Willard, Missouri Demographics & Population 2026
During the 2020–2024 ACS period, Willard, Missouri had a total population of 6,488, the 120th largest city in Missouri, with a median household income of $84,600, which is 20% higher than the state average. The poverty rate is 9.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 2.4%.
Willard Quick Facts
How Willard Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 6,418 | 6,488 | +1.1% |
| Median household income | $87,204 | $84,600 | -3.0% |
| Median home value | $204,300 | $212,900 | +4.2% |
How Willard Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 40 | National average: 61
Education
Educational Attainment (Adults 25+)
Willard Rankings in Missouri
Explore Missouri Rankings
Other Cities in Greene County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Springfield | 169,954 | $49,311 | 18.4% | $177,700 |
| Republic | 19,829 | $65,729 | 17.7% | $211,500 |
| Battlefield | 6,165 | $94,542 | 4.3% | $255,600 |
| Rogersville | 4,908 | $70,485 | 10.9% | $217,900 |
| Strafford | 2,672 | $64,750 | 14.4% | $169,400 |
| Fair Grove | 1,717 | $74,514 | 5.0% | $214,300 |
| Ash Grove | 1,333 | $58,250 | 11.0% | $141,800 |
| Walnut Grove | 528 | $55,500 | 9.7% | $139,000 |
Cities Similar to Willard
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Shrewsbury | 6,316 | $80,757 | $269,800 | 54.0% | 10.0% |
| Black Jack | 6,589 | $78,331 | $193,000 | 32.2% | 5.0% |
| Battlefield | 6,165 | $94,542 | $255,600 | 43.7% | 4.3% |
| Peculiar | 5,958 | $94,519 | $283,900 | 25.0% | 4.9% |
| Valley Park | 6,795 | $67,898 | $251,000 | 43.9% | 9.8% |
Population Overview
Willard is a small city located in Missouri, within Greene County. The total population is 6,488. It ranks as the 120th most populous out of 1,062 Census-designated places in Missouri.
Age Demographics
The median age in Willard is 32.2 years. This is 17% lower than the state median of 39.0 years. With 32.8% of the population under 18, Willard has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in Willard is $84,600. This is 20% higher than the state median of $70,702. It is also 5% higher than the national median of $80,734. The poverty rate stands at 9.7%. This is 23% lower than the state poverty rate of 12.6%. The unemployment rate is 2.4%. This is 42% lower than the state rate of 4.0%. The median home value is $212,900. Housing costs are 8% lower than the state median of $230,300. With a home-value-to-income ratio of just 2.5x, Willard is one of the most affordable housing markets in the area. 70.2% of occupied housing units are owner-occupied. This homeownership rate is 3% higher than the state average of 68.1%.
Race & Ethnicity
Willard has a predominantly White (non-Hispanic) population, comprising 91.2% of all residents. Hispanic or Latino residents account for 3.6%. The Black or African American population (0.1%) is well below the state average of 10.9%. The Asian population (0.3%) is well below the state average of 2.1%.
Education
33.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 2% higher than the state rate of 32.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.1%.
Data Sources & Methodology
All demographic data for Willard, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Willard, Missouri?
Willard, Missouri has a population of 6,488 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Willard, MO?
The median household income in Willard is $84,600, which is 5% higher than the national median of $80,734.
What is the poverty rate in Willard, MO?
The poverty rate in Willard is 9.7%. This means approximately 625 residents live below the federal poverty line.
What is the racial makeup of Willard, Missouri?
Willard's population is 91.2% White, 0.1% Black, 3.6% Hispanic/Latino, and 0.3% Asian.
What is the median home value in Willard, MO?
The median home value in Willard is $212,900. The home-value-to-income ratio is 2.5x.
How educated is Willard, Missouri?
33.1% of adults (25+) in Willard hold a bachelor's degree or higher, and 11.6% hold a graduate or professional degree.