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Broadway, North Carolina Demographics & Population 2026

During the 2020–2024 ACS period, Broadway, North Carolina had a total population of 1,657, the 371st largest town in North Carolina, with a median household income of $64,926, which is 10% lower than the state average. The poverty rate is 20.5%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Broadway Quick Facts

Population 1,657
Median Household Income $64,926
Median Home Value $254,500
Poverty Rate 20.5%
Unemployment Rate 4.1%
Median Age 41.9 years
Homeownership Rate 78.5%
Affordability Ratio 3.9x
Bachelor's Degree or Higher 24.5%
High School Graduation Rate 91.5%
Diversity Index 43/100
Population 1,657 371st of 772
Median Income $64,926 average
Poverty Rate 20.5% 65% higher than national
Median Home Value $254,500 above average

How Broadway Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population1,4291,657+16.0%
Median household income$62,679$64,926+3.6%
Median home value$236,100$254,500+7.8%

How Broadway Compares

Economy & Housing

Household Income Distribution

Under $25K 20.2%
$25K-$50K 20.9%
$50K-$100K 27.4%
$100K+ 31.4%
Detailed income brackets
Under $10K
2.5%
$10K-$15K
6.8%
$15K-$20K
3.8%
$20K-$25K
7.1%
$25K-$30K
5.9%
$30K-$35K
4.7%
$35K-$40K
4.1%
$40K-$45K
1.6%
$45K-$50K
4.7%
$50K-$60K
5.5%
$60K-$75K
8.8%
$75K-$100K
13.2%
$100K-$125K
10.8%
$125K-$150K
3.0%
$150K-$200K
7.4%
$200K+
10.3%

Employment

4.1% Unemployment Rate State: 4.7%|National: 5.2%
60.1% Labor Force Participation

Housing Overview

Owner 78.5%
Renter 21.5%
Affordability Index Affordable
3.9x home value to income ratio
Median gross rent $981/mo 18.1% of median household income annually

People & Demographics

Diversity Index

43out of 100
Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 58 | National average: 61

Education

Broadway Rankings in North Carolina

#371 Population of 772
#306 Median Income of 716
#336 Education of 772
#254 Home Value of 725

Other Cities in Harnett County

CityPopulationMedian IncomePovertyHome Value
Anderson Creek 13,927 $87,287 14.6% $282,200
Spout Springs 11,242 $92,402 4.2% $358,500
Dunn 8,559 $46,830 19.7% $193,900
Lillington 4,709 $81,760 4.9% $247,200
Erwin 4,687 $50,701 12.2% $161,100
Buies Creek 3,746 $53,933 40.7% $361,500
Coats 1,664 $37,009 21.6% $125,200
Bunnlevel 844 $74,818 0.0% $189,100
Mamers 669 $33,561 2.5% $118,500

Cities Similar to Broadway

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Pumpkin Center1,636$64,102$189,60023.5%2.9%
Millers Creek1,689$63,125$227,20013.1%18.9%
Efland1,611$65,735$234,60026.6%5.1%
Boonville1,593$68,145$165,40021.5%16.0%
Vass1,644$73,581$257,50028.8%6.7%

Population Overview

Broadway is a small community located in North Carolina, within Harnett County. The total population is 1,657. It ranks as the 371st most populous out of 772 Census-designated places in North Carolina.

Age Demographics

The median age in Broadway is 41.9 years. This is 7% higher than the state median of 39.1 years.

Economy, Income & Housing

The median household income in Broadway is $64,926. This is 10% lower than the state median of $72,388. It is also 20% lower than the national median of $80,734. The poverty rate stands at 20.5%. This is 58% higher than the state poverty rate of 13.0%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 4.1%. This is 14% lower than the state rate of 4.7%. The median home value is $254,500. Housing costs are 12% lower than the state median of $288,900. The home-value-to-income ratio is 3.9x. 78.5% of occupied housing units are owner-occupied. This homeownership rate is 18% higher than the state average of 66.6%.

Race & Ethnicity

The largest racial or ethnic group in Broadway is White (non-Hispanic), making up 73.6% of the population. Hispanic or Latino residents account for 16.2%. The Black or African American population (5.9%) is well below the state average of 20.0%. The Asian population (0.6%) is well below the state average of 3.3%.

Education

24.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 31% lower than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.5%.

Data Sources & Methodology

All demographic data for Broadway, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all North Carolina city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Broadway, North Carolina?

Broadway, North Carolina has a population of 1,657 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Broadway, NC?

The median household income in Broadway is $64,926, which is 20% lower than the national median of $80,734.

What is the poverty rate in Broadway, NC?

The poverty rate in Broadway is 20.5%. This means approximately 339 residents live below the federal poverty line.

What is the racial makeup of Broadway, North Carolina?

Broadway's population is 73.6% White, 5.9% Black, 16.2% Hispanic/Latino, and 0.6% Asian.

What is the median home value in Broadway, NC?

The median home value in Broadway is $254,500. The home-value-to-income ratio is 3.9x.

How educated is Broadway, North Carolina?

24.5% of adults (25+) in Broadway hold a bachelor's degree or higher, and 6.4% hold a graduate or professional degree.