New Deal, Texas Demographics & Population 2026
During the 2020–2024 ACS period, New Deal, Texas had a total population of 668, the 1163rd largest town in Texas, with a median household income of $96,500, which is 23% higher than the state average. The poverty rate is 13.8%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 0.2%.
New Deal Quick Facts
How New Deal Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 927 | 668 | -27.9% |
| Median household income | $95,375 | $96,500 | +1.2% |
How New Deal Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 67 | National average: 61
Education
Educational Attainment (Adults 25+)
New Deal Rankings in Texas
Explore Texas Rankings
Other Cities in Lubbock County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Lubbock | 264,814 | $60,895 | 18.9% | $212,400 |
| Wolfforth | 6,701 | $106,250 | 5.9% | $260,200 |
| Slaton | 5,761 | $56,676 | 15.7% | $84,600 |
| Abernathy | 3,278 | $87,531 | 3.0% | $176,400 |
| Shallowater | 2,955 | $89,107 | 3.7% | $210,000 |
| Idalou | 2,151 | $58,500 | 15.8% | $211,000 |
| Ransom Canyon | 1,041 | $113,950 | 2.9% | $341,000 |
| Buffalo Springs Lake | 571 | $101,667 | 1.6% | $239,500 |
Cities Similar to New Deal
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Santa Maria | 669 | N/A | $76,800 | 2.7% | 37.2% |
| Solis | 663 | N/A | $172,500 | 5.1% | 28.8% |
| Hilltop (Frio County) | 688 | N/A | N/A | 0.0% | 51.6% |
| Surfside Beach | 677 | $100,446 | $337,700 | 41.0% | 7.3% |
| Seco Mines | 644 | N/A | N/A | 24.3% | 83.1% |
A note before these figures: with a population of 668, New Deal's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
New Deal is a small community located in Texas, within Lubbock County. The total population is 668. It ranks as the 1163rd most populous out of 1,795 Census-designated places in Texas.
Age Demographics
The median age in New Deal is 49.1 years. This is 38% higher than the state median of 35.6 years. Only 13.2% of residents are under 18, indicating fewer families with children. 11.7% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in New Deal is $96,500. This is 23% higher than the state median of $78,476. It is also 20% higher than the national median of $80,734. The poverty rate stands at 13.8%. This is about the same as the state poverty rate of 13.8%. The unemployment rate is 0.2%. This is 96% lower than the state rate of 5.3%. 92.7% of occupied housing units are owner-occupied. This homeownership rate is 48% higher than the state average of 62.6%.
Race & Ethnicity
The largest racial or ethnic group in New Deal is White (non-Hispanic), making up 67.8% of the population. Hispanic or Latino residents account for 28.4%. The White (non-Hispanic) population is significantly higher than the state average (67.8% vs 39.1%).
Education
13.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 59% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 78.2%.
Data Sources & Methodology
All demographic data for New Deal, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New Deal, Texas?
New Deal, Texas has a population of 668 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New Deal, TX?
The median household income in New Deal is $96,500, which is 20% higher than the national median of $80,734.
What is the poverty rate in New Deal, TX?
The poverty rate in New Deal is 13.8%. This means approximately 92 residents live below the federal poverty line.
What is the racial makeup of New Deal, Texas?
New Deal's population is 67.8% White, 0.0% Black, 28.4% Hispanic/Latino, and 0.0% Asian.
What is the median home value in New Deal, TX?
The Census Bureau does not publish a reliable median home value estimate for New Deal — there are too few owner-occupied homes in the ACS sample. The national median is $332,700.
How educated is New Deal, Texas?
13.9% of adults (25+) in New Deal hold a bachelor's degree or higher, and 0.4% hold a graduate or professional degree.