New Braunfels city, Texas Demographics & Population 2026

Population Overview

New Braunfels city is a mid-sized community located in Texas. The total population is 98,700. It ranks as the 43rd most populous out of 1,800 cities and towns in Texas.

Age Demographics

The median age in New Braunfels city is 36.4 years. This is 3% higher than the state median of 35.5 years.

Economy, Income & Housing

The median household income in New Braunfels city is $88,257. This is 16% higher than the state median of $76,292. Compared to the national median of $78,538, household income here is 12% higher. The poverty rate stands at 6.3%. This is 54% lower than the state poverty rate of 13.8%. The unemployment rate is 3.7%. This is 28% lower than the state rate of 5.1%. The median home value is $315,100. Housing costs are 21% higher than the state median of $260,400. The home-value-to-income ratio is 3.6x. 65.2% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 62.6%.

Race & Ethnicity

The largest racial or ethnic group in New Braunfels city is White (non-Hispanic), making up 60.2% of the population. Hispanic or Latino residents account for 33.9%. The White (non-Hispanic) population is significantly higher than the state average (60.2% vs 39.9%). The Black or African American population (2.1%) is well below the state average of 11.9%. The Asian population (1.0%) is well below the state average of 5.3%.

Education

38.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 17% higher than the state rate of 33.1%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.6%.

Data Sources & Methodology

All demographic data for New Braunfels city, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,800 Census-designated places in Texas. For official data, visit data.census.gov.