Novi, Michigan Demographics & Population 2026
During the 2020–2024 ACS period, Novi, Michigan had a total population of 66,717, the 17th largest city in Michigan, with a median household income of $110,723, which is 52% higher than the state average. The poverty rate is 5.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 52% above the state average — one of the wealthiest communities in Michigan.
- 64.1% of adults hold a bachelor's degree or higher — top 10% in Michigan.
Novi Quick Facts
How Novi Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 66,224 | 66,717 | +0.7% |
| Median household income | $110,938 | $110,723 | -0.2% |
| Median home value | $399,100 | $421,900 | +5.7% |
How Novi Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 45 | National average: 61
Education
Educational Attainment (Adults 25+)
Novi Rankings in Michigan
Explore Michigan Rankings
Other Cities in Oakland County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Troy | 87,898 | $120,045 | 5.4% | $420,300 |
| Farmington Hills | 83,515 | $104,836 | 7.6% | $354,500 |
| Rochester Hills | 77,089 | $120,694 | 5.2% | $409,800 |
| Southfield | 76,236 | $68,166 | 10.3% | $236,200 |
| Pontiac | 62,104 | $44,329 | 24.4% | $121,700 |
| Royal Oak | 57,950 | $101,109 | 6.2% | $328,700 |
| Oak Park | 29,318 | $71,510 | 12.0% | $212,300 |
| Madison Heights | 28,419 | $69,503 | 10.8% | $199,100 |
| Auburn Hills | 25,105 | $84,375 | 11.1% | $245,000 |
| Birmingham | 21,763 | $153,510 | 5.1% | $698,300 |
Cities Similar to Novi
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Royal Oak | 57,950 | $101,109 | $328,700 | 64.1% | 6.2% |
| Rochester Hills | 77,089 | $120,694 | $409,800 | 61.4% | 5.2% |
| Farmington Hills | 83,515 | $104,836 | $354,500 | 57.6% | 7.6% |
| Troy | 87,898 | $120,045 | $420,300 | 64.8% | 5.4% |
| St. Clair Shores | 58,140 | $73,500 | $210,700 | 29.7% | 8.4% |
Population Overview
Novi is a mid-sized community located in Michigan, within Oakland County. The total population is 66,717. It ranks as the 17th most populous out of 745 Census-designated places in Michigan.
Age Demographics
The median age in Novi is 40.0 years. This is about the same as the state median of 40.2 years.
Economy, Income & Housing
The median household income in Novi is $110,723. This is 52% higher than the state median of $72,875. It is also 37% higher than the national median of $80,734. The poverty rate stands at 5.4%. This is 59% lower than the state poverty rate of 13.2%. The unemployment rate is 4.3%. This is 25% lower than the state rate of 5.7%. The median home value is $421,900. Housing costs are 82% higher than the state median of $231,600. The home-value-to-income ratio is 3.8x. 66.3% of occupied housing units are owner-occupied. This homeownership rate is 9% lower than the state average of 73.2%.
Race & Ethnicity
The largest racial or ethnic group in Novi is White (non-Hispanic), making up 55.2% of the population. Asian residents account for 28.1%. The Asian population is significantly higher than the state average (28.1% vs 3.4%).
Education
64.1% of residents aged 25 and older hold a bachelor's degree or higher. This places Novi in the top 10% of all cities in the state for educational attainment. This is 98% higher than the state rate of 32.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.6%. Notably, 30.5% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Novi, Michigan is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Michigan state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 745 Census-designated places in Michigan. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
Free data download: Get all Michigan city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of Novi, Michigan?
Novi, Michigan has a population of 66,717 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Novi, MI?
The median household income in Novi is $110,723, which is 37% higher than the national median of $80,734.
What is the poverty rate in Novi, MI?
The poverty rate in Novi is 5.4%. This means approximately 3,590 residents live below the federal poverty line.
What is the racial makeup of Novi, Michigan?
Novi's population is 55.2% White, 7.3% Black, 4.5% Hispanic/Latino, and 28.1% Asian.
What is the median home value in Novi, MI?
The median home value in Novi is $421,900. The home-value-to-income ratio is 3.8x.
How educated is Novi, Michigan?
64.1% of adults (25+) in Novi hold a bachelor's degree or higher, and 30.5% hold a graduate or professional degree.