New London, Texas Demographics & Population 2026
During the 2020–2024 ACS period, New London, Texas had a total population of 1,085, the 983rd largest city in Texas, with a median household income of $63,036, which is 20% lower than the state average. The poverty rate is 20.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.4x.
New London Quick Facts
How New London Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,198 | 1,085 | -9.4% |
| Median household income | $50,909 | $63,036 | +23.8% |
| Median home value | $169,400 | $150,000 | -11.5% |
How New London Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 67 | National average: 61
Education
Educational Attainment (Adults 25+)
New London Rankings in Texas
Explore Texas Rankings
Other Cities in Rusk County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Henderson | 13,385 | $61,285 | 14.9% | $173,700 |
| Tatum | 1,435 | $77,404 | 18.2% | $195,200 |
| Mount Enterprise | 357 | $77,083 | 11.8% | $196,400 |
| Reklaw | 255 | N/A | 13.3% | $163,400 |
Cities Similar to New London
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Mi Ranchito Estate | 1,091 | N/A | $217,200 | 0.0% | 9.2% |
| Runge | 1,108 | N/A | $88,500 | 19.2% | 53.2% |
| Falcon Lake Estates | 1,075 | $65,909 | $142,300 | 10.3% | 33.0% |
| Thorndale | 1,113 | $64,013 | $183,900 | 24.8% | 9.9% |
| San Leanna | 1,047 | $64,087 | $617,500 | 52.1% | 9.4% |
Population Overview
New London is a small community located in Texas, within Rusk County. The total population is 1,085. It ranks as the 983rd most populous out of 1,795 Census-designated places in Texas.
Age Demographics
The median age in New London is 41.8 years. This is 17% higher than the state median of 35.6 years. 13.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in New London is $63,036. This is 20% lower than the state median of $78,476. It is also 22% lower than the national median of $80,734. The poverty rate stands at 20.5%. This is 49% higher than the state poverty rate of 13.8%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 6.7%. This is 28% higher than the state rate of 5.3%. The median home value is $150,000. Housing costs are 47% lower than the state median of $283,800. With a home-value-to-income ratio of just 2.4x, New London is one of the most affordable housing markets in the area. 94.0% of occupied housing units are owner-occupied. This homeownership rate is 50% higher than the state average of 62.6%.
Race & Ethnicity
The largest racial or ethnic group in New London is White (non-Hispanic), making up 81.1% of the population. Black or African American residents account for 2.9%. The White (non-Hispanic) population is significantly higher than the state average (81.1% vs 39.1%). The Black or African American population (2.9%) is well below the state average of 11.9%. The Hispanic or Latino population (2.1%) is well below the state average of 39.7%. The Asian population (2.0%) is well below the state average of 5.5%.
Education
13.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 60% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 82.9%.
Data Sources & Methodology
All demographic data for New London, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New London, Texas?
New London, Texas has a population of 1,085 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New London, TX?
The median household income in New London is $63,036, which is 22% lower than the national median of $80,734.
What is the poverty rate in New London, TX?
The poverty rate in New London is 20.5%. This means approximately 222 residents live below the federal poverty line.
What is the racial makeup of New London, Texas?
New London's population is 81.1% White, 2.9% Black, 2.1% Hispanic/Latino, and 2.0% Asian.
What is the median home value in New London, TX?
The median home value in New London is $150,000. The home-value-to-income ratio is 2.4x.
How educated is New London, Texas?
13.6% of adults (25+) in New London hold a bachelor's degree or higher, and 5.1% hold a graduate or professional degree.