Marshall, Missouri Demographics & Population 2026
During the 2020–2024 ACS period, Marshall, Missouri had a total population of 13,739, the 63rd largest city in Missouri, with a median household income of $54,437, which is 23% lower than the state average. The poverty rate is 17.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Marshall Quick Facts
How Marshall Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 13,699 | 13,739 | +0.3% |
| Median household income | $54,815 | $54,437 | -0.7% |
| Median home value | $145,900 | $147,900 | +1.4% |
How Marshall Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 40 | National average: 61
Education
Educational Attainment (Adults 25+)
Marshall Rankings in Missouri
Explore Missouri Rankings
Other Cities in Saline County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Slater | 2,066 | $39,479 | 34.0% | $85,300 |
| Sweet Springs | 1,268 | $46,780 | 14.9% | $107,900 |
| Gilliam | 324 | $39,728 | 39.8% | $85,800 |
| Malta Bend | 211 | $46,875 | 8.6% | $91,000 |
| Nelson | 124 | N/A | 43.1% | $25,400 |
| Miami | 71 | $46,250 | 8.5% | $156,900 |
| Arrow Rock | 65 | $35,469 | 3.1% | $278,800 |
| Mount Leonard | 52 | N/A | 73.1% | $37,500 |
| Grand Pass | 48 | $21,406 | 64.6% | $63,000 |
Cities Similar to Marshall
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Neosho | 13,224 | $57,891 | $163,400 | 21.7% | 15.2% |
| St. Ann | 12,811 | $52,323 | $126,600 | 20.4% | 13.0% |
| Branson | 12,817 | $51,978 | $251,000 | 27.7% | 20.2% |
| Fulton | 12,617 | $51,429 | $155,900 | 21.7% | 14.0% |
| Moberly | 13,526 | $44,145 | $153,100 | 16.3% | 18.4% |
Population Overview
Marshall is a small city located in Missouri, within Saline County. The total population is 13,739. It ranks as the 63rd most populous out of 1,062 Census-designated places in Missouri.
Age Demographics
The median age in Marshall is 30.9 years. This is 21% lower than the state median of 39.0 years.
Economy, Income & Housing
The median household income in Marshall is $54,437. This is 23% lower than the state median of $70,702. It is also 33% lower than the national median of $80,734. The poverty rate stands at 17.1%. This is 36% higher than the state poverty rate of 12.6%. The unemployment rate is 4.1%. The median home value is $147,900. Housing costs are 36% lower than the state median of $230,300. With a home-value-to-income ratio of just 2.7x, Marshall is one of the most affordable housing markets in the area. 65.3% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 68.1%.
Race & Ethnicity
The largest racial or ethnic group in Marshall is White (non-Hispanic), making up 66.9% of the population. Hispanic or Latino residents account for 19.2%. The Black or African American population (4.7%) is well below the state average of 10.9%. The Hispanic or Latino population is significantly higher than the state average (19.2% vs 5.2%). The Asian population (0.6%) is well below the state average of 2.1%.
Education
25.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 22% lower than the state rate of 32.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 84.9%.
Data Sources & Methodology
All demographic data for Marshall, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Marshall, Missouri?
Marshall, Missouri has a population of 13,739 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Marshall, MO?
The median household income in Marshall is $54,437, which is 33% lower than the national median of $80,734.
What is the poverty rate in Marshall, MO?
The poverty rate in Marshall is 17.1%. This means approximately 2,130 residents live below the federal poverty line.
What is the racial makeup of Marshall, Missouri?
Marshall's population is 66.9% White, 4.7% Black, 19.2% Hispanic/Latino, and 0.6% Asian.
What is the median home value in Marshall, MO?
The median home value in Marshall is $147,900. The home-value-to-income ratio is 2.7x.
How educated is Marshall, Missouri?
25.4% of adults (25+) in Marshall hold a bachelor's degree or higher, and 9.2% hold a graduate or professional degree.