Totowa, New Jersey Demographics & Population 2026
During the 2020–2024 ACS period, Totowa, New Jersey had a total population of 10,959, the 137th largest borough in New Jersey, with a median household income of $113,563, which is 10% higher than the state average. The poverty rate is 4.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- An exceptionally low poverty rate of 4.1% — among the lowest in New Jersey.
Totowa Quick Facts
How Totowa Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 10,919 | 10,959 | +0.4% |
| Median household income | $114,177 | $113,563 | -0.5% |
| Median home value | $507,700 | $559,300 | +10.2% |
How Totowa Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 66 | National average: 61
Education
Educational Attainment (Adults 25+)
Totowa Rankings in New Jersey
Explore New Jersey Rankings
Other Cities in Passaic County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Paterson | 158,735 | $55,997 | 21.3% | $360,100 |
| Clifton | 89,379 | $98,237 | 7.9% | $461,900 |
| Passaic | 70,002 | $55,371 | 22.9% | $429,900 |
| Hawthorne | 19,628 | $110,237 | 4.0% | $533,700 |
| Preakness | 18,520 | $133,205 | 3.3% | $617,700 |
| Woodland Park | 13,355 | $98,845 | 3.8% | $497,600 |
| Ringwood | 11,657 | $152,414 | 2.5% | $449,800 |
| Wanaque | 11,206 | $113,175 | 5.9% | $400,700 |
| Pompton Lakes | 11,047 | $124,454 | 8.5% | $442,400 |
| Oak Ridge | 10,954 | $121,875 | 5.8% | $436,100 |
Cities Similar to Totowa
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| East Franklin | 11,070 | $115,458 | $385,900 | 28.0% | 5.9% |
| Pompton Plains | 10,971 | $117,959 | $539,000 | 54.3% | 5.6% |
| Wanaque | 11,206 | $113,175 | $400,700 | 42.0% | 5.9% |
| Budd Lake | 10,650 | $114,154 | $456,100 | 45.3% | 4.6% |
| Oak Ridge | 10,954 | $121,875 | $436,100 | 42.8% | 5.8% |
Population Overview
Totowa is a small city located in New Jersey, within Passaic County. The total population is 10,959. It ranks as the 137th most populous out of 700 Census-designated places in New Jersey.
Age Demographics
The median age in Totowa is 42.0 years. This is 5% higher than the state median of 40.1 years.
Economy, Income & Housing
The median household income in Totowa is $113,563. This is 10% higher than the state median of $103,556. It is also 41% higher than the national median of $80,734. The poverty rate stands at 4.1%. This is 58% lower than the state poverty rate of 9.7%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 3.0%. This is 53% lower than the state rate of 6.3%. The median home value is $559,300. Housing costs are 23% higher than the state median of $454,400. The home-value-to-income ratio is 4.9x. 73.6% of occupied housing units are owner-occupied. This homeownership rate is 15% higher than the state average of 63.8%.
Race & Ethnicity
The largest racial or ethnic group in Totowa is White (non-Hispanic), making up 56.9% of the population. Hispanic or Latino residents account for 25.7%. The Black or African American population (5.3%) is well below the state average of 12.2%.
Education
40.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 7% lower than the state rate of 43.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.5%.
Data Sources & Methodology
All demographic data for Totowa, New Jersey is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against New Jersey state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 700 Census-designated places in New Jersey. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Totowa, New Jersey?
Totowa, New Jersey has a population of 10,959 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Totowa, NJ?
The median household income in Totowa is $113,563, which is 41% higher than the national median of $80,734.
What is the poverty rate in Totowa, NJ?
The poverty rate in Totowa is 4.1%. This means approximately 448 residents live below the federal poverty line.
What is the racial makeup of Totowa, New Jersey?
Totowa's population is 56.9% White, 5.3% Black, 25.7% Hispanic/Latino, and 7.4% Asian.
What is the median home value in Totowa, NJ?
The median home value in Totowa is $559,300. The home-value-to-income ratio is 4.9x.
How educated is Totowa, New Jersey?
40.8% of adults (25+) in Totowa hold a bachelor's degree or higher, and 14.5% hold a graduate or professional degree.