White Rock, New Mexico Demographics & Population 2026
During the 2020–2024 ACS period, White Rock, New Mexico had a total population of 5,716, the 43rd largest community in New Mexico, with a median household income of $156,639, which is 145% higher than the state average. The poverty rate is 2.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 145% above the state average — one of the wealthiest communities in New Mexico.
- An exceptionally low poverty rate of 2.5% — among the lowest in New Mexico.
- 71.1% of adults hold a bachelor's degree or higher — top 10% in New Mexico.
- Near full employment with an unemployment rate of just 0.2%.
White Rock Quick Facts
How White Rock Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 5,568 | 5,716 | +2.7% |
| Median household income | $150,714 | $156,639 | +3.9% |
| Median home value | $460,100 | $500,700 | +8.8% |
How White Rock Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 63 | National average: 61
Education
Educational Attainment (Adults 25+)
White Rock Rankings in New Mexico
Explore New Mexico Rankings
Other Cities in Los Alamos County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Los Alamos | 13,317 | $141,018 | 4.1% | $501,800 |
Cities Similar to White Rock
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Eldorado at Santa Fe | 5,619 | $106,633 | $591,900 | 68.0% | 8.4% |
| North Hobbs | 6,034 | $82,554 | $264,400 | 12.1% | 12.8% |
| Edgewood | 6,124 | $84,761 | $306,400 | 35.0% | 8.3% |
| Los Ranchos de Albuquerque | 5,857 | $72,992 | $492,400 | 52.3% | 8.8% |
| Placitas (Sandoval County) | 4,223 | $109,750 | $562,100 | 65.5% | 3.2% |
Population Overview
White Rock is a small city located in New Mexico, within Los Alamos County. The total population is 5,716. It ranks as the 43rd most populous out of 495 Census-designated places in New Mexico.
Age Demographics
The median age in White Rock is 41.8 years. This is 6% higher than the state median of 39.4 years. 10.4% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in White Rock is $156,639. This is 145% higher than the state median of $64,059. It is also 94% higher than the national median of $80,734. The poverty rate stands at 2.5%. This is 86% lower than the state poverty rate of 17.8%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 0.2%. This is 96% lower than the state rate of 6.0%. The median home value is $500,700. Housing costs are 102% higher than the state median of $248,100. The home-value-to-income ratio is 3.2x. 97.6% of occupied housing units are owner-occupied. This homeownership rate is 39% higher than the state average of 70.0%.
Race & Ethnicity
The largest racial or ethnic group in White Rock is White (non-Hispanic), making up 72.4% of the population. Hispanic or Latino residents account for 16.9%. The White (non-Hispanic) population is significantly higher than the state average (72.4% vs 36.0%). The Black or African American population (0.3%) is well below the state average of 1.8%. The Hispanic or Latino population (16.9%) is well below the state average of 48.4%.
Education
71.1% of residents aged 25 and older hold a bachelor's degree or higher. This places White Rock in the top 10% of all cities in the state for educational attainment. This is 130% higher than the state rate of 31.0%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 99.7%. Notably, 39.6% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for White Rock, New Mexico is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against New Mexico state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 495 Census-designated places in New Mexico. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of White Rock, New Mexico?
White Rock, New Mexico has a population of 5,716 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in White Rock, NM?
The median household income in White Rock is $156,639, which is 94% higher than the national median of $80,734.
What is the poverty rate in White Rock, NM?
The poverty rate in White Rock is 2.5%. This means approximately 144 residents live below the federal poverty line.
What is the racial makeup of White Rock, New Mexico?
White Rock's population is 72.4% White, 0.3% Black, 16.9% Hispanic/Latino, and 2.2% Asian.
What is the median home value in White Rock, NM?
The median home value in White Rock is $500,700. The home-value-to-income ratio is 3.2x.
How educated is White Rock, New Mexico?
71.1% of adults (25+) in White Rock hold a bachelor's degree or higher, and 39.6% hold a graduate or professional degree.