White Cliffs, New Mexico Demographics & Population 2026
During the 2020–2024 ACS period, White Cliffs, New Mexico had a total population of 581, the 221st largest community in New Mexico, with a median household income of $74,148, which is 16% higher than the state average. The poverty rate is 11.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
White Cliffs Quick Facts
How White Cliffs Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 610 | 581 | -4.8% |
| Median household income | $93,095 | $74,148 | -20.4% |
How White Cliffs Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 63 | National average: 61
Education
Educational Attainment (Adults 25+)
White Cliffs Rankings in New Mexico
Explore New Mexico Rankings
Other Cities in McKinley County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Gallup | 21,023 | $58,303 | 26.8% | $165,200 |
| Zuni Pueblo | 5,864 | $45,724 | 29.9% | $81,700 |
| Crownpoint | 2,882 | $51,011 | 31.5% | $61,100 |
| Navajo | 2,181 | $32,208 | 51.6% | N/A |
| Thoreau | 1,973 | $45,469 | 27.5% | $95,200 |
| Church Rock | 1,381 | $35,083 | 33.7% | $39,100 |
| Iyanbito | 1,233 | $52,500 | 32.2% | $49,300 |
| Gamerco | 1,176 | $48,977 | 52.0% | $99,600 |
| Black Rock | 1,125 | $46,000 | 38.9% | $101,100 |
| Prewitt | 1,027 | $19,074 | 54.4% | N/A |
Cities Similar to White Cliffs
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Torreon (Sandoval County) | 580 | N/A | N/A | 8.5% | 23.2% |
| North Light Plant | 579 | N/A | $202,700 | 0.0% | 61.8% |
| Pinedale | 575 | N/A | $39,900 | 17.8% | 57.0% |
| Tatum | 598 | N/A | $111,200 | 22.4% | 20.4% |
| Peña Blanca | 568 | $71,250 | $222,100 | 11.9% | 11.4% |
A note before these figures: with a population of 581, White Cliffs's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
White Cliffs is a small community located in New Mexico, within McKinley County. The total population is 581. It ranks as the 221st most populous out of 495 Census-designated places in New Mexico.
Age Demographics
The median age in White Cliffs is 29.3 years. This is 26% lower than the state median of 39.4 years. With 29.8% of the population under 18, White Cliffs has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in White Cliffs is $74,148. This is 16% higher than the state median of $64,059. It is also 8% lower than the national median of $80,734. The poverty rate stands at 11.9%. This is 33% lower than the state poverty rate of 17.8%. The unemployment rate is 4.3%. This is 28% lower than the state rate of 6.0%. 67.0% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 70.0%.
Race & Ethnicity
White Cliffs is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. The Hispanic or Latino population (12.2%) is well below the state average of 48.4%.
Education
20.2% of residents aged 25 and older hold a bachelor's degree or higher. This is 35% lower than the state rate of 31.0%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.6%.
Data Sources & Methodology
All demographic data for White Cliffs, New Mexico is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against New Mexico state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 495 Census-designated places in New Mexico. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of White Cliffs, New Mexico?
White Cliffs, New Mexico has a population of 581 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in White Cliffs, NM?
The median household income in White Cliffs is $74,148, which is 8% lower than the national median of $80,734.
What is the poverty rate in White Cliffs, NM?
The poverty rate in White Cliffs is 11.9%. This means approximately 69 residents live below the federal poverty line.
What is the racial makeup of White Cliffs, New Mexico?
White Cliffs's population is 0.0% White, 0.0% Black, 12.2% Hispanic/Latino, and 0.0% Asian.
What is the median home value in White Cliffs, NM?
The Census Bureau does not publish a reliable median home value estimate for White Cliffs — there are too few owner-occupied homes in the ACS sample. The national median is $332,700.
How educated is White Cliffs, New Mexico?
20.2% of adults (25+) in White Cliffs hold a bachelor's degree or higher, and 0.0% hold a graduate or professional degree.