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Owatonna, Minnesota Demographics & Population 2026

During the 2020–2024 ACS period, Owatonna, Minnesota had a total population of 26,498, the 40th largest city in Minnesota, with a median household income of $80,750, which is 9% lower than the state average. The poverty rate is 9.2%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Owatonna Quick Facts

Population 26,498
Median Household Income $80,750
Median Home Value $245,200
Poverty Rate 9.2%
Unemployment Rate 3.6%
Median Age 40.4 years
Homeownership Rate 75.6%
Affordability Ratio 3.0x
Bachelor's Degree or Higher 29.3%
High School Graduation Rate 94.3%
Diversity Index 32/100
Population 26,498 40th of 914
Median Income $80,750 above average
Poverty Rate 9.2% 26% lower than national
Median Home Value $245,200 above average

How Owatonna Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population26,46226,498+0.1%
Median household income$81,276$80,750-0.6%
Median home value$234,600$245,200+4.5%

How Owatonna Compares

Economy & Housing

Household Income Distribution

Under $25K 11.8%
$25K-$50K 21.0%
$50K-$100K 26.5%
$100K+ 40.6%
Detailed income brackets
Under $10K
3.2%
$10K-$15K
3.5%
$15K-$20K
2.0%
$20K-$25K
3.1%
$25K-$30K
4.3%
$30K-$35K
4.0%
$35K-$40K
5.1%
$40K-$45K
5.9%
$45K-$50K
1.8%
$50K-$60K
6.4%
$60K-$75K
6.9%
$75K-$100K
13.3%
$100K-$125K
12.4%
$125K-$150K
10.5%
$150K-$200K
10.6%
$200K+
7.1%

Employment

3.6% Unemployment Rate State: 4.1%|National: 5.2%
64.6% Labor Force Participation

Housing Overview

Owner 75.6%
Renter 24.4%
Affordability Index Affordable
3.0x home value to income ratio
Median gross rent $1,067/mo 15.9% of median household income annually

People & Demographics

Diversity Index

32out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 41 | National average: 61

Education

Owatonna Rankings in Minnesota

#40 Population of 914
#305 Median Income of 887
#248 Education of 914
#269 Home Value of 870

Other Cities in Steele County

CityPopulationMedian IncomePovertyHome Value
Blooming Prairie 1,843 $63,656 7.5% $161,300
Medford 1,257 $108,250 4.9% $249,600
Ellendale 754 $89,375 2.7% $155,200

Cities Similar to Owatonna

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Austin26,358$68,057$163,90023.6%12.5%
White Bear Lake23,908$83,554$331,80041.7%7.0%
Oakdale28,585$93,772$318,10035.6%5.7%
Fridley30,241$77,680$302,90030.0%11.9%
Shoreview26,714$108,370$383,70061.2%5.6%

Population Overview

Owatonna is a mid-sized community located in Minnesota, within Steele County. The total population is 26,498. It ranks as the 40th most populous out of 914 Census-designated places in Minnesota.

Age Demographics

The median age in Owatonna is 40.4 years. This is 4% higher than the state median of 38.8 years.

Economy, Income & Housing

The median household income in Owatonna is $80,750. This is 9% lower than the state median of $89,062. It is also about the same as the national median of $80,734. The poverty rate stands at 9.2%. This is about the same as the state poverty rate of 9.3%. The unemployment rate is 3.6%. This is 11% lower than the state rate of 4.1%. The median home value is $245,200. Housing costs are 26% lower than the state median of $329,300. The home-value-to-income ratio is 3.0x. 75.6% of occupied housing units are owner-occupied. This homeownership rate is 5% higher than the state average of 72.2%.

Race & Ethnicity

The largest racial or ethnic group in Owatonna is White (non-Hispanic), making up 82.1% of the population. Hispanic or Latino residents account for 8.6%. The Asian population (0.7%) is well below the state average of 5.1%.

Education

29.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 26% lower than the state rate of 39.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.3%.

Data Sources & Methodology

All demographic data for Owatonna, Minnesota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Minnesota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 914 Census-designated places in Minnesota. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Owatonna, Minnesota?

Owatonna, Minnesota has a population of 26,498 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Owatonna, MN?

The median household income in Owatonna is $80,750, which is about the same as the national median of $80,734.

What is the poverty rate in Owatonna, MN?

The poverty rate in Owatonna is 9.2%. This means approximately 2,410 residents live below the federal poverty line.

What is the racial makeup of Owatonna, Minnesota?

Owatonna's population is 82.1% White, 4.5% Black, 8.6% Hispanic/Latino, and 0.7% Asian.

What is the median home value in Owatonna, MN?

The median home value in Owatonna is $245,200. The home-value-to-income ratio is 3.0x.

How educated is Owatonna, Minnesota?

29.3% of adults (25+) in Owatonna hold a bachelor's degree or higher, and 9.1% hold a graduate or professional degree.