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Sterling, Virginia Demographics & Population 2026

During the 2020–2024 ACS period, Sterling, Virginia had a total population of 32,411, the 35th largest community in Virginia, with a median household income of $123,303, which is 32% higher than the state average. The poverty rate is 8.0%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Sterling Quick Facts

Population 32,411
Median Household Income $123,303
Median Home Value $526,000
Poverty Rate 8.0%
Unemployment Rate 3.7%
Median Age 35.3 years
Homeownership Rate 71.8%
Affordability Ratio 4.3x
Bachelor's Degree or Higher 35.4%
High School Graduation Rate 78.0%
Diversity Index 66/100
Population 32,411 35th of 681
Median Income $123,303 top 30%
Poverty Rate 8.0% 35% lower than national
Median Home Value $526,000 top 30%

How Sterling Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population31,25132,411+3.7%
Median household income$125,753$123,303-1.9%
Median home value$508,400$526,000+3.5%

How Sterling Compares

Economy & Housing

Household Income Distribution

Under $25K 8.0%
$25K-$50K 10.5%
$50K-$100K 19.1%
$100K+ 62.4%
Detailed income brackets
Under $10K
3.0%
$10K-$15K
0.2%
$15K-$20K
2.7%
$20K-$25K
1.9%
$25K-$30K
2.6%
$30K-$35K
2.4%
$35K-$40K
2.2%
$40K-$45K
1.5%
$45K-$50K
1.8%
$50K-$60K
3.1%
$60K-$75K
5.9%
$75K-$100K
10.1%
$100K-$125K
13.3%
$125K-$150K
9.1%
$150K-$200K
17.6%
$200K+
22.4%

Employment

3.7% Unemployment Rate State: 4.3%|National: 5.2%
75.0% Labor Force Participation

Housing Overview

Owner 71.8%
Renter 28.2%
Affordability Index Moderate
4.3x home value to income ratio
Median gross rent $2,138/mo 20.8% of median household income annually

People & Demographics

Diversity Index

66out of 100
High Diversity

A diverse community with significant representation from multiple racial and ethnic groups.

State average: 61 | National average: 61

Education

Sterling Rankings in Virginia

#35 Population of 681
#123 Median Income of 585
#254 Education of 680
#126 Home Value of 580

Other Cities in Loudoun County

CityPopulationMedian IncomePovertyHome Value
Leesburg 49,171 $145,205 6.6% $667,800
Ashburn 46,026 $154,978 4.0% $699,300
South Riding 34,352 $196,403 3.8% $746,200
Brambleton 24,537 $238,018 3.5% $865,800
Stone Ridge 16,603 $187,563 1.8% $672,800
Broadlands 14,353 $241,042 1.0% $896,900
Sugarland Run 12,629 $166,385 5.4% $576,700
Cascades 12,357 $167,171 2.9% $671,100
Lansdowne 12,328 $168,731 3.6% $774,300
Lowes Island 11,018 $220,833 1.6% $793,200

Cities Similar to Sterling

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Springfield31,154$125,999$640,30046.9%8.9%
West Falls Church31,279$134,978$706,80052.4%7.9%
Fair Oaks35,545$123,947$608,20069.0%5.7%
Tysons28,936$129,818$640,00079.3%7.9%
Short Pump29,026$138,845$568,90075.1%3.6%

Population Overview

Sterling is a mid-sized community located in Virginia, within Loudoun County. The total population is 32,411. It ranks as the 35th most populous out of 681 Census-designated places in Virginia.

Age Demographics

The median age in Sterling is 35.3 years. This is 9% lower than the state median of 39.0 years.

Economy, Income & Housing

The median household income in Sterling is $123,303. This is 32% higher than the state median of $93,170. It is also 53% higher than the national median of $80,734. The poverty rate stands at 8.0%. This is 19% lower than the state poverty rate of 9.9%. The unemployment rate is 3.7%. This is 13% lower than the state rate of 4.3%. The median home value is $526,000. Housing costs are 37% higher than the state median of $383,700. The home-value-to-income ratio is 4.3x. 71.8% of occupied housing units are owner-occupied. This homeownership rate is 7% higher than the state average of 67.3%.

Race & Ethnicity

The largest racial or ethnic group in Sterling is Hispanic or Latino, making up 49.2% of the population. White (non-Hispanic) residents account for 25.7%. The White (non-Hispanic) population (25.7%) is well below the state average of 58.4%. The Black or African American population (7.2%) is well below the state average of 18.3%. The Hispanic or Latino population is significantly higher than the state average (49.2% vs 11.0%). The Asian population is significantly higher than the state average (15.1% vs 6.9%).

Education

35.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 16% lower than the state rate of 42.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 78.0%.

Data Sources & Methodology

All demographic data for Sterling, Virginia is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Virginia state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 681 Census-designated places in Virginia. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Sterling, Virginia?

Sterling, Virginia has a population of 32,411 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Sterling, VA?

The median household income in Sterling is $123,303, which is 53% higher than the national median of $80,734.

What is the poverty rate in Sterling, VA?

The poverty rate in Sterling is 8.0%. This means approximately 2,572 residents live below the federal poverty line.

What is the racial makeup of Sterling, Virginia?

Sterling's population is 25.7% White, 7.2% Black, 49.2% Hispanic/Latino, and 15.1% Asian.

What is the median home value in Sterling, VA?

The median home value in Sterling is $526,000. The home-value-to-income ratio is 4.3x.

How educated is Sterling, Virginia?

35.4% of adults (25+) in Sterling hold a bachelor's degree or higher, and 11.8% hold a graduate or professional degree.