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Wise County, Virginia Demographics 2026

Wise County, Virginia has a population of 35,727, the 49th most populous county in Virginia. The median household income is $50,740 and the median home value is $116,500. The poverty rate is 17.7%.

Wise County Quick Facts

Population 35,727
Median Household Income $50,740
Median Home Value $116,500
Poverty Rate 17.7%
Unemployment Rate 8.4%
Median Age 42.1 years
Homeownership Rate 74.1%
Affordability Ratio 2.3x
Bachelor's Degree+ 15.6%
High School Graduation 80.3%
Cities/Places 14
Population 35,727 49th of 133
Median Income $50,740 44% lower than state
Poverty Rate 17.7%
Unemployment 8.4%

Economy & Housing

Household Income Distribution

Under $25K 24.7%
$25K-$50K 23.9%
$50K-$100K 35.1%
$100K+ 16.4%
Detailed income brackets
Under $10K
4.5%
$10K-$15K
8.0%
$15K-$20K
5.9%
$20K-$25K
6.2%
$25K-$30K
6.2%
$30K-$35K
4.4%
$35K-$40K
4.3%
$40K-$45K
3.9%
$45K-$50K
5.0%
$50K-$60K
10.9%
$60K-$75K
10.9%
$75K-$100K
13.2%
$100K-$125K
6.9%
$125K-$150K
3.6%
$150K-$200K
4.0%
$200K+
1.9%

Employment

8.4% Unemployment Rate State: 4.3%|National: 5.2%
46.4% Labor Force Participation

Housing Overview

Owner 74.1%
Renter 25.9%
Affordability Index Very Affordable
2.3x home value to income ratio

People & Demographics

Diversity Index

18out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 60 | National average: 61

Education

Cities & Places in Wise County

CityPopulationMedian IncomePovertyHome Value
Big Stone Gap5,193$51,05923.3%$169,900
Wise2,940$44,23421.3%$118,100
Appalachia1,612$38,94232.5%$65,500
Coeburn1,606$53,75018.4%$107,800
St. Paul1,046$29,55433.4%$178,800
Pound839$28,27727.1%$97,300
East Stone Gap792N/A0.0%$113,800
Riverview652$50,87012.6%$43,600
The University of Virginia's College at Wise538N/A84.2%N/A
Big Stone Gap East430N/A30.2%$168,100
Stonega154$39,8080.0%$54,500
Tacoma141$46,3135.0%$109,500
Osaka86$23,75069.8%N/A
Dunbar51$14,42084.3%N/A

Population Overview

Wise County is located in Virginia with a total population of 35,727. It is the 49th most populous county out of 133 in Virginia. The county encompasses 14 Census-designated places.

Age Demographics

The median age in Wise County is 42.1 years. This is 9% higher than the state median of 38.8 years.

Economy, Income & Housing

The median household income in Wise County is $50,740. This is 44% lower than the state median of $90,974. It is also 35% lower than the national median of $78,538. The poverty rate stands at 17.7%. This is 79% higher than the state poverty rate of 9.9%. The unemployment rate is 8.4%. This is 96% higher than the state rate of 4.3%. The median home value is $116,500. Housing costs are 68% lower than the state median of $360,700. With a home-value-to-income ratio of just 2.3x, Wise County is one of the most affordable housing markets in the area. 74.1% of occupied housing units are owner-occupied. This homeownership rate is 10% higher than the state average of 67.2%.

Race & Ethnicity

Wise County has a predominantly White (non-Hispanic) population, comprising 90.5% of all residents. Black or African American residents account for 5.3%. The White (non-Hispanic) population is significantly higher than the state average (90.5% vs 59.0%). The Black or African American population (5.3%) is well below the state average of 18.4%. The Hispanic or Latino population (1.4%) is well below the state average of 10.7%. The Asian population (0.4%) is well below the state average of 6.8%.

Education

15.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 62% lower than the state rate of 41.5%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 80.3%.

Data Sources & Methodology

All figures for Wise County come from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023), with comparisons drawn against Virginia and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Wise County, Virginia?

Wise County has a population of 35,727, making it the 49th most populous county in Virginia.

What is the median income in Wise County?

The median household income in Wise County is $50,740 with a poverty rate of 17.7%.

How many cities are in Wise County, Virginia?

Wise County contains 14 Census-designated places.