Brown Deer, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Brown Deer, Wisconsin had a total population of 12,564, the 77th largest village in Wisconsin, with a median household income of $93,974, which is 21% higher than the state average. The poverty rate is 6.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Brown Deer Quick Facts
How Brown Deer Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 12,615 | 12,564 | -0.4% |
| Median household income | $91,567 | $93,974 | +2.6% |
| Median home value | $221,100 | $239,300 | +8.2% |
How Brown Deer Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Brown Deer Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Milwaukee County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Milwaukee | 566,973 | $54,234 | 22.8% | $184,000 |
| West Allis | 59,612 | $67,611 | 11.5% | $203,800 |
| Wauwatosa | 48,529 | $101,138 | 5.8% | $339,000 |
| Greenfield | 37,345 | $70,459 | 8.6% | $261,100 |
| Oak Creek | 37,325 | $96,555 | 4.9% | $331,700 |
| Franklin | 35,886 | $106,894 | 6.7% | $364,200 |
| South Milwaukee | 20,442 | $73,427 | 13.1% | $235,700 |
| Cudahy | 17,853 | $66,719 | 11.4% | $216,500 |
| Whitefish Bay | 14,665 | $157,109 | 3.7% | $533,800 |
| Greendale | 14,594 | $94,769 | 8.3% | $314,200 |
Cities Similar to Brown Deer
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Grafton | 12,445 | $89,861 | $328,800 | 47.2% | 3.7% |
| Cedarburg | 12,605 | $84,896 | $422,000 | 57.7% | 4.7% |
| Port Washington | 12,645 | $81,948 | $296,300 | 40.1% | 6.7% |
| Fort Atkinson | 12,463 | $79,302 | $211,800 | 26.2% | 6.7% |
| Little Chute | 11,754 | $87,538 | $245,800 | 28.2% | 5.7% |
Population Overview
Brown Deer is a small city located in Wisconsin, within Milwaukee County. The total population is 12,564. It ranks as the 77th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Brown Deer is 40.5 years. This is about the same as the state median of 40.2 years.
Economy, Income & Housing
The median household income in Brown Deer is $93,974. This is 21% higher than the state median of $77,485. It is also 16% higher than the national median of $80,734. The poverty rate stands at 6.9%. This is 34% lower than the state poverty rate of 10.5%. The unemployment rate is 5.1%. This is 55% higher than the state rate of 3.3%. The median home value is $239,300. Housing costs are 10% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.5x, Brown Deer is one of the most affordable housing markets in the area. 65.2% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Brown Deer is White (non-Hispanic), making up 49.8% of the population. Black or African American residents account for 29.6%. The Black or African American population is significantly higher than the state average (29.6% vs 5.9%). The Asian population is significantly higher than the state average (7.0% vs 2.9%).
Education
40.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 22% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.9%.
Data Sources & Methodology
All demographic data for Brown Deer, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Brown Deer, Wisconsin?
Brown Deer, Wisconsin has a population of 12,564 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Brown Deer, WI?
The median household income in Brown Deer is $93,974, which is 16% higher than the national median of $80,734.
What is the poverty rate in Brown Deer, WI?
The poverty rate in Brown Deer is 6.9%. This means approximately 872 residents live below the federal poverty line.
What is the racial makeup of Brown Deer, Wisconsin?
Brown Deer's population is 49.8% White, 29.6% Black, 8.5% Hispanic/Latino, and 7.0% Asian.
What is the median home value in Brown Deer, WI?
The median home value in Brown Deer is $239,300. The home-value-to-income ratio is 2.5x.
How educated is Brown Deer, Wisconsin?
40.6% of adults (25+) in Brown Deer hold a bachelor's degree or higher, and 10.1% hold a graduate or professional degree.