Skip to main content

Oceana County, Michigan Demographics 2026

Oceana County, Michigan has a population of 26,915, the 51st most populous county in Michigan. The median household income is $62,417 and the median home value is $190,100. The poverty rate is 13.6%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Oceana County Quick Facts

Population 26,915
Median Household Income $62,417
Median Home Value $190,100
Poverty Rate 13.6%
Unemployment Rate 6.5%
Median Age 44.2 years
Homeownership Rate 84.5%
Affordability Ratio 3.0x
Bachelor's Degree+ 21.5%
High School Graduation 90.3%
Cities/Places 7
Population 26,915 51st of 83
Median Income $62,417 14% lower than state
Poverty Rate 13.6%
Unemployment 6.5%

How Oceana County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population26,78826,915+0.5%
Median household income$63,624$62,417-1.9%
Median home value$167,600$190,100+13.4%

Economy & Housing

Household Income Distribution

Under $25K 15.8%
$25K-$50K 23.7%
$50K-$100K 33.8%
$100K+ 26.7%
Detailed income brackets
Under $10K
3.7%
$10K-$15K
4.1%
$15K-$20K
3.6%
$20K-$25K
4.3%
$25K-$30K
4.4%
$30K-$35K
5.1%
$35K-$40K
5.1%
$40K-$45K
4.2%
$45K-$50K
4.9%
$50K-$60K
8.4%
$60K-$75K
10.2%
$75K-$100K
15.2%
$100K-$125K
10.0%
$125K-$150K
6.5%
$150K-$200K
5.1%
$200K+
5.2%

Employment

6.5% Unemployment Rate State: 5.7%|National: 5.2%
55.9% Labor Force Participation

Housing Overview

Owner 84.5%
Renter 15.5%
Affordability Index Affordable
3.0x home value to income ratio
Median gross rent $759/mo 14.6% of median household income annually

People & Demographics

Diversity Index

34out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 45 | National average: 61

Education

Cities & Places in Oceana County

CityPopulationMedian IncomePovertyHome Value
Shelby2,577$49,85520.0%$155,600
Hart1,924$50,95621.3%$140,900
Pentwater872$80,75010.3%$344,300
New Era433$77,1257.6%$180,800
Rothbury356$49,06314.6%$131,500
Mears204$44,58317.2%$131,300
Walkerville202$33,75025.7%$53,100

Population Overview

Oceana County is located in Michigan with a total population of 26,915. It is the 51st most populous county out of 83 in Michigan. The county encompasses 7 Census-designated places.

Age Demographics

The median age in Oceana County is 44.2 years. This is 10% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Oceana County is $62,417. This is 14% lower than the state median of $72,875. It is also 23% lower than the national median of $80,734. The poverty rate stands at 13.6%. This is 3% higher than the state poverty rate of 13.2%. The unemployment rate is 6.5%. This is 14% higher than the state rate of 5.7%. The median home value is $190,100. Housing costs are 18% lower than the state median of $231,600. The home-value-to-income ratio is 3.0x. 84.5% of occupied housing units are owner-occupied. This homeownership rate is 15% higher than the state average of 73.2%.

Race & Ethnicity

The largest racial or ethnic group in Oceana County is White (non-Hispanic), making up 79.5% of the population. Hispanic or Latino residents account for 15.5%. The Black or African American population (1.0%) is well below the state average of 13.1%. The Hispanic or Latino population is significantly higher than the state average (15.5% vs 5.9%). The Asian population (0.1%) is well below the state average of 3.4%.

Education

21.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 34% lower than the state rate of 32.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.3%.

Data Sources & Methodology

All figures for Oceana County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Michigan and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Oceana County, Michigan?

Oceana County has a population of 26,915, making it the 51st most populous county in Michigan.

What is the median income in Oceana County?

The median household income in Oceana County is $62,417 with a poverty rate of 13.6%.

How many cities are in Oceana County, Michigan?

Oceana County contains 7 Census-designated places.