50K
3.3%
$50K-$60K
4.9%
$60K-$75K
10.9%
$75K-$100K
16.9%
$100K-$125K
14.2%
$125K-$150K
15.8%
$150K-$200K
7.1%
$200K+
0.5%

Employment

2.9% Unemployment Rate State: 5.7%|National: 5.2%
65.3% Labor Force Participation

Housing Overview

Owner 96.2%
Renter 3.8%
Affordability Index Very Affordable
2.3x home value to income ratio
Median gross rent $900/mo 14.0% of median household income annually

People & Demographics

Diversity Index

24out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 45 | National average: 61

Education

New Era Rankings in Michigan

#570 Population of 745
#172 Median Income of 732
#167 Education of 745
#300 Home Value of 730

Other Cities in Oceana County

CityPopulationMedian IncomePovertyHome Value
Shelby 2,577 $49,855 20.0% $155,600
Hart 1,924 $50,956 21.3% $140,900
Pentwater 872 $80,750 10.3% $344,300
Rothbury 356 $49,063 14.6% $131,500
Mears 204 $44,583 17.2% $131,300
Walkerville 202 $33,750 25.7% $53,100

Cities Similar to New Era

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Pewamo439$72,500$189,40018.2%6.6%
Clarksville417$75,625$173,00018.9%9.3%
Dodgeville409N/A$217,30015.9%12.3%
Lost Lake Woods458$71,806$173,30045.8%5.7%
Mecosta464$73,516$96,20010.6%18.5%

A note before these figures: with a population of 433, New Era's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

New Era is a small community located in Michigan, within Oceana County. The total population is 433. It ranks as the 570th most populous out of 745 Census-designated places in Michigan.

Age Demographics

The median age in New Era is 52.6 years. This is 31% higher than the state median of 40.2 years. Only 14.8% of residents are under 18, indicating fewer families with children.

Economy, Income & Housing

The median household income in New Era is $77,125. This is 6% higher than the state median of $72,875. It is also 4% lower than the national median of $80,734. The poverty rate stands at 7.6%. This is 42% lower than the state poverty rate of 13.2%. The unemployment rate is 2.9%. This is 50% lower than the state rate of 5.7%. The median home value is $180,800. Housing costs are 22% lower than the state median of $231,600. With a home-value-to-income ratio of just 2.3x, New Era is one of the most affordable housing markets in the area. 96.2% of occupied housing units are owner-occupied. This homeownership rate is 31% higher than the state average of 73.2%.

Race & Ethnicity

New Era has a predominantly White (non-Hispanic) population, comprising 86.8% of all residents. Hispanic or Latino residents account for 8.6%. The Asian population (0.7%) is well below the state average of 3.4%.

Education

35.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 8% higher than the state rate of 32.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.7%.

Data Sources & Methodology

All demographic data for New Era, Michigan is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Michigan state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 745 Census-designated places in Michigan. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all Michigan city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of New Era, Michigan?

New Era, Michigan has a population of 433 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in New Era, MI?

The median household income in New Era is $77,125, which is 4% lower than the national median of $80,734.

What is the poverty rate in New Era, MI?

The poverty rate in New Era is 7.6%. This means approximately 33 residents live below the federal poverty line.

What is the racial makeup of New Era, Michigan?

New Era's population is 86.8% White, 0.0% Black, 8.6% Hispanic/Latino, and 0.7% Asian.

What is the median home value in New Era, MI?

The median home value in New Era is $180,800. The home-value-to-income ratio is 2.3x.

How educated is New Era, Michigan?

35.0% of adults (25+) in New Era hold a bachelor's degree or higher, and 12.7% hold a graduate or professional degree.