Hollister, Missouri Demographics & Population 2026
During the 2020–2024 ACS period, Hollister, Missouri had a total population of 4,643, the 159th largest city in Missouri, with a median household income of $53,507, which is 24% lower than the state average. The poverty rate is 10.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 2.4%.
Hollister Quick Facts
How Hollister Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 4,608 | 4,643 | +0.8% |
| Median household income | $57,778 | $53,507 | -7.4% |
| Median home value | $154,900 | $163,600 | +5.6% |
How Hollister Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 40 | National average: 61
Education
Educational Attainment (Adults 25+)
Hollister Rankings in Missouri
Explore Missouri Rankings
Other Cities in Taney County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Branson | 12,817 | $51,978 | 20.2% | $251,000 |
| Forsyth | 2,766 | $45,824 | 11.7% | $192,600 |
| Merriam Woods | 2,047 | $52,250 | 25.2% | $116,400 |
| Kissee Mills | 1,081 | $67,460 | 7.2% | $163,300 |
| Rockaway Beach | 760 | $63,646 | 13.0% | $181,000 |
| Bull Creek | 421 | $29,700 | 29.9% | N/A |
| Taneyville | 206 | $45,625 | 23.3% | $106,300 |
| Kirbyville | 101 | $41,875 | 32.0% | $258,300 |
Cities Similar to Hollister
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Mount Vernon | 4,563 | $53,255 | $186,800 | 19.7% | 13.8% |
| Lexington | 4,606 | $56,905 | $161,300 | 19.1% | 17.0% |
| Fredericktown | 4,507 | $49,375 | $136,100 | 21.4% | 16.9% |
| Osage Beach | 4,905 | $55,994 | $355,200 | 25.6% | 12.8% |
| Riverside | 4,276 | $52,006 | $411,300 | 37.3% | 17.3% |
Population Overview
Hollister is a small community located in Missouri, within Taney County. The total population is 4,643. It ranks as the 159th most populous out of 1,062 Census-designated places in Missouri.
Age Demographics
The median age in Hollister is 36.4 years. This is 7% lower than the state median of 39.0 years. 11.0% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Hollister is $53,507. This is 24% lower than the state median of $70,702. It is also 34% lower than the national median of $80,734. The poverty rate stands at 10.2%. This is 19% lower than the state poverty rate of 12.6%. The unemployment rate is 2.4%. This is 40% lower than the state rate of 4.0%. The median home value is $163,600. Housing costs are 29% lower than the state median of $230,300. The home-value-to-income ratio is 3.1x. 66.5% of occupied housing units are owner-occupied. This homeownership rate is 2% lower than the state average of 68.1%.
Race & Ethnicity
The largest racial or ethnic group in Hollister is White (non-Hispanic), making up 83.8% of the population. Hispanic or Latino residents account for 14.2%. The Black or African American population (0.1%) is well below the state average of 10.9%. The Hispanic or Latino population is significantly higher than the state average (14.2% vs 5.2%).
Education
17.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 47% lower than the state rate of 32.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.7%.
Data Sources & Methodology
All demographic data for Hollister, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
Free data download: Get all Missouri city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of Hollister, Missouri?
Hollister, Missouri has a population of 4,643 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Hollister, MO?
The median household income in Hollister is $53,507, which is 34% lower than the national median of $80,734.
What is the poverty rate in Hollister, MO?
The poverty rate in Hollister is 10.2%. This means approximately 463 residents live below the federal poverty line.
What is the racial makeup of Hollister, Missouri?
Hollister's population is 83.8% White, 0.1% Black, 14.2% Hispanic/Latino, and 1.2% Asian.
What is the median home value in Hollister, MO?
The median home value in Hollister is $163,600. The home-value-to-income ratio is 3.1x.
How educated is Hollister, Missouri?
17.1% of adults (25+) in Hollister hold a bachelor's degree or higher, and 1.9% hold a graduate or professional degree.