Willard, Ohio Demographics & Population 2026
During the 2020–2024 ACS period, Willard, Ohio had a total population of 6,164, the 261st largest city in Ohio, with a median household income of $53,542, which is 25% lower than the state average. The poverty rate is 18.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.2x.
Willard Quick Facts
How Willard Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 6,174 | 6,164 | -0.2% |
| Median household income | $54,572 | $53,542 | -1.9% |
| Median home value | $110,500 | $115,700 | +4.7% |
How Willard Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 41 | National average: 61
Education
Educational Attainment (Adults 25+)
Willard Rankings in Ohio
Explore Ohio Rankings
Other Cities in Huron County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Norwalk | 17,095 | $60,844 | 16.3% | $163,300 |
| New London | 2,675 | $50,114 | 15.3% | $114,200 |
| Monroeville | 1,641 | $64,563 | 7.2% | $136,100 |
| Greenwich | 1,366 | $67,734 | 18.5% | $121,600 |
| Wakeman | 1,101 | $72,396 | 7.9% | $196,300 |
| Holiday Lakes | 924 | $125,952 | 0.0% | $250,000 |
| North Fairfield | 569 | $74,000 | 18.1% | $104,400 |
| Collins | 430 | $51,400 | 0.0% | $191,200 |
| New Haven (Huron County) | 382 | $68,462 | 34.0% | $74,500 |
| Celeryville | 262 | $99,904 | 5.3% | $134,600 |
Cities Similar to Willard
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Jackson | 6,231 | $53,538 | $153,600 | 18.3% | 18.7% |
| Geneva | 5,886 | $53,557 | $148,300 | 17.5% | 17.1% |
| Clyde | 6,331 | $50,574 | $129,600 | 21.4% | 11.3% |
| Hillsboro | 6,527 | $55,521 | $149,200 | 18.5% | 21.7% |
| Rittman | 6,044 | $60,154 | $162,100 | 21.6% | 14.0% |
Population Overview
Willard is a small city located in Ohio, within Huron County. The total population is 6,164. It ranks as the 261st most populous out of 1,264 Census-designated places in Ohio.
Age Demographics
The median age in Willard is 39.6 years. This is about the same as the state median of 39.7 years. 14.5% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Willard is $53,542. This is 25% lower than the state median of $71,389. It is also 34% lower than the national median of $80,734. The poverty rate stands at 18.5%. This is 39% higher than the state poverty rate of 13.3%. The unemployment rate is 2.6%. This is 46% lower than the state rate of 4.8%. The median home value is $115,700. Housing costs are 46% lower than the state median of $214,800. With a home-value-to-income ratio of just 2.2x, Willard is one of the most affordable housing markets in the area. 67.4% of occupied housing units are owner-occupied.
Race & Ethnicity
The largest racial or ethnic group in Willard is White (non-Hispanic), making up 78.0% of the population. Hispanic or Latino residents account for 18.4%. The Black or African American population (0.4%) is well below the state average of 12.0%. The Hispanic or Latino population is significantly higher than the state average (18.4% vs 4.8%). The Asian population (0.9%) is well below the state average of 2.5%.
Education
16.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 47% lower than the state rate of 31.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 87.6%.
Data Sources & Methodology
All demographic data for Willard, Ohio is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Ohio state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,264 Census-designated places in Ohio. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Willard, Ohio?
Willard, Ohio has a population of 6,164 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Willard, OH?
The median household income in Willard is $53,542, which is 34% lower than the national median of $80,734.
What is the poverty rate in Willard, OH?
The poverty rate in Willard is 18.5%. This means approximately 1,113 residents live below the federal poverty line.
What is the racial makeup of Willard, Ohio?
Willard's population is 78.0% White, 0.4% Black, 18.4% Hispanic/Latino, and 0.9% Asian.
What is the median home value in Willard, OH?
The median home value in Willard is $115,700. The home-value-to-income ratio is 2.2x.
How educated is Willard, Ohio?
16.6% of adults (25+) in Willard hold a bachelor's degree or higher, and 5.6% hold a graduate or professional degree.