Branson, Missouri Demographics & Population 2026
During the 2020–2024 ACS period, Branson, Missouri had a total population of 12,817, the 71st largest city in Missouri, with a median household income of $51,978, which is 26% lower than the state average. The poverty rate is 20.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Branson Quick Facts
How Branson Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 12,760 | 12,817 | +0.4% |
| Median household income | $54,961 | $51,978 | -5.4% |
| Median home value | $237,900 | $251,000 | +5.5% |
How Branson Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 40 | National average: 61
Education
Educational Attainment (Adults 25+)
Branson Rankings in Missouri
Explore Missouri Rankings
Other Cities in Taney County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Hollister | 4,643 | $53,507 | 10.2% | $163,600 |
| Forsyth | 2,766 | $45,824 | 11.7% | $192,600 |
| Merriam Woods | 2,047 | $52,250 | 25.2% | $116,400 |
| Kissee Mills | 1,081 | $67,460 | 7.2% | $163,300 |
| Rockaway Beach | 760 | $63,646 | 13.0% | $181,000 |
| Bull Creek | 421 | $29,700 | 29.9% | N/A |
| Taneyville | 206 | $45,625 | 23.3% | $106,300 |
| Kirbyville | 101 | $41,875 | 32.0% | $258,300 |
Cities Similar to Branson
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| St. Ann | 12,811 | $52,323 | $126,600 | 20.4% | 13.0% |
| Fulton | 12,617 | $51,429 | $155,900 | 21.7% | 14.0% |
| Neosho | 13,224 | $57,891 | $163,400 | 21.7% | 15.2% |
| Marshall | 13,739 | $54,437 | $147,900 | 25.4% | 17.1% |
| West Plains | 12,441 | $44,002 | $169,900 | 17.1% | 28.1% |
Population Overview
Branson is a small city located in Missouri, within Taney County. The total population is 12,817. It ranks as the 71st most populous out of 1,062 Census-designated places in Missouri.
Age Demographics
The median age in Branson is 39.3 years. This is about the same as the state median of 39.0 years. 12.2% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Branson is $51,978. This is 26% lower than the state median of $70,702. It is also 36% lower than the national median of $80,734. The poverty rate stands at 20.2%. This is 61% higher than the state poverty rate of 12.6%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 5.8%. This is 43% higher than the state rate of 4.0%. The median home value is $251,000. Housing costs are 9% higher than the state median of $230,300. The home-value-to-income ratio is 4.8x. 48.3% of occupied housing units are owner-occupied. This homeownership rate is 29% lower than the state average of 68.1%.
Race & Ethnicity
The largest racial or ethnic group in Branson is White (non-Hispanic), making up 80.1% of the population. Hispanic or Latino residents account for 6.8%. The Black or African American population (5.4%) is well below the state average of 10.9%.
Education
27.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 15% lower than the state rate of 32.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.0%.
Data Sources & Methodology
All demographic data for Branson, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Branson, Missouri?
Branson, Missouri has a population of 12,817 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Branson, MO?
The median household income in Branson is $51,978, which is 36% lower than the national median of $80,734.
What is the poverty rate in Branson, MO?
The poverty rate in Branson is 20.2%. This means approximately 2,566 residents live below the federal poverty line.
What is the racial makeup of Branson, Missouri?
Branson's population is 80.1% White, 5.4% Black, 6.8% Hispanic/Latino, and 2.9% Asian.
What is the median home value in Branson, MO?
The median home value in Branson is $251,000. The home-value-to-income ratio is 4.8x.
How educated is Branson, Missouri?
27.7% of adults (25+) in Branson hold a bachelor's degree or higher, and 10.4% hold a graduate or professional degree.