New London, Ohio Demographics & Population 2026
During the 2020–2024 ACS period, New London, Ohio had a total population of 2,675, the 428th largest village in Ohio, with a median household income of $50,114, which is 30% lower than the state average. The poverty rate is 15.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Only 9.9% of adults have a bachelor's degree, well below the national average of 35.7%.
- Housing is very affordable with a home-value-to-income ratio of just 2.3x.
- Unemployment rate of 8.2% is notably above the national average.
New London Quick Facts
How New London Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,742 | 2,675 | -2.4% |
| Median household income | $47,935 | $50,114 | +4.5% |
| Median home value | $98,400 | $114,200 | +16.1% |
How New London Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 41 | National average: 61
Education
Educational Attainment (Adults 25+)
New London Rankings in Ohio
Explore Ohio Rankings
Other Cities in Huron County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Norwalk | 17,095 | $60,844 | 16.3% | $163,300 |
| Willard | 6,164 | $53,542 | 18.5% | $115,700 |
| Monroeville | 1,641 | $64,563 | 7.2% | $136,100 |
| Greenwich | 1,366 | $67,734 | 18.5% | $121,600 |
| Wakeman | 1,101 | $72,396 | 7.9% | $196,300 |
| Holiday Lakes | 924 | $125,952 | 0.0% | $250,000 |
| North Fairfield | 569 | $74,000 | 18.1% | $104,400 |
| Collins | 430 | $51,400 | 0.0% | $191,200 |
| New Haven (Huron County) | 382 | $68,462 | 34.0% | $74,500 |
| Celeryville | 262 | $99,904 | 5.3% | $134,600 |
Cities Similar to New London
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Sabina | 2,734 | $48,750 | $95,900 | 8.5% | 22.7% |
| Lodi | 2,783 | $51,914 | $158,600 | 5.4% | 9.3% |
| Bethel | 2,658 | $43,779 | $158,500 | 10.5% | 27.5% |
| West Lafayette | 2,857 | $49,261 | $101,900 | 14.7% | 31.7% |
| Lisbon | 2,832 | $46,667 | $110,000 | 16.3% | 25.9% |
Population Overview
New London is a small community located in Ohio, within Huron County. The total population is 2,675. It ranks as the 428th most populous out of 1,264 Census-designated places in Ohio.
Age Demographics
The median age in New London is 37.2 years. This is 6% lower than the state median of 39.7 years. With 28.2% of the population under 18, New London has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in New London is $50,114. This is 30% lower than the state median of $71,389. It is also 38% lower than the national median of $80,734. The poverty rate stands at 15.3%. This is 15% higher than the state poverty rate of 13.3%. The unemployment rate is 8.2%. This is 72% higher than the state rate of 4.8%. The median home value is $114,200. Housing costs are 47% lower than the state median of $214,800. With a home-value-to-income ratio of just 2.3x, New London is one of the most affordable housing markets in the area. 67.9% of occupied housing units are owner-occupied.
Race & Ethnicity
New London has a predominantly White (non-Hispanic) population, comprising 89.4% of all residents. Black or African American residents account for 3.2%. The Black or African American population (3.2%) is well below the state average of 12.0%. The Hispanic or Latino population (1.7%) is well below the state average of 4.8%.
Education
9.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 69% lower than the state rate of 31.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 85.4%.
Data Sources & Methodology
All demographic data for New London, Ohio is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Ohio state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,264 Census-designated places in Ohio. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New London, Ohio?
New London, Ohio has a population of 2,675 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New London, OH?
The median household income in New London is $50,114, which is 38% lower than the national median of $80,734.
What is the poverty rate in New London, OH?
The poverty rate in New London is 15.3%. This means approximately 390 residents live below the federal poverty line.
What is the racial makeup of New London, Ohio?
New London's population is 89.4% White, 3.2% Black, 1.7% Hispanic/Latino, and 0.0% Asian.
What is the median home value in New London, OH?
The median home value in New London is $114,200. The home-value-to-income ratio is 2.3x.
How educated is New London, Ohio?
9.9% of adults (25+) in New London hold a bachelor's degree or higher, and 4.7% hold a graduate or professional degree.