Wichita Falls city, Texas Demographics & Population 2026

Population Overview

Wichita Falls city is a major urban center located in Texas. The total population is 102,558. It ranks as the 41st most populous out of 1,800 cities and towns in Texas.

Age Demographics

The median age in Wichita Falls city is 33.0 years. This is 7% lower than the state median of 35.5 years.

Economy, Income & Housing

The median household income in Wichita Falls city is $58,568. This is 23% lower than the state median of $76,292. Compared to the national median of $78,538, household income here is 25% lower. The poverty rate stands at 17.4%. This is 26% higher than the state poverty rate of 13.8%. The unemployment rate is 3.5%. This is 33% lower than the state rate of 5.1%. The median home value is $142,600. Housing costs are 45% lower than the state median of $260,400. With a home-value-to-income ratio of just 2.4x, Wichita Falls city is one of the most affordable housing markets in the area. 57.0% of occupied housing units are owner-occupied. This homeownership rate is 9% lower than the state average of 62.6%.

Race & Ethnicity

The largest racial or ethnic group in Wichita Falls city is White (non-Hispanic), making up 58.4% of the population. Hispanic or Latino residents account for 22.4%.

Education

25.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 24% lower than the state rate of 33.1%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.7%.

Data Sources & Methodology

All demographic data for Wichita Falls city, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,800 Census-designated places in Texas. For official data, visit data.census.gov.