New Braunfels, Texas Demographics & Population 2026
During the 2020–2024 ACS period, New Braunfels, Texas had a total population of 104,643, the 40th largest city in Texas, with a median household income of $86,021, which is 10% higher than the state average. The poverty rate is 7.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
New Braunfels Quick Facts
How New Braunfels Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 98,700 | 104,643 | +6.0% |
| Median household income | $88,257 | $86,021 | -2.5% |
| Median home value | $315,100 | $339,400 | +7.7% |
How New Braunfels Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 67 | National average: 61
Education
Educational Attainment (Adults 25+)
New Braunfels Rankings in Texas
Explore Texas Rankings
Other Cities in Comal County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Canyon Lake | 33,883 | $97,301 | 7.3% | $389,300 |
| Bulverde | 6,486 | $112,188 | 2.8% | $420,200 |
| Garden Ridge | 4,332 | $177,353 | 0.4% | $688,200 |
| Spring Branch | 243 | $162,944 | 5.4% | N/A |
Cities Similar to New Braunfels
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Conroe | 102,360 | $76,206 | $309,600 | 34.1% | 11.2% |
| Tyler | 109,215 | $67,486 | $235,300 | 31.4% | 12.5% |
| Odessa | 115,322 | $73,472 | $223,100 | 19.0% | 16.2% |
| San Angelo | 99,674 | $65,864 | $187,600 | 24.7% | 11.0% |
| Edinburg | 104,550 | $59,466 | $189,600 | 28.4% | 26.0% |
Population Overview
New Braunfels is a major urban center located in Texas, within Comal County. The total population is 104,643. It ranks as the 40th most populous out of 1,795 Census-designated places in Texas.
Age Demographics
The median age in New Braunfels is 37.1 years. This is 4% higher than the state median of 35.6 years.
Economy, Income & Housing
The median household income in New Braunfels is $86,021. This is 10% higher than the state median of $78,476. It is also 7% higher than the national median of $80,734. The poverty rate stands at 7.4%. This is 46% lower than the state poverty rate of 13.8%. The unemployment rate is 4.2%. This is 20% lower than the state rate of 5.3%. The median home value is $339,400. Housing costs are 20% higher than the state median of $283,800. The home-value-to-income ratio is 3.9x. 65.3% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 62.6%.
Race & Ethnicity
The largest racial or ethnic group in New Braunfels is White (non-Hispanic), making up 59.9% of the population. Hispanic or Latino residents account for 33.6%. The White (non-Hispanic) population is significantly higher than the state average (59.9% vs 39.1%). The Black or African American population (2.0%) is well below the state average of 11.9%. The Asian population (1.1%) is well below the state average of 5.5%.
Education
38.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 14% higher than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.3%.
Data Sources & Methodology
All demographic data for New Braunfels, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New Braunfels, Texas?
New Braunfels, Texas has a population of 104,643 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New Braunfels, TX?
The median household income in New Braunfels is $86,021, which is 7% higher than the national median of $80,734.
What is the poverty rate in New Braunfels, TX?
The poverty rate in New Braunfels is 7.4%. This means approximately 7,672 residents live below the federal poverty line.
What is the racial makeup of New Braunfels, Texas?
New Braunfels's population is 59.9% White, 2.0% Black, 33.6% Hispanic/Latino, and 1.1% Asian.
What is the median home value in New Braunfels, TX?
The median home value in New Braunfels is $339,400. The home-value-to-income ratio is 3.9x.
How educated is New Braunfels, Texas?
38.6% of adults (25+) in New Braunfels hold a bachelor's degree or higher, and 11.0% hold a graduate or professional degree.